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Midlands Toyota earns a C.
Expect pushback on fees and add-ons. Shoppers who hold the line here save money.
- $774
- Doc fee
- 56%
- Dealer add-ons
$249 above SC avg
On 5 of 9 recent quotes
Developing confidenceColumbia, SCUpdated How we score dealersPart of Hudson Auto Group
The full story
Why Midlands Toyota earned this grade
Between December 2025 and June 2026, CarEdge negotiated or logged 9 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingThe price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
! Where to push back
2 thingsDoc fee is significantly inflated
$774 is $249 above the SC average of $525. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
Quoted add-ons show up on many deals
56% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $819. Expect to see items like paint protection, nitrogen-filled tires, or VIN etching on your quote.
TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.
9 verified OTD quotes from Midlands Toyota
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
4 vehicle transactions — 9 individual quotes
Most Common Add-ons
At a Glance
Tips for Midlands Toyota
- 5 of 9 quotes included $7,374 in add-ons (Protection Plan, Accessories), not marked optional.
- Doc fee ($774) is slightly above average. Worth asking for a reduction.
- Dealer markup is about 7% below listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 223 vehicles →$36,648
Median Price
20
Median Days Listed
54
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Columbia have transparency scores based on verified pricing data.
CarEdge Certified near Columbia
Frequently Asked Questions
What fees does Midlands Toyota charge?
Based on 9 verified out-the-door quotes collected by CarEdge, Midlands Toyota charges a $774 documentation fee and averages $819 in dealer add-ons when present. Midlands Toyota earns Transparency Grade C (75/100).
What is the doc fee at Midlands Toyota?
Midlands Toyota charges a typical documentation fee of $774. The SC average is $525. This is based on 9 verified OTD quotes in our database.
Does Midlands Toyota add dealer add-ons?
Midlands Toyota adds an average of $819 in dealer add-ons when present. Dealer add-ons appeared on 5 of 9 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Midlands Toyota a good dealership?
Midlands Toyota has a transparency score of 75/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 9 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
What do reviews say about Midlands Toyota?
CarEdge reviews Midlands Toyota on 9 verified out-the-door quotes, not star ratings. It earns transparency grade C (75/100), with a typical doc fee of $774 versus an SC average of $525. Dealer add-ons appeared on 5 of 9 recent quotes.
Is Midlands Toyota a transparent Toyota dealer in Columbia?
Midlands Toyota is about average. Midlands Toyota holds CarEdge Transparency Grade C (75/100), based on 9 verified out-the-door quotes. Compare its quotes with other Toyota dealers nearby before you buy.
How does Midlands Toyota compare to other Toyota dealers?
You can compare Midlands Toyota's transparency score, doc fees, and add-on behavior against other Toyota dealers using our comparison tool or by browsing Toyota dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Toyota Dealerships in South Carolina and Best Toyota Dealerships in the US rank Toyota dealers on the same data.
Explore Toyota and South Carolina dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Midlands Toyota in Columbia, SC, that has meant 9 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to C.
Doc Fee Comparison
Pulled 9 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Don't face this dealer alone
Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.
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