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Sunrise Ford earns a C.
Expect pushback on fees and add-ons. Shoppers who hold the line here save money.
- $1,000
- Doc fee
- 100%
- Dealer add-ons
$7 above FL avg
On 20 of 20 recent quotes
Strong confidenceFort Pierce, FLUpdated How we score dealers
The full story
Why Sunrise Ford earned this grade
Between January 2026 and October 2026, CarEdge negotiated or logged 20 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsDoc fee is in line with the market
At $1,000, their doc fee is within $7 of the FL average of $993. Not exceptional, but nothing to fight over.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
Shoppers who negotiated saved real money
Across 6 back-and-forth negotiations we tracked here, buyers saved an average of $1,453 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
1 thingQuoted add-ons show up on most deals
100% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $1,477. Plan on seeing them on your quote.
TipAsk for an itemized quote before signing, and ask the dealer to confirm in writing which add-ons, if any, are required.
20 verified OTD quotes from Sunrise Ford
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
9 vehicle transactions — 20 individual quotes
2026 Ford Mustang
2025 Ford Bronco Sport
Most Common Add-ons
At a Glance
Tips for Sunrise Ford
- 20 of 20 quotes included $29,539 in add-ons (Theft Protection, Paint Protection, NSD ETCH $2500), not marked optional.
- Dealer markup is about 5% below listing (excluding taxes). This dealer keeps their fees minimal.
- 20 quotes analyzed. This score is based on solid data.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 570 vehicles →$40,732
Median Price
66
Median Days Listed
34
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Fort Pierce have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Sunrise Ford charge?
Based on 20 verified out-the-door quotes collected by CarEdge, Sunrise Ford charges a $1,000 documentation fee and averages $1,477 in dealer add-ons when present. Sunrise Ford earns Transparency Grade C (78/100).
What is the doc fee at Sunrise Ford?
Sunrise Ford charges a typical documentation fee of $1,000. The FL average is $992. This is based on 20 verified OTD quotes in our database.
Does Sunrise Ford add dealer add-ons?
Sunrise Ford adds an average of $1,477 in dealer add-ons when present. Dealer add-ons appeared on 20 of 20 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Sunrise Ford a good dealership?
Sunrise Ford has a transparency score of 78/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 20 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
What do reviews say about Sunrise Ford?
CarEdge reviews Sunrise Ford on 20 verified out-the-door quotes, not star ratings. It earns transparency grade C (78/100), with a typical doc fee of $1,000 versus an FL average of $993. Dealer add-ons appeared on 20 of 20 recent quotes.
Is Sunrise Ford a transparent Ford dealer in Fort Pierce?
Sunrise Ford is about average. Sunrise Ford holds CarEdge Transparency Grade C (78/100), based on 20 verified out-the-door quotes. Compare its quotes with other Ford dealers nearby before you buy.
How does Sunrise Ford compare to other Ford dealers?
You can compare Sunrise Ford's transparency score, doc fees, and add-on behavior against other Ford dealers using our comparison tool or by browsing Ford dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Ford Dealerships in West Palm Beach, Best Ford Dealerships in Florida and Best Ford Dealerships in the US rank Ford dealers on the same data.
Explore Ford and Florida dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Sunrise Ford in Fort Pierce, FL, that has meant 20 verified OTD quotes across 6 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to C.
Doc Fee Comparison
Pulled 20 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Don't face this dealer alone
Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.
Let CarEdge negotiate*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.