C

Lake Chevrolet earns a C.

Expect pushback on fees and add-ons. Shoppers who hold the line here save money.

$854
Doc fee

$453 above WI avg

None
Dealer add-ons

In 11 recent quotes

11
Verified quotes →

Price negotiated down on 3 cars

Moderate confidenceMilwaukee, WIUpdated How we score dealersPart of Lake Auto Group

Location

Milwaukee, WI

8 rated dealers within 30 miles · Open full map →

The full story

Why Lake Chevrolet earned this grade

Between February 2026 and June 2026, CarEdge negotiated or logged 11 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

3 things

No dealer add-ons detected

Across 11 recent quotes, we haven't seen a single "dealer accessory," "paint protection," or "theft deterrent" line item. That is rare, and it is good.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

Shoppers who negotiated saved real money

Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $3,925 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

1 thing

Doc fee is significantly inflated

$854 is $453 above the WI average of $401. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

11 verified OTD quotes from Lake Chevrolet

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

5 vehicle transactions — 11 individual quotes

2023 Chevrolet Colorado

-Used
$39,798
$854doc feeNo add-ons
View Quote →

2023 Chevrolet Colorado

Z71Used2 quotes
$37,221
$0doc feeNo add-onsSaved $1
View 2 Quotes →

2024 Chevrolet Colorado

Trail BossUsed
$40,934
—doc feeNo add-ons
View Quote →

2022 Chevrolet Tahoe

Z71Used3 quotes
$58,674
—doc feeNo add-onsSaved $4,558
View 3 Quotes →

2026 Chevrolet Colorado

4WD ZR24 quotes
$53,401
—doc feeNo add-onsSaved $7,215
View 4 Quotes →

At a Glance

No mandatory add-ons detected
Minimal dealer markup above listing price
Doc fee ($854) is well above average ($401)

Tips for Lake Chevrolet

  • Doc fee is $453 above WI average. Ask if they'll match competitors or reduce it.
  • This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
  • Dealer markup is about 4% below listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Lake Chevrolet charge?

Based on 11 verified out-the-door quotes collected by CarEdge, Lake Chevrolet charges a $854 documentation fee and typically adds no mandatory dealer add-ons. Lake Chevrolet earns Transparency Grade C (77/100).

What is the doc fee at Lake Chevrolet?

Lake Chevrolet charges a typical documentation fee of $854. The WI average is $401. This is based on 11 verified OTD quotes in our database.

Does Lake Chevrolet add dealer add-ons?

Based on our data, quotes from Lake Chevrolet typically do not include dealer add-ons. When add-ons do appear, some may be marked optional. Dealer add-ons appeared on 0 of 11 recent verified quotes.

Is Lake Chevrolet a good dealership?

Lake Chevrolet has a transparency score of 77/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 11 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

What do reviews say about Lake Chevrolet?

CarEdge reviews Lake Chevrolet on 11 verified out-the-door quotes, not star ratings. It earns transparency grade C (77/100), with a typical doc fee of $854 versus a WI average of $401. None of its 11 recent quotes included dealer add-ons.

Is Lake Chevrolet a transparent Chevrolet dealer in Milwaukee?

Lake Chevrolet is about average. Lake Chevrolet holds CarEdge Transparency Grade C (77/100), based on 11 verified out-the-door quotes. Compare its quotes with other Chevrolet dealers nearby before you buy.

How does Lake Chevrolet compare to other Chevrolet dealers?

You can compare Lake Chevrolet's transparency score, doc fees, and add-on behavior against other Chevrolet dealers using our comparison tool or by browsing Chevrolet dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Chevrolet Dealerships in Milwaukee, Best Chevrolet Dealerships in Wisconsin and Best Chevrolet Dealerships in the US rank Chevrolet dealers on the same data.

Explore Chevrolet and Wisconsin dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Lake Chevrolet in Milwaukee, WI, that has meant 11 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to C.

Fee Transparency (30%)
55
Add-on Behavior (30%)
100
Price Accuracy (30%)
100
Data Quality (10%)
9

Doc Fee Comparison

This dealer$854
WI avg$401
National avg$404

Pulled 11 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Don't face this dealer alone

Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.