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Key Acura of Portsmouth earns a B.
Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.
- $899
- Doc fee
- 33%
- Dealer add-ons
$286 above NH avg
On 2 of 6 recent quotes
Developing confidencePortsmouth, NHUpdated How we score dealersPart of Key Auto Group
The full story
Why Key Acura of Portsmouth earned this grade
Between December 2025 and October 2026, CarEdge negotiated or logged 6 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingThe price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
! Where to push back
2 thingsDoc fee is significantly inflated
$899 is $286 above the NH average of $613. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
Quoted add-ons show up on many deals
33% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $416. Expect to see items like paint protection, nitrogen-filled tires, or VIN etching on your quote.
TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.
6 verified OTD quotes from Key Acura of Portsmouth
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
4 vehicle transactions — 6 individual quotes
Most Common Add-ons
At a Glance
Tips for Key Acura of Portsmouth
- 2 of 6 quotes included $2,497 in add-ons (Paint Protection, ACURA PROTECTION PLAN), not marked optional.
- Doc fee ($899) is slightly above average. Worth asking for a reduction.
- Dealer markup is about 4% below listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 144 vehicles →$36,346
Median Price
56
Median Days Listed
15
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Portsmouth have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Key Acura of Portsmouth charge?
Based on 6 verified out-the-door quotes collected by CarEdge, Key Acura of Portsmouth charges a $899 documentation fee and averages $416 in dealer add-ons when present. Key Acura of Portsmouth earns Transparency Grade B (80/100).
What is the doc fee at Key Acura of Portsmouth?
Key Acura of Portsmouth charges a typical documentation fee of $899. The NH average is $613. This is based on 6 verified OTD quotes in our database.
Does Key Acura of Portsmouth add dealer add-ons?
Key Acura of Portsmouth adds an average of $416 in dealer add-ons when present. Dealer add-ons appeared on 2 of 6 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Key Acura of Portsmouth a good dealership?
Key Acura of Portsmouth has a transparency score of 80/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 6 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Key Acura of Portsmouth?
CarEdge reviews Key Acura of Portsmouth on 6 verified out-the-door quotes, not star ratings. It earns transparency grade B (80/100), with a typical doc fee of $899 versus an NH average of $613. Dealer add-ons appeared on 2 of 6 recent quotes.
Is Key Acura of Portsmouth a transparent Acura dealer in Portsmouth?
Yes. Key Acura of Portsmouth holds CarEdge Transparency Grade B (80/100), based on 6 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Key Acura of Portsmouth compare to other Acura dealers?
You can compare Key Acura of Portsmouth's transparency score, doc fees, and add-on behavior against other Acura dealers using our comparison tool or by browsing Acura dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guide Best Acura Dealerships in the US ranks Acura dealers on the same data.
Explore Acura and New Hampshire dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Key Acura of Portsmouth in Portsmouth, NH, that has meant 6 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 6 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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