Transparency Verdict
Sunrise Ford earns a C.
Negotiate. Hard.
Average transparency — expect pushback on fees and add-ons. Shoppers who hold the line here consistently save money.
Moderate confidence — based on 14 verified out-the-door quotes and 3 tracked negotiations · Fort Pierce, FL
Collected Sep 20, 2025 – Aug 31, 2026 · Updated Sep 5, 2026
The full story
Why Sunrise Ford earned this grade
Between September 2025 and August 2026, CarEdge negotiated or logged 14 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsDoc fee is in line with the market
At $1,000, their doc fee is within $87 of the FL average of $913. Not exceptional, but nothing to fight over.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
Shoppers who negotiated saved real money
Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $1,060 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
1 thingAdd-ons are baked into almost every deal
93% of quotes include add-ons the buyer couldn't remove, averaging $2,067. This is their business model — inflate the OTD, then hope you don't line-item it.
TipDemand an itemized quote before signing anything, and ask them to justify every "required" charge in writing.
14 verified OTD quotes from Sunrise Ford
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
7 vehicle transactions — 14 individual quotes
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Most Common Add-ons
At a Glance
Tips for Sunrise Ford
- This dealer often adds $1,919 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
- Dealer markup is about 1% below listing (excluding taxes). This dealer keeps fees very low.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 583 vehicles →$40,444
Median Price
63
Median Days Listed
48
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Fort Pierce have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Sunrise Ford charge?
Based on 14 verified out-the-door quotes collected by CarEdge, Sunrise Ford charges a $1,000 documentation fee and averages $1,919 in dealer add-ons when present. Sunrise Ford earns Transparency Grade C (75/100).
What is Sunrise Ford's doc fee?
Sunrise Ford charges a typical documentation fee of $1,000. The FL average is $913. This is based on 14 verified OTD quotes in our database.
Does Sunrise Ford add mandatory add-ons?
Sunrise Ford adds an average of $1,919 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Sunrise Ford a good dealer?
Sunrise Ford has a transparency score of 75/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 14 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
Explore Ford and Florida dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Sunrise Ford in Fort Pierce, FL, that has meant 14 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to C.
Doc Fee Comparison
Pulled 14 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Don't face this dealer alone
Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.
Let CarEdge negotiate*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.