A
90–100 · Exceptional

Transparency Verdict

Keyes Toyota earns an A.

One of the good ones.

You can walk in here with confidence. Fees are reasonable, add-ons are rare, and the final number usually matches the listing.

Moderate confidence — based on 19 verified out-the-door quotes and 3 tracked negotiations · Los Angeles, CA
Collected Sep 11, 2025Mar 26, 2026 · Updated May 1, 2026

Location

Los Angeles, CA

4 rated dealers within 30 miles · Open full map →

The full story

Why Keyes Toyota earned this grade

Between September 2025 and March 2026, CarEdge negotiated or logged 19 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

4 things

Doc fee is in line with the market

At $85, their doc fee sits at or just under the CA average. Not exceptional, but nothing to fight over.

Add-ons are the exception, not the rule

Only 11% of quotes include dealer-installed add-ons, averaging $3,329 when present. Most shoppers here never see them.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

Shoppers who negotiated saved real money

Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $3,460 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back:Nothing glaring. That's part of why they scored where they did.

19 verified OTD quotes from Keyes Toyota

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

12 vehicle transactions19 individual quotes

2026 Toyota Prius

Prius Limited2 quotes
$38,783
doc feeNo add-onsSaved $4,676
View 2 Quotes →

2026 Toyota Corolla

LE
$26,765
$85doc feeNo add-ons
View Quote →

2026 Toyota Sienna

2WD
$60,600
$85doc feeNo add-ons
View Quote →

2024 Toyota Sienna

PassengerUsed
$54,667
$135doc fee$1,795add-ons
View Quote →

2026 Toyota GR86

PREMIUM2 quotes
$39,617
$85doc feeNo add-ons
View 2 Quotes →

2025 Toyota RAV4 Plug-In Hybrid

$57,497
$85doc feeNo add-ons
View Quote →

2025 Toyota RAV4

Sport UtilityNew3 quotes
$34,454
$85doc feeNo add-onsSaved $324
View 3 Quotes →

2025 Toyota RAV4

$34,711
$85doc feeNo add-ons
View Quote →

2025 Toyota RAV4

2WD
$39,315
$85doc feeNo add-ons
View Quote →

2025 Toyota RAV4

2WD
$39,315
$85doc feeNo add-ons
View Quote →

Most Common Add-ons

1
theft protectionavg $1,795
1 quote
2
toyota vsaavg $4,410
1 quote
3
protection planavg $453
1 quote

At a Glance

Doc fee ($85) is at or below average
Minimal dealer markup above listing price

Tips for Keyes Toyota

  • Minor add-ons (~$350) may appear. Ask what's included and if they can be removed.
  • A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
  • Doc fee ($85) is at or below national average. One less thing to negotiate.
  • Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What is Keyes Toyota's doc fee?

Keyes Toyota charges a typical documentation fee of $85. The CA average is $100. This is based on 19 verified OTD quotes in our database.

Does Keyes Toyota add mandatory add-ons?

Keyes Toyota adds an average of $350 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Keyes Toyota a good dealer?

Keyes Toyota has a transparency score of 97.6/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 19 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Keyes Toyota in Los Angeles, CA, that has meant 19 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
100
Add-on Behavior (30%)
94
Price Accuracy (30%)
100
Data Quality (10%)
95

Doc Fee Comparison

This dealer$85
CA avg$100
National avg$400

Pulled 19 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Ready to buy from this dealer?

CarEdge Pro negotiates on your behalf — customers save an average of $2,200.

Try CarEdge Pro

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.