D
60–69 · Below average

Transparency Verdict

Rich Morton Mazda earns a D.

Early caution.

On the small number of verified deals we have so far, we observed concerns on fees, add-ons, or markup. The picture may shift as we collect more data — get every number in writing.

Developing confidence — based on 4 verified out-the-door quotes · Pasadena, MD
Collected Dec 1, 2025Jan 19, 2026 · Updated May 4, 2026

Location

Pasadena, MD

The full story

Why Rich Morton Mazda earned this grade

Between December 2025 and January 2026, CarEdge negotiated or logged 4 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

! Where to push back

3 things

Doc fee is slightly padded

$799 is $22 above the MD average of $777. Not outrageous, but worth questioning.

TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.

Add-ons are baked into almost every deal

75% of quotes include dealer add-ons, averaging $2,655. This is their business model — inflate the OTD, then hope you don't line-item it.

TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.

Listing price and real price disagree

Quoted prices run 8.9% above the advertised listing — roughly $3,115 extra on a $35k vehicle. That's a pattern, not a rounding error.

TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.

What they do well:Nothing stands out as a strength in this data. That's the finding.

4 verified OTD quotes from Rich Morton Mazda

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

3 vehicle transactions4 individual quotes

2026 Mazda CX-70

$45,613
$799doc feeNo add-ons
View Quote →

2021 Ram 1500

$39,866
$799doc fee$2,995add-ons
View Quote →

2025 Mazda CX-5

Wagon 4 Dr.New2 quotes
$30,814
$799doc fee$2,485add-ons
View 2 Quotes →

Most Common Add-ons

1
protection planavg $2,655
3 quotes

At a Glance

High add-ons averaging $1,991
High dealer markup (+8.9% above listing)

Tips for Rich Morton Mazda

  • Doc fee is $399 above national average. Ask if they'll match competitors or reduce it.
  • This dealer often adds $1,991 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Dealer markup is 9% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.
  • Limited data (4 quotes). Score may change as we collect more information.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Nearby Rated Dealers

These dealers near Pasadena have transparency scores based on verified pricing data.

Frequently Asked Questions

What is Rich Morton Mazda's doc fee?

Rich Morton Mazda charges a typical documentation fee of $799. The MD average is $777. This is based on 4 verified OTD quotes in our database.

Does Rich Morton Mazda add mandatory add-ons?

Rich Morton Mazda adds an average of $1,991 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Rich Morton Mazda a good dealer?

Rich Morton Mazda has a transparency score of 65/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Rich Morton Mazda in Pasadena, MD, that has meant 4 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to D.

Fee Transparency (30%)
98
Add-on Behavior (30%)
35
Price Accuracy (30%)
51
Data Quality (10%)
100

Doc Fee Comparison

This dealer$799
MD avg$777
National avg$400

Pulled 4 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.