Transparency Verdict
Morgan Auto Group earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Developing confidence — based on 9 verified out-the-door quotes and 1 tracked negotiation · Tampa, FL
Collected Jun 20, 2026 – Sep 7, 2026 · Updated Sep 27, 2026
The full story
Why Morgan Auto Group earned this grade
Between June 2026 and September 2026, CarEdge negotiated or logged 9 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsMandatory add-ons are the exception
Only 22% of quotes include add-ons you can't decline. Across all recent quotes, add-ons average $443. Most shoppers here never see one.
Advertised pricing is largely honest
On average, the quoted price is only 1.0% above the listing — small enough to be fees, not markup games.
! Where to push back
1 thingDoc fee is significantly inflated
$1,298 is $329 above the FL average of $969. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
9 verified OTD quotes from Morgan Auto Group
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
7 vehicle transactions — 9 individual quotes
Most Common Add-ons
At a Glance
Tips for Morgan Auto Group
- Doc fee is $329 above FL average. Ask if they'll match competitors or reduce it.
- Minor add-ons (~$443) may appear. Ask what's included and if they can be removed.
- Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 597 vehicles →$40,675
Median Price
22
Median Days Listed
158
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Tampa have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Morgan Auto Group charge?
Based on 9 verified out-the-door quotes collected by CarEdge, Morgan Auto Group charges a $1,298 documentation fee and averages $443 in dealer add-ons when present. Morgan Auto Group earns Transparency Grade B (82/100).
What is Morgan Auto Group's doc fee?
Morgan Auto Group charges a typical documentation fee of $1,298. The FL average is $969. This is based on 9 verified OTD quotes in our database.
Does Morgan Auto Group add mandatory add-ons?
Morgan Auto Group adds an average of $443 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Morgan Auto Group a good dealer?
Morgan Auto Group has a transparency score of 82/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 9 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
Explore Florida dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Morgan Auto Group in Tampa, FL, that has meant 9 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 9 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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