CarEdge

Rochester Toyota

Hanover, MA·15 verified quotes*

Oct 29, 2025Apr 12, 2026· Score updated Apr 17, 2026

B
CarEdgeVerified
Transparent Dealer
Score: 87.5/100
Add-on Rate
40%of quotes

Avg $836 when present

Learn how dealer fees work

Rochester Toyota Review

Based on 15 verified OTD quotes from Oct 2025 to Apr 2026, Rochester Toyota earns a Grade B (87.5/100). Their typical doc fee of $599 is close to the MA average ($528). When present, add-ons average $334, which is relatively low. Buyers who negotiated saved an average of $1,487.

Price vs. Days on Lot

Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.

5 negotiable
0d38d77d115d153d$9k$29k$48k$68k$88kDays on Lot
New
Used
Negotiable

Days on Market

How long vehicles have been listed. Older stock means more room to negotiate.

Fresh stock
Normal
Aging
Negotiate

Transparency Score Breakdown

Fee Transparency (30%)
93
Add-on Behavior (30%)
76
Price Accuracy (30%)
94
Data Quality (10%)
87
  • Doc fee ($599) is slightly above MA average ($559)
  • Average dealer add-ons of $836 when present
  • Fees average 3.7% above listing (~$1,295 on a $35k vehicle) — typical

Doc Fee Comparison

This dealer$599
MA avg$559
National avg$400

Recent Quotes

Verified out-the-door prices from real transactions

6 vehicle transactions15 individual quotes

2025 Toyota 4Runner

$51,500
$599doc fee$199add-ons
View Quote →

2023 Toyota Sienna

$51,619
$370doc feeNo add-ons
View Quote →

2026 Toyota Camry

LE AWDNew4 quotes
$30,134
$599doc fee$199add-onsSaved $2,548
View 4 Quotes →

2024 Toyota RAV4

HYBRID XLE AWD SUVNew
$38,781
doc feeNo add-ons
View Quote →

2024 Toyota RAV4 HYBRID

XLE AWD SUV7 quotes
$38,781
$1,329doc feeNo add-onsSaved $425
View 7 Quotes →

2024 Toyota RAV4 HYBRID

XLE AWD SUVNew
$39,206
doc fee$3,822add-ons
View Quote →

Most Common Add-ons

1
theft protectionavg $199
5 quotes
2
accessoriesavg $199
1 quote

Frequently Asked Questions

What is Rochester Toyota's doc fee?

Rochester Toyota charges a typical documentation fee of $599. The MA average is $528. This is based on 15 verified OTD quotes in our database.

Does Rochester Toyota add mandatory add-ons?

Rochester Toyota adds an average of $334 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Rochester Toyota a good dealer?

Rochester Toyota has a transparency score of 87.5/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 15 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

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Tips for Rochester Toyota

  • Doc fee ($599) is slightly above average. Worth asking for a reduction.
  • Minor add-ons (~$334) may appear. Ask what's included and if they can be removed.
  • Dealer markup is only +4% above listing (excluding taxes). This dealer keeps their fees minimal.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.