Sierra Toyota

Name: Sierra Toyota
Address: 2596 East Fry Boulevard, Sierra Vista, AZ, 85635, US
Telephone: 520-458-8880
Price range: Doc Fee: $599
Rating: 4.2

Sierra Vista, AZ8 verified quotes*These quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.Data: Sep 19, 2025 - Feb 10, 2026Claim this page

Verified

Transparent Dealer

Score: 84/100

Shop Inventory 520-458-8880 Website

Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.

$599

Avg Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.

$695

Dealer MarkupThe percentage the dealer adds above the listing price in fees (doc fee, add-ons, and other charges). Taxes and government fees are excluded. Lower is better.

+0.0%

Avg NegotiatedThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.

$4,102

Transparency Score BreakdownOur transparency score (0-100) measures how upfront dealers are about pricing. Higher scores mean lower doc fees, fewer add-ons, and prices closer to what's advertised.

Fee Transparency (30%)Measures doc fee fairness. Dealers charging at or below $499 score highest. Fees above $1,500 score lowest. Doc fees are the same for every customer at a dealership.92

Add-on Behavior (30%)Measures how often the dealer adds extra products to deals. Dealers who rarely push add-ons or keep them minimal score highest.68

Dealer Markup (30%)Measures dealer-controlled fees above the listed price, excluding taxes and title fees. Dealers with minimal markup score highest.100

Data Quality (10%)Measures how complete the pricing data is in our records. More complete data = more reliable scores.63

✓Doc fee ($599) is slightly above AZ average ($499)
✓Average dealer add-ons of $695 when present
✓Dealer markup averages 0.0% above listing (excellent — minimal fees beyond the vehicle price)

Doc Fee Comparison

This dealer$599

AZ avg$499

National avg$398

Recent QuotesThese quotes come from real negotiations by CarEdge members. Each quote shows actual pricing a customer received from this dealer.

Vehicle	Final PriceOut-the-door (OTD) price is the total amount you'll pay, including the vehicle price, taxes, fees, and any add-ons. This is the number that matters when comparing deals.	SavingsThe difference between the first quote and final quote for the same vehicle. Shows how much was saved through negotiation.	Doc FeeA documentation fee (doc fee) covers the dealer's cost for processing paperwork. It's legally required to be the same for all customers at a given dealership. In most states, this fee is negotiable.	Add-onsDealer add-ons are optional products like paint protection, window tinting, or anti-theft devices. These are often marked up significantly and can usually be declined or negotiated.	OTD
2026 Toyota RAV4 XSE	$44,374	$4,893	—	$1,624	View
2022 Toyota Prius Limited	$29,733	—	$599	None	View
2023 Toyota Prius Prime XSE	$33,705	—	$599	None	View
2025 Toyota Highlander Hybrid Platinum	$58,037	$3,311	—	$2,067	View

2026 Toyota RAV4

XSE

$44,374

Doc Fee—

Add-ons$1,624

Savings$4,893

View Original OTD Quote

2022 Toyota Prius

Limited

$29,733

Doc Fee$599

Add-onsNone

Savings—

View Original OTD Quote

2023 Toyota Prius Prime

XSE

$33,705

Doc Fee$599

Add-onsNone

Savings—

View Original OTD Quote

2025 Toyota Highlander Hybrid

Platinum

$58,037

Doc Fee—

Add-ons$2,067

Savings$3,311

View Original OTD Quote

Most Common Add-onsThe most frequently seen dealer add-ons at this dealer, based on itemized OTD quotes. Shows how often each add-on appears and the average price when present.

premium paintavg $475

2 quotes

all-weather floor liner packageavg $278

2 quotes

cargo cross barsavg $350

2 quotes

multimedia screen protector - glassavg $105

2 quotes

tow hitch receiver w/ wiring harnessavg $759

2 quotes

illuminated door sillsavg $395

1 quote

key gloveavg $25

1 quote

mudguardsavg $160

1 quote

fog light accent: matte blackavg $200

1 quote

all-weather liner packageavg $339

1 quote

Frequently Asked Questions

What is Sierra Toyota's doc fee?

Sierra Toyota charges a typical documentation fee of $599. The AZ average is $516. This is based on 8 verified OTD quotes in our database.

Does Sierra Toyota add mandatory add-ons?

Sierra Toyota adds an average of $695 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Sierra Toyota a good dealer?

Sierra Toyota has a transparency score of 84/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 8 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

At a Glance

Minimal dealer markup above listing price

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Tips for Sierra Toyota

⚠️Expect ~$695 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
📋Doc fee ($599) is slightly above average. Worth asking for a reduction.
✅Dealer markup is only +0% above listing (excluding taxes). This dealer keeps their fees minimal.

Data Summary

Total Quotes: 8
Recent (12mo): 8
Complete Data: 5

What to Expect

When shopping at Sierra Toyota:

Expect a doc fee around $599
Add-ons may total around $695
OTD price is typically 0-1% above listing

How are scores calculated?Learn about our methodology →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.