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A

Sommer's Automotive earns an A.

Fees are reasonable, add-ons are rare, and the advertised price matches what you pay.

$395
Total dealer fees

$102 below WI median

20%
Quoted add-ons

On 1 of 5 quotes, past year

5
Quotes, past year →

5 verified quotes since 2025

Developing confidence (latest quote Aug 2026)Mequon, WIUpdated How we score dealers

Location

Mequon, WI

8 rated dealers within 30 miles · Open full map →

The full story

Why Sommer's Automotive earned this grade

Sommer's Automotive is graded A based on 5 verified quotes from December 2025 through August 2026. This review considers dealer fees, required extras, selling prices, and whether charges were clearly shown.

What they do well

  • ✓ Dealer fees below the state median. Across all 5 quotes, average confirmed dealer fees were $395. The Median state fee in WI was $497, the middle fee amount in the eligible quote sample.
  • ✓ One offer matched the advertised price. One written offer listed a vehicle selling price of $30,990, the same as its advertised price.

Where to push back

One quote showed $1,599 in required extras. Ask which products are required and whether the offer can be made without them. Taxes were unclear in one quote, so ask for an itemized written quote showing the selling price, required extras, taxes, government charges, and dealer fees before agreeing.

5 verified OTD quotes from Sommer's Automotive

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

All 5 quotes are from the past year and count toward the grade

2026 Subaru Forester

PremiumNew2 quotes
$37,532
$395dealer feesNo add-ons
View 2 Quotes →

2026 Buick Encore GX

New
$34,669
$395dealer fees$1,599mandatory
View Quote →

2026 GMC Sierra 1500

Crew Cab Pickup
$70,878
$395dealer feesNo add-ons
View Quote →

2023 Honda CR-V Hybrid

Used
$34,989
$395dealer feesNo add-ons
View Quote →

Most Common Add-ons

Quoted Add-ons
xzilon paint & fabavg $1,599
1 quote

At a Glance

Total dealer fees ($395) at or below the WI median
Quotes fully itemized
Advertised price matches what you pay

Tips for Sommer's Automotive

  • 1 of 5 quotes included add-ons (XZILON PAINT & FAB), not marked optional.
  • A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
  • Total dealer fees are at or below the state median. One less thing to negotiate.
  • The advertised price has matched the real price. Use it as your starting point.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Sommer's Automotive charge?

Based on 5 verified out-the-door quotes from the past year, Sommer's Automotive charges $395 in dealer fees. Quoted add-ons average $320 when present. Sommer's Automotive earns Transparency Grade A (93/100).

Does Sommer's Automotive add dealer add-ons?

Sommer's Automotive adds an average of $320 in quoted add-ons when present. Quoted add-ons appeared on 1 of 5 quotes in the past year. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Does Sommer's Automotive's advertised price include all required charges?

On the 1 quote we could check, the out-the-door price before taxes and government fees matched the advertised price.

Is Sommer's Automotive a good dealership?

Sommer's Automotive has a transparency score of 93/100, earning a Grade A. This score is based on its dealer fees, quoted add-ons, advertised price accuracy and data quality from 5 verified OTD quotes from the past year. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Sommer's Automotive?

CarEdge reviews Sommer's Automotive on 5 verified out-the-door quotes from the past year, not star ratings. It earns transparency grade A (93/100), with dealer fees of $395 versus a WI median of $497. On the 1 quote we could check, the out-the-door price before taxes and government fees matched the advertised price. Quoted add-ons appeared on 1 of 5 quotes in the past year.

Is Sommer's Automotive a transparent GMC dealer in Mequon?

Yes. Sommer's Automotive holds CarEdge Transparency Grade A (93/100), based on 5 verified out-the-door quotes from the past year. That is well above average on dealer fees, add-ons and pricing accuracy.

How does Sommer's Automotive compare to other GMC dealers?

You can compare Sommer's Automotive's transparency score, dealer fees, and quoted add-ons against other GMC dealers using our comparison tool or by browsing GMC dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best GMC Dealerships in Milwaukee, Best GMC Dealerships in Wisconsin and Best GMC Dealerships in the US rank GMC dealers on the same data.

Explore GMC and Wisconsin dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Sommer's Automotive in Mequon, WI, that has meant 5 verified OTD quotes from the past year logged into our database. Each one is a PDF, an email, or a screenshot showing the actual dealer fees, the actual add-ons, and the final price against the advertised price — not a salesperson's promise.

Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.

Fee Transparency

30%

Are the dealer's fees reasonable? We add up every dealer fee and compare the total with the state median.

Add-on Behavior

30%

How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can't say no to? Add-ons the dealer marks as optional don't count against them.

Price Accuracy

30%

Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.

Data Quality

10%

Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
100
Add-on Behavior (30%)
76
Price Accuracy (30%)
100
Data Quality (10%)
98

Total Dealer Fees Comparison

This dealer$395
WI median$497

Graded on 5 quotes from the past year (5 on record) · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.