Transparency Verdict
Suntrup Ford Kirkwood earns a C.
Negotiate. Hard.
Average transparency — expect pushback on fees and add-ons. Shoppers who hold the line here consistently save money.
Developing confidence — based on 8 verified out-the-door quotes and 1 tracked negotiation · Kirkwood, MO
Collected Nov 8, 2025 – Nov 18, 2025 · Updated Jul 18, 2026
The full story
Why Suntrup Ford Kirkwood earned this grade
Between November 2025 and November 2025, CarEdge negotiated or logged 8 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingThe price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
! Where to push back
2 thingsDoc fee is slightly padded
$604 is $82 above the MO average of $522. Not outrageous, but worth questioning.
TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.
Add-ons are baked into almost every deal
100% of quotes include dealer add-ons, averaging $1,647. This is their business model — inflate the OTD, then hope you don't line-item it.
TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.
8 verified OTD quotes from Suntrup Ford Kirkwood
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
1 vehicle transaction — 8 individual quotes
2025 Ford F-150
Most Common Add-ons
At a Glance
Tips for Suntrup Ford Kirkwood
- This dealer often adds $1,647 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
- Doc fee ($604) is slightly above average. Worth asking for a reduction.
- Dealer markup is about 4% below listing (excluding taxes). This dealer keeps fees very low.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 196 vehicles →$39,868
Median Price
48
Median Days Listed
23
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Kirkwood have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Suntrup Ford Kirkwood charge?
Based on 8 verified out-the-door quotes collected by CarEdge, Suntrup Ford Kirkwood charges a $604 documentation fee and averages $1,647 in dealer add-ons when present. Suntrup Ford Kirkwood earns Transparency Grade C (73.5/100).
What is Suntrup Ford Kirkwood's doc fee?
Suntrup Ford Kirkwood charges a typical documentation fee of $604. The MO average is $522. This is based on 8 verified OTD quotes in our database.
Does Suntrup Ford Kirkwood add mandatory add-ons?
Suntrup Ford Kirkwood adds an average of $1,647 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Suntrup Ford Kirkwood a good dealer?
Suntrup Ford Kirkwood has a transparency score of 73.5/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 8 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.
Explore Ford and Missouri dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Suntrup Ford Kirkwood in Kirkwood, MO, that has meant 8 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to C.
Doc Fee Comparison
Pulled 8 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Bring real numbers to this dealership
CarEdge Pro unlocks real dealer invoice data, target discounts, and out-the-door estimates — so you can push back on fees and add-ons with the actual numbers.
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