Kentucky Dealer Fee Report
How transparent are car dealers in Kentucky? We analyzed 577 verified OTD quotes from 184 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of July 2026, the average doc fee at 145 rated Kentucky dealers is $584, $184 above the national average, based on 577 verified out-the-door quotes collected by CarEdge.
Data updated Jul 28, 2026 · How we score dealers
The Bluegrass State
Kentucky's dealer grade: B
86/100 average transparency score
13th highest doc fees in the U.S.
Key Findings
- Kentucky has the 13th-highest average doc fee of the 50 states we track, at $584.
- 130 of 184 rated Kentucky dealers earned an A for transparency; 16 earned a D or F.
- Toyota Of Louisville in Louisville is the state's most transparent dealer at 100/100 from 7 verified quotes.
- Verified doc fees in Kentucky range from $22 to $1,270 — Morehead Auto Group charges the most.
- The most common dealer add-on in Kentucky is accessories, appearing on 60% of itemized quotes at an average of $614.
Kentucky Dealer Grade Distribution
Top 10 Most Transparent Dealers in Kentucky
The most transparent dealers in Kentucky, from verified pricing data (3+ quotes each).
Toyota Of Louisville
Louisville, KY
$85 below the Kentucky average
No mandatory add-ons · 7 verified quotes
See the quotesCoad Toyota Paducah
Paducah, KY
$185 below the Kentucky average
No mandatory add-ons · 3 verified quotes
See the quotesKia Store East
Louisville, KY
$185 below the Kentucky average
No mandatory add-ons · 3 verified quotes
See the quotesTom Gill Chevrolet
Florence, KYFlorence, KY
O'Brien Ford
Shelbyville, KYShelbyville, KY
Jack Burford Chevrolet
Richmond, KYRichmond, KY
Swope Toyota
Elizabethtown, KYElizabethtown, KY
Don Franklin Columbia Ford
Columbia, KYColumbia, KY
Jeff Wyler Honda Auto Mall
Louisville, KYLouisville, KY
Tri County Ford
Buckner, KYBuckner, KY
Look up any dealer’s transparency grade
Search any dealer in Kentucky or nationwide by name, brand, city, or zip.
Highest Doc Fees in Kentucky
These Kentucky dealers charge the most in documentation fees. The state average is $584.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Morehead Auto Group | $899 | 5 |
| 2 | Perkins Motor Plex | $899 | 5 |
| 3 | Freedom Chrysler Dodge Jeep Ram Of Lexington | $799 | 18 |
| 4 | Toyota On Nicholasville | $799 | 4 |
| 5 | Lexus Of Lexington | $799 | 9 |
| 6 | Louisville Infiniti | $799 | 13 |
| 7 | Green's Toyota Of Lexington | $785 | 7 |
| 8 | Don Franklin Corbin Toyota | $701 | 7 |
| 9 | Neil Huffman Honda Of Frankfort | $699 | 6 |
| 10 | Dancummins | $699 | 3 |
Lowest-Rated Dealers in Kentucky
These Kentucky dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Hardin County Honda | C 75.8/100 | $499 | 4 |
| Bill Collins Ford Lincoln Of Louisville | C 75.9/100 | $0 | 7 |
| Perkins Motor Plex | C 77.3/100 | $899 | 5 |
| Lexus Of Louisville | C 78.6/100 | $598 | 5 |
| Kerry Mazda Of Florence | C 79/100 | $399 | 4 |
| Kerry Nissan | B 80.3/100 | $399 | 4 |
| Oxmoor Mazda | B 81/100 | $100 | 9 |
| Town & Country Ford Of Louisville | B 82.6/100 | $400 | 5 |
| Gates Honda | B 83.5/100 | $649 | 4 |
| Louisville Infiniti | B 83.6/100 | $799 | 13 |
Most Common Add-ons in Kentucky
The most frequently seen dealer add-ons in Kentucky, based on itemized OTD quotes.
Dealers by Brand in Kentucky
Which brands have the most transparent dealers in Kentucky?
Ford
24 dealers · Avg score: 86/100
Chevrolet
21 dealers · Avg score: 90/100
Toyota
17 dealers · Avg score: 82/100
Chrysler
13 dealers · Avg score: 86/100
Jeep
12 dealers · Avg score: 82/100
GMC
11 dealers · Avg score: 87/100
Dodge
11 dealers · Avg score: 83/100
Ram
11 dealers · Avg score: 83/100
Honda
11 dealers · Avg score: 84/100
Nissan
10 dealers · Avg score: 82/100
Hyundai
9 dealers · Avg score: 79/100
Volkswagen
7 dealers · Avg score: 74/100
Buick
6 dealers · Avg score: 95/100
Kia
5 dealers · Avg score: 75/100
Mazda
5 dealers · Avg score: 70/100
Ready to buy a car in Kentucky? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in Kentucky — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in Kentucky
Use our dealer search to find and compare dealers in Kentucky by location. See transparency scores, doc fees, and real pricing data before you visit.
How Kentucky compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Kentucky Dealer Fee FAQ
What is the average dealer doc fee in Kentucky?
As of July 2026, the average documentation fee in Kentucky is $584, based on 577 verified out-the-door quotes from 145 dealers collected by CarEdge. That is $184 above the $400 national average.
Which Kentucky dealers charge the highest doc fees?
Morehead Auto Group charges the highest verified doc fee in Kentucky at $899. Doc fees across the state range from $22 to $1,270.
Who is the most transparent car dealer in Kentucky?
Toyota Of Louisville in Louisville is the highest-rated dealer in Kentucky with a transparency score of 100/100 (Grade A) from 7 verified quotes.
Are dealer doc fees negotiable in Kentucky?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a Kentucky dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 130 of 184 rated Kentucky dealers earned an A for transparent, low-fee pricing.