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A

North Florida Lincoln earns an A.

Fees are reasonable, add-ons are rare, and the final price usually matches the listing.

$799
Doc fee

$193 below FL avg

17%
Dealer add-ons

On 1 of 6 recent quotes

6
Verified quotes →

Price negotiated down on 2 cars

Developing confidenceJacksonville, FLUpdated How we score dealers

Location

Jacksonville, FL

8 rated dealers within 30 miles · Open full map →

The full story

Why North Florida Lincoln earned this grade

Between November 2025 and July 2026, CarEdge negotiated or logged 6 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

3 things

Doc fee is genuinely reasonable

$799 is $193 below the FL average of $992. That's money you keep — most dealers in their market charge more.

Quoted add-ons are the exception

Only 17% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $312. Most shoppers here never see one.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

! Where to push back:Nothing glaring. That's part of why they scored where they did.

6 verified OTD quotes from North Florida Lincoln

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

3 vehicle transactions — 6 individual quotes

2024 Toyota Grand Highlander

XLEUsed2 quotes
$43,771
$799doc fee—Saved $2,090
View 2 Quotes →

2025 Lincoln

$63,706
$799doc feeNo add-ons
View Quote →

2017 Lincoln MKC

Select3 quotes
$10,977
$799doc feeNo add-onsSaved $976
View 3 Quotes →

Most Common Add-ons

Quoted Add-ons
sentinulavg $899
1 quote
accessoriesavg $683
1 quote
pdxavg $290
1 quote

At a Glance

Doc fee ($799) is at or below average
Minimal dealer markup above listing price

Tips for North Florida Lincoln

  • 1 of 6 quotes included $1,872 in add-ons (Sentinul, Accessories, PDX), not marked optional.
  • A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
  • Doc fee ($799) is at or below FL average. One less thing to negotiate.
  • Dealer markup is about 1% below listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does North Florida Lincoln charge?

Based on 6 verified out-the-door quotes collected by CarEdge, North Florida Lincoln charges a $799 documentation fee and averages $312 in dealer add-ons when present. North Florida Lincoln earns Transparency Grade A (97/100).

What is the doc fee at North Florida Lincoln?

North Florida Lincoln charges a typical documentation fee of $799. The FL average is $992. This is based on 6 verified OTD quotes in our database.

Does North Florida Lincoln add dealer add-ons?

North Florida Lincoln adds an average of $312 in dealer add-ons when present. Dealer add-ons appeared on 1 of 6 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is North Florida Lincoln a good dealership?

North Florida Lincoln has a transparency score of 97/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 6 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about North Florida Lincoln?

CarEdge reviews North Florida Lincoln on 6 verified out-the-door quotes, not star ratings. It earns transparency grade A (97/100), with a typical doc fee of $799 versus an FL average of $992. Dealer add-ons appeared on 1 of 6 recent quotes.

Is North Florida Lincoln a transparent Lincoln dealer in Jacksonville?

Yes. North Florida Lincoln holds CarEdge Transparency Grade A (97/100), based on 6 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does North Florida Lincoln compare to other Lincoln dealers?

You can compare North Florida Lincoln's transparency score, doc fees, and add-on behavior against other Lincoln dealers using our comparison tool or by browsing Lincoln dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Lincoln Dealerships in Florida and Best Lincoln Dealerships in the US rank Lincoln dealers on the same data.

Explore Lincoln and Florida dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For North Florida Lincoln in Jacksonville, FL, that has meant 6 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
100
Add-on Behavior (30%)
90
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$799
FL avg$992
National avg$404

Pulled 6 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.