C

Key Hyundai earns a C.

Expect pushback on fees and add-ons. Shoppers who hold the line here save money.

$1,696
Doc fee

$727 above FL avg

None
Dealer add-ons

In 6 recent quotes

6
Verified quotes →

Price negotiated down on 2 cars

Developing confidenceJacksonville, FLUpdated How we score dealers

Location

Jacksonville, FL

8 rated dealers within 30 miles · Open full map →

The full story

Why Key Hyundai earned this grade

Between June 2026 and July 2026, CarEdge negotiated or logged 6 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

2 things

No dealer add-ons detected

Across 6 recent quotes, we haven't seen a single "dealer accessory," "paint protection," or "theft deterrent" line item. That is rare, and it is good.

Advertised pricing is largely honest

On average, the quoted price is only 1.5% above the listing — small enough to be fees, not markup games.

! Where to push back

1 thing

Doc fee is significantly inflated

$1,696 is $727 above the FL average of $969. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

6 verified OTD quotes from Key Hyundai

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

3 vehicle transactions — 6 individual quotes

2023 Hyundai Santa Fe

CalligraphyUsed3 quotes
$30,029
—doc feeNo add-onsSaved $317
View 3 Quotes →

2026 Hyundai Santa Fe

SELNew2 quotes
$36,000
—doc feeNo add-onsSaved $170
View 2 Quotes →

2026 Hyundai Santa Fe

SELNew
$39,357
$1,696doc feeNo add-ons
View Quote →

At a Glance

No mandatory add-ons detected
Minimal dealer markup above listing price
Doc fee ($1,696) is well above average ($969)

Tips for Key Hyundai

  • Doc fee is $727 above FL average. Ask if they'll match competitors or reduce it.
  • This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
  • Dealer markup is only +2% above listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Key Hyundai charge?

Based on 6 verified out-the-door quotes collected by CarEdge, Key Hyundai charges a $1,696 documentation fee and typically adds no mandatory dealer add-ons. Key Hyundai earns Transparency Grade C (75/100).

What is the doc fee at Key Hyundai?

Key Hyundai charges a typical documentation fee of $1,696. The FL average is $969. This is based on 6 verified OTD quotes in our database.

Does Key Hyundai add dealer add-ons?

Based on our data, quotes from Key Hyundai typically do not include dealer add-ons. When add-ons do appear, some may be marked optional. Dealer add-ons appeared on 0 of 6 recent verified quotes.

Is Key Hyundai a good dealership?

Key Hyundai has a transparency score of 75/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 6 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

What do reviews say about Key Hyundai?

CarEdge reviews Key Hyundai on 6 verified out-the-door quotes, not star ratings. It earns transparency grade C (75/100), with a typical doc fee of $1,696 versus an FL average of $969. None of its 6 recent quotes included dealer add-ons.

Is Key Hyundai a transparent Hyundai dealer in Jacksonville?

Key Hyundai is about average. Key Hyundai holds CarEdge Transparency Grade C (75/100), based on 6 verified out-the-door quotes. Compare its quotes with other Hyundai dealers nearby before you buy.

How does Key Hyundai compare to other Hyundai dealers?

You can compare Key Hyundai's transparency score, doc fees, and add-on behavior against other Hyundai dealers using our comparison tool or by browsing Hyundai dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Hyundai Dealerships in Jacksonville, Best Hyundai Dealerships in Florida and Best Hyundai Dealerships in the US rank Hyundai dealers on the same data.

Explore Hyundai and Florida dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Key Hyundai in Jacksonville, FL, that has meant 6 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to C.

Fee Transparency (30%)
27
Add-on Behavior (30%)
100
Price Accuracy (30%)
100
Data Quality (10%)
67

Doc Fee Comparison

This dealer$1,696
FL avg$969
National avg$404

Pulled 6 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Don't face this dealer alone

Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.

Let CarEdge negotiate

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.