Transparency Verdict
Key Hyundai of Salem earns an A.
One of the good ones.
You can walk in here with confidence. Fees are reasonable, add-ons are rare, and the final number usually matches the listing.
Moderate confidence — based on 12 verified out-the-door quotes and 1 tracked negotiation · Salem, NH
Collected Oct 7, 2025 – Mar 27, 2026 · Updated May 1, 2026
The full story
Why Key Hyundai of Salem earned this grade
Between October 2025 and March 2026, CarEdge negotiated or logged 12 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsNo dealer add-ons detected
Across 12 recent quotes, we haven't seen a single "dealer accessory," "paint protection," or "theft deterrent" line item. That is rare, and it is good.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
! Where to push back
1 thingDoc fee is significantly inflated
$899 is $320 above the NH average of $579. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
12 verified OTD quotes from Key Hyundai of Salem
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
4 vehicle transactions — 12 individual quotes
2023 Hyundai IONIQ 6
At a Glance
Tips for Key Hyundai of Salem
- Doc fee is $499 above national average. Ask if they'll match competitors or reduce it.
- A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
- This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
- Dealer markup is about 9% below listing (excluding taxes). This dealer keeps fees very low.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 431 vehicles →$35,289
Median Price
131
Median Days Listed
11
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Salem have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Key Hyundai of Salem's doc fee?
Key Hyundai of Salem charges a typical documentation fee of $899. The NH average is $579. This is based on 12 verified OTD quotes in our database.
Does Key Hyundai of Salem add mandatory add-ons?
Based on our data, Key Hyundai of Salem does not typically add mandatory dealer add-ons to their quotes. This is a positive sign for buyers.
Is Key Hyundai of Salem a good dealer?
Key Hyundai of Salem has a transparency score of 90.4/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 12 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Key Hyundai of Salem in Salem, NH, that has meant 12 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 12 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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