New Hampshire Dealer Fee Report
How transparent are car dealers in New Hampshire? We analyzed 452 verified OTD quotes from 137 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of October 2026, the average doc fee at 115 rated New Hampshire dealers is $603, $199 above the national average, based on 452 verified out-the-door quotes collected by CarEdge.
Data updated Oct 16, 2026 · How we score dealers
The Granite State
New Hampshire's dealer grade: B
85/100 average transparency score
15th highest doc fees in the U.S.
Key Findings
- New Hampshire has the 15th-highest average doc fee of the 52 states we track, at $603.
- 92 of 137 rated New Hampshire dealers earned an A for transparency; 23 earned a D or F.
- Honda of Keene in Swanzey is the state's most transparent dealer at 100/100 from 4 verified quotes.
- Verified doc fees in New Hampshire range from $100 to $1,199 — Key GMC of Rochester charges the most.
- The most common dealer add-on in New Hampshire is protection plan, appearing on 32% of itemized quotes at an average of $242.
New Hampshire Dealer Grade Distribution
Top 10 Most Transparent Dealers in New Hampshire
The most transparent dealers in New Hampshire, from verified pricing data (3+ quotes each).
Honda of Keene
Swanzey, NH
No mandatory add-ons · 4 verified quotes
See the quotesWerner
Manchester, NH
$58 below the New Hampshire average
No mandatory add-ons · 5 verified quotes
See the quotesTulley Buick GMC
Nashua, NH
No mandatory add-ons · 3 verified quotes
See the quotesTulley BMW of Nashua
Nashua, NHNashua, NH
Toyota of Nashua
Nashua, NHNashua, NH
Allen Mello Chrysler Jeep Dodge Ram
Nashua, NHNashua, NH
Quirk Kia of Manchester
Manchester, NHManchester, NH
Quirk Kia Nh
Manchester, NHManchester, NH
Quirk Buick GMC
Manchester, NHManchester, NH
Nissan of Lebanon
Lebanon, NHLebanon, NH
Look up any dealer’s transparency grade
Search any dealer in New Hampshire or nationwide by name, brand, city, or zip.
Highest Doc Fees in New Hampshire
These New Hampshire dealers charge the most in documentation fees. The state average is $603.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Key GMC of Rochester | $1,199 | 4 |
| 2 | Key Hyundai of Salem | $899 | 13 |
| 3 | Somersworth Nissan | $899 | 4 |
| 4 | Salem Ford | $899 | 7 |
| 5 | Key Chrysler Dodge Ram of Portsmouth | $899 | 6 |
| 6 | Key Acura of Portsmouth | $899 | 5 |
| 7 | Autofair Ford | $836 | 3 |
| 8 | Fairfield Kia | $749 | 7 |
| 9 | Mcgee Hyundai of Lebanon | $699 | 7 |
| 10 | Canobie Lake Toyota | $699 | 24 |
Lowest-Rated Dealers in New Hampshire
These New Hampshire dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Granite Hyundai | C 79/100 | $699 | 8 |
| Key Acura of Portsmouth | B 82/100 | $899 | 5 |
| Key GMC of Rochester | B 82/100 | $1,199 | 4 |
| Granite Subaru | B 82/100 | $599 | 6 |
| Fairfield Kia | B 85/100 | $749 | 7 |
| Rochester Toyota | B 87/100 | $599 | 27 |
| Key Chrysler Dodge Ram of Portsmouth | B 88/100 | $899 | 6 |
| Autofair Honda | B 88/100 | $549 | 18 |
| Canobie Lake Honda | B 88/100 | $699 | 8 |
| Lexus of Manchester | B 89/100 | $495 | 4 |
Most Common Add-ons in New Hampshire
The most frequently seen dealer add-ons in New Hampshire, based on itemized OTD quotes.
Dealers by Brand in New Hampshire
Which brands have the most transparent dealers in New Hampshire?
Ford
15 dealers · Avg score: 87/100
Toyota
12 dealers · Avg score: 84/100
Honda
8 dealers · Avg score: 94/100
Subaru
7 dealers · Avg score: 97/100
GMC
7 dealers · Avg score: 87/100
Chrysler
7 dealers · Avg score: 80/100
Dodge
7 dealers · Avg score: 80/100
Jeep
7 dealers · Avg score: 81/100
Ram
7 dealers · Avg score: 80/100
Nissan
7 dealers · Avg score: 94/100
Kia
6 dealers · Avg score: 97/100
Chevrolet
6 dealers · Avg score: 78/100
Volkswagen
6 dealers · Avg score: 86/100
Hyundai
6 dealers · Avg score: 92/100
Mazda
5 dealers · Avg score: 90/100
Ready to buy a car in New Hampshire? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in New Hampshire — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in New Hampshire
Use our dealer search to find and compare dealers in New Hampshire by location. See transparency scores, doc fees, and real pricing data before you visit.
How New Hampshire compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
New Hampshire Dealer Fee FAQ
What is the average dealer doc fee in New Hampshire?
As of October 2026, the average documentation fee in New Hampshire is $603, based on 452 verified out-the-door quotes from 115 dealers collected by CarEdge. That is $199 above the $404 national average.
Which New Hampshire dealers charge the highest doc fees?
Key GMC of Rochester charges the highest verified doc fee in New Hampshire at $1,199. Doc fees across the state range from $100 to $1,199.
Who is the most transparent car dealer in New Hampshire?
Honda of Keene in Swanzey is the highest-rated dealer in New Hampshire with a transparency score of 100/100 (Grade A) from 4 verified quotes.
Are dealer doc fees negotiable in New Hampshire?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a New Hampshire dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 92 of 137 rated New Hampshire dealers earned an A for transparent, low-fee pricing.