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Rochester Toyota earns a B.
Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.
- $599
- Median dealer fees
- 89%
- Quoted add-ons
At the NH median
On 17 of 19 quotes, past year
Moderate confidence (latest quote Oct 2026)Rochester, NHUpdated How we score dealers
The full story
Why Rochester Toyota earned this grade
Rochester Toyota has a B grade; CarEdge reviewed 19 verified quotes from January through October 2026. This review considers dealer fees, required extras, selling prices, and whether charges were clearly shown.
What they do well
- ✓ Selling prices below advertised prices. In the five written quotes checked against vehicle ads, selling prices were $500 to $2,074 lower, averaging $914 below the advertised prices.
- ✓ Dealer fees clearly shown. Dealer fees were fully itemized in all 19 quotes and averaged $599. The Median state fee in NH was $599, the middle fee amount in the eligible quote sample.
Where to push back
Budget for required extras. All 17 quotes with required-extra amounts included a charge; those charges averaged $354. Ask which extras are required and whether any can be removed before signing. Clarify taxes. Nine quotes had unclear taxes. Ask for an itemized written offer spelling out taxes, fees, and required extras, and confirm the selling price and tax calculation before agreeing.
19 verified OTD quotes from Rochester Toyota
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
All 19 quotes are from the past year and count toward the grade
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Over a year old · shown for reference, not counted in the grade
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Most Common Add-ons
At a Glance
Tips for Rochester Toyota
- 17 of 19 quotes included add-ons (Allstate Anti Theft, All Weather Liners, Waxoyl), not marked optional.
- 1 of 5 quotes was approximately $822 above the advertised price, before taxes and government fees. Ask for the out-the-door price in writing first.
- Total dealer fees are at or below the state median. One less thing to negotiate.
- Recent quotes count most. This grade mostly reflects Sep to Oct 2026.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 272 vehicles →$38,141
Median Price
30
Median Days Listed
40
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Rochester have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Rochester Toyota charge?
Based on 19 verified out-the-door quotes from the past year, Rochester Toyota charges $599 in dealer fees. Quoted add-ons average $317 when present. Rochester Toyota earns Transparency Grade B (83/100).
Does Rochester Toyota add dealer add-ons?
Rochester Toyota adds an average of $317 in quoted add-ons when present. Quoted add-ons appeared on 17 of 19 quotes in the past year. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Does Rochester Toyota's advertised price include all required charges?
On 4 of the 5 quotes we could check, the out-the-door price before taxes and government fees matched the advertised price. On the other quote it was about $822 higher, mostly add-ons.
Is Rochester Toyota a good dealership?
Rochester Toyota has a transparency score of 83/100, earning a Grade B. This score is based on its dealer fees, quoted add-ons, advertised price accuracy and data quality from 19 verified OTD quotes from the past year. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Rochester Toyota?
CarEdge reviews Rochester Toyota on 19 verified out-the-door quotes from the past year, not star ratings. It earns transparency grade B (83/100), with dealer fees of $599 versus an NH median of $599. On 4 of the 5 quotes we could check, the out-the-door price before taxes and government fees matched the advertised price. Quoted add-ons appeared on 17 of 19 quotes in the past year.
Is Rochester Toyota a transparent Toyota dealer in Rochester?
Yes. Rochester Toyota holds CarEdge Transparency Grade B (83/100), based on 19 verified out-the-door quotes from the past year. That is well above average on dealer fees and add-ons.
How does Rochester Toyota compare to other Toyota dealers?
You can compare Rochester Toyota's transparency score, dealer fees, and quoted add-ons against other Toyota dealers using our comparison tool or by browsing Toyota dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Toyota Dealerships in Manchester NH, Best Toyota Dealerships in Portland ME, Best Toyota Dealerships in New Hampshire and Best Toyota Dealerships in the US rank Toyota dealers on the same data.
Explore Toyota and New Hampshire dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Rochester Toyota in Rochester, NH, that has meant 19 verified OTD quotes from the past year across 8 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual dealer fees, the actual add-ons, and the final price against the advertised price — not a salesperson's promise.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Fee Transparency
30%Are the dealer's fees reasonable? We add up every dealer fee and compare the total with the state median.
Add-on Behavior
30%How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can't say no to? Add-ons the dealer marks as optional don't count against them.
Price Accuracy
30%Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
Data Quality
10%Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Total Dealer Fees Comparison
Graded on 19 quotes from the past year (19 on record) · Grades update as new data comes in · Dealers cannot pay to change their score.
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