D
60–69 · Below average

Transparency Verdict

Key Hyundai earns a D.

Early caution.

On the small number of verified deals we have so far, we observed concerns on fees, add-ons, or markup. The picture may shift as we collect more data — get every number in writing.

Developing confidence — based on 3 verified out-the-door quotes and 1 tracked negotiation · Jacksonville, FL
Collected Jun 5, 2026Jun 5, 2026 · Updated Jun 14, 2026

Location

Jacksonville, FL

3 rated dealers within 30 miles · Open full map →

The full story

Why Key Hyundai earned this grade

Between June 2026 and June 2026, CarEdge negotiated or logged 3 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

1 thing

No dealer add-ons detected

Across 3 recent quotes, we haven't seen a single "dealer accessory," "paint protection," or "theft deterrent" line item. That is rare, and it is good.

! Where to push back

2 things

Doc fee is significantly inflated

$1,696 is $771 above the FL average of $925. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

The listing isn't quite the price

Quoted prices run about 6.8% above the advertised listing. On a $35,000 vehicle that's roughly $2,380 in extra fees or markup.

TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.

3 verified OTD quotes from Key Hyundai

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

1 vehicle transaction3 individual quotes

2026 Hyundai Santa Fe

SELNew3 quotes
$36,000
$1,696doc feeNo add-onsSaved $6,106
View 3Quotes →

At a Glance

No mandatory add-ons detected
Doc fee ($1,696) is well above average ($925)

Tips for Key Hyundai

  • Doc fee is $1,296 above national average. Ask if they'll match competitors or reduce it.
  • This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
  • Dealer markup is only +7% above listing (excluding taxes). This dealer keeps their fees minimal.
  • Limited data (3 quotes). Score may change as we collect more information.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What is Key Hyundai's doc fee?

Key Hyundai charges a typical documentation fee of $1,696. The FL average is $925. This is based on 3 verified OTD quotes in our database.

Does Key Hyundai add mandatory add-ons?

Based on our data, Key Hyundai does not typically add mandatory dealer add-ons to their quotes. This is a positive sign for buyers.

Is Key Hyundai a good dealer?

Key Hyundai has a transparency score of 67.4/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 3 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Key Hyundai in Jacksonville, FL, that has meant 3 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to D.

Fee Transparency (30%)
23
Add-on Behavior (30%)
100
Price Accuracy (30%)
68
Data Quality (10%)
100

Doc Fee Comparison

This dealer$1,696
FL avg$925
National avg$400

Pulled 3 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Bring real numbers to this dealership

CarEdge Pro unlocks real dealer invoice data, target discounts, and out-the-door estimates — so you can push back on fees and add-ons with the actual numbers.

Try CarEdge Pro

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.