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Sunrise Ford of North Hollywood earns a C.
Expect pushback on fees and add-ons. Shoppers who hold the line here save money.
- $85
- Doc fee
- 80%
- Dealer add-ons
At the CA avg
On 4 of 5 recent quotes
Developing confidenceLos Angeles, CAUpdated How we score dealers
The full story
Why Sunrise Ford of North Hollywood earned this grade
Between September 2025 and January 2026, CarEdge negotiated or logged 5 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingDoc fee is in line with the market
At $85, their doc fee sits at or just under the CA average. Not exceptional, but nothing to fight over.
! Where to push back
2 thingsQuoted add-ons show up on most deals
80% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $2,244. Plan on seeing them on your quote.
TipAsk for an itemized quote before signing, and ask the dealer to confirm in writing which add-ons, if any, are required.
The listing isn't quite the price
Quoted prices run about 3.9% above the advertised listing. On a $35,000 vehicle that's roughly $1,365 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
5 verified OTD quotes from Sunrise Ford of North Hollywood
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
4 vehicle transactions — 5 individual quotes
Most Common Add-ons
At a Glance
Tips for Sunrise Ford of North Hollywood
- 4 of 5 quotes included $11,219 in add-ons (Theft Protection, Dashcam, Paint Protection), not marked optional.
- Doc fee ($85) is at or below CA average. One less thing to negotiate.
- Dealer markup is only +4% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 446 vehicles →$46,624
Median Price
56
Median Days Listed
41
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Los Angeles have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Sunrise Ford of North Hollywood charge?
Based on 5 verified out-the-door quotes collected by CarEdge, Sunrise Ford of North Hollywood charges a $85 documentation fee and averages $2,244 in dealer add-ons when present. Sunrise Ford of North Hollywood earns Transparency Grade C (77/100).
What is the doc fee at Sunrise Ford of North Hollywood?
Sunrise Ford of North Hollywood charges a typical documentation fee of $85. The CA average is $85. This is based on 5 verified OTD quotes in our database.
Does Sunrise Ford of North Hollywood add dealer add-ons?
Sunrise Ford of North Hollywood adds an average of $2,244 in dealer add-ons when present. Dealer add-ons appeared on 4 of 5 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Sunrise Ford of North Hollywood a good dealership?
Sunrise Ford of North Hollywood has a transparency score of 77/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 5 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
What do reviews say about Sunrise Ford of North Hollywood?
CarEdge reviews Sunrise Ford of North Hollywood on 5 verified out-the-door quotes, not star ratings. It earns transparency grade C (77/100), with a typical doc fee of $85 versus a CA average of $85. Dealer add-ons appeared on 4 of 5 recent quotes.
Is Sunrise Ford of North Hollywood a transparent Ford dealer in Los Angeles?
Sunrise Ford of North Hollywood is about average. Sunrise Ford of North Hollywood holds CarEdge Transparency Grade C (77/100), based on 5 verified out-the-door quotes. Compare its quotes with other Ford dealers nearby before you buy.
How does Sunrise Ford of North Hollywood compare to other Ford dealers?
You can compare Sunrise Ford of North Hollywood's transparency score, doc fees, and add-on behavior against other Ford dealers using our comparison tool or by browsing Ford dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Ford Dealerships in Los Angeles, Best Ford Dealerships in Oxnard-Ventura, Best Ford Dealerships in California and Best Ford Dealerships in the US rank Ford dealers on the same data.
Explore Ford and California dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Sunrise Ford of North Hollywood in Los Angeles, CA, that has meant 5 verified OTD quotes across 1 negotiated deal logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to C.
Doc Fee Comparison
Pulled 5 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Don't face this dealer alone
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