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B

Rick Case Hyundai of Roswell earns a B.

Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.

$999
Doc fee

$201 above GA avg

32%
Dealer add-ons

On 7 of 22 recent quotes

22
Verified quotes →

Price negotiated down on 6 cars

Strong confidenceRoswell, GAUpdated How we score dealersPart of Rick Case Automotive Group

Location

Roswell, GA

8 rated dealers within 30 miles · Open full map →

The full story

Why Rick Case Hyundai of Roswell earned this grade

Between August 2025 and October 2026, CarEdge negotiated or logged 22 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

2 things

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

Shoppers who negotiated saved real money

Across 6 back-and-forth negotiations we tracked here, buyers saved an average of $1,973 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

2 things

Doc fee is significantly inflated

$999 is $201 above the GA average of $798. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

Quoted add-ons show up on many deals

32% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $507. Expect to see items like paint protection, nitrogen-filled tires, or VIN etching on your quote.

TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.

22 verified OTD quotes from Rick Case Hyundai of Roswell

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

11 vehicle transactions — 22 individual quotes

2026 Hyundai Santa Fe

SENew3 quotes
$32,633
—doc fee—Saved $1,921
View 3 Quotes →

2025 Lexus IS

300Used2 quotes
$44,000
$999doc feeNo add-onsSaved $1,167
View 2 Quotes →

2027 Hyundai IONIQ 5

SELNew2 quotes
$43,609
$999doc feeNo add-onsSaved $3,478
View 2 Quotes →

2026 Hyundai Tucson

SENew2 quotes
$31,301
$999doc feeNo add-onsSaved $1,497
View 2 Quotes →

2026 Hyundai Santa Fe Hybrid

CalligraphyNew4 quotes
$51,395
$999doc feeNo add-onsSaved $1,971
View 4 Quotes →

2026 Hyundai Palisade Hybrid

CalligraphyNew
$66,934
$899doc fee$1,795mandatory
View Quote →

2022 Mazda CX-5

$28,704
$899doc fee$995mandatory
View Quote →

2026 Hyundai Kona

2 quotes
$36,832
$899doc fee$1,795mandatory
View 2 Quotes →

2022 Hyundai Tucson

Used2 quotes
$26,244
$899doc fee—Saved $1,806
View 2 Quotes →

2025 Genesis G70

$37,390
$899doc feeNo add-ons
View Quote →

Most Common Add-ons

Quoted Add-ons
protection planavg $1,514
5 quotes
starshield protection pkavg $1,795
2 quotes

At a Glance

Minimal dealer markup above listing price

Tips for Rick Case Hyundai of Roswell

  • 7 of 22 quotes included $11,158 in add-ons (Protection Plan, Starshield Protection Pk), not marked optional.
  • Doc fee ($999) is slightly above average. Worth asking for a reduction.
  • Dealer markup is about 4% below listing (excluding taxes). This dealer keeps their fees minimal.
  • 22 quotes analyzed. This score is based on solid data.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Rick Case Hyundai of Roswell charge?

Based on 22 verified out-the-door quotes collected by CarEdge, Rick Case Hyundai of Roswell charges a $999 documentation fee and averages $507 in dealer add-ons when present. Rick Case Hyundai of Roswell earns Transparency Grade B (85/100).

What is the doc fee at Rick Case Hyundai of Roswell?

Rick Case Hyundai of Roswell charges a typical documentation fee of $999. The GA average is $798. This is based on 22 verified OTD quotes in our database.

Does Rick Case Hyundai of Roswell add dealer add-ons?

Rick Case Hyundai of Roswell adds an average of $507 in dealer add-ons when present. Dealer add-ons appeared on 7 of 22 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Rick Case Hyundai of Roswell a good dealership?

Rick Case Hyundai of Roswell has a transparency score of 85/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 22 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Rick Case Hyundai of Roswell?

CarEdge reviews Rick Case Hyundai of Roswell on 22 verified out-the-door quotes, not star ratings. It earns transparency grade B (85/100), with a typical doc fee of $999 versus a GA average of $798. Dealer add-ons appeared on 7 of 22 recent quotes.

Is Rick Case Hyundai of Roswell a transparent Hyundai dealer in Roswell?

Yes. Rick Case Hyundai of Roswell holds CarEdge Transparency Grade B (85/100), based on 22 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Rick Case Hyundai of Roswell compare to other Hyundai dealers?

You can compare Rick Case Hyundai of Roswell's transparency score, doc fees, and add-on behavior against other Hyundai dealers using our comparison tool or by browsing Hyundai dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Hyundai Dealerships in Atlanta, Best Hyundai Dealerships in Georgia and Best Hyundai Dealerships in the US rank Hyundai dealers on the same data.

Explore Hyundai and Georgia dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Rick Case Hyundai of Roswell in Roswell, GA, that has meant 22 verified OTD quotes across 6 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
80
Add-on Behavior (30%)
71
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$999
GA avg$798
National avg$404

Pulled 22 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.