CarEdge

Sunrise Ford

Fort Pierce, FL·7 verified quotes*

Sep 20, 2025Jan 17, 2026· Score updated Apr 7, 2026

C
71.9/100
Add-on Rate
86%of quotes

Avg $2,848 when present

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Price vs. Days on Lot

Vehicles in the upper-right are expensive and slow to sell — best negotiation opportunities.

4 negotiable
0d125d250d375d500d$2k$34k$66k$97k$129kDays on Lot
New
Used
Negotiable

Days on Market

How long vehicles have been listed. Older stock means more room to negotiate.

Fresh stock
Normal
Aging
Negotiate

Transparency Score Breakdown

Fee Transparency (30%)
100
Add-on Behavior (30%)
29
Price Accuracy (30%)
78
Data Quality (10%)
100
  • Doc fee ($85) is at or below FL average ($993)
  • Average dealer add-ons of $2,848 when present
  • Fees average 5.7% above listing (~$1,995 on a $35k vehicle) — typical

Doc Fee Comparison

This dealer$85
FL avg$993
National avg$400

Recent Quotes

Verified out-the-door prices from real transactions

5 vehicle transactions7 individual quotes

2024 Ford Maverick

New2 quotes
$40,091
$1,000doc fee$1,397add-onsSaved $636
View 2 Quotes →

2023 Ford Mustang Mach-E

Premium 4dr 4x2Used
$35,480
$85doc fee$2,880add-ons
View Quote →

2025 Ford MAVERICK XL FWD

New
$33,000
$85doc feeNo add-ons

2025 Ford F-150

Raptor 4x4 SuperCrew Cab 5.5 ft. boW1RNew2 quotes
$115,815
$85doc fee$3,475add-ons
View 2 Quotes →

2021 Jeep Gladiator

SportUsed
$34,138
$85doc fee$3,865add-ons
View Quote →

Most Common Add-ons

1
lojackavg $995
3 quotes
2
3m protection packageavg $495
3 quotes
3
dashcam protectavg $795
3 quotes
4
resistall windshieldavg $595
3 quotes
5
cat engravingavg $595
3 quotes
6
nsd etchavg $599
2 quotes
7
spireon lojackavg $599
2 quotes
8
nsd appearance protectionavg $499
2 quotes
9
1yr resistallavg $1,297
1 quote
10
recoveravg $995
1 quote

Frequently Asked Questions

What is Sunrise Ford's doc fee?

Sunrise Ford charges a typical documentation fee of $85. The FL average is $499. This is based on 7 verified OTD quotes in our database.

Does Sunrise Ford add mandatory add-ons?

Sunrise Ford adds an average of $2,441 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Sunrise Ford a good dealer?

Sunrise Ford has a transparency score of 71.9/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 7 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

At a Glance

Doc fee ($85) is at or below average
High add-ons averaging $2,441
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Tips for Sunrise Ford

  • This dealer often adds $2,441 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
  • Doc fee ($85) is at or below national average. One less thing to negotiate.
  • Dealer markup is only +6% above listing (excluding taxes). This dealer keeps their fees minimal.
How are scores calculated? →

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.