B
80–89 · Above average

Transparency Verdict

Towne Hyundai earns a B.

Mostly honest. Stay alert.

Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.

Developing confidence — based on 5 verified out-the-door quotes · Denville, NJ
Collected Nov 21, 2025Apr 24, 2026 · Updated Apr 27, 2026

Location

Denville, NJ

4 rated dealers within 30 miles · Open full map →

The full story

Why Towne Hyundai earned this grade

Between November 2025 and April 2026, CarEdge negotiated or logged 5 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

2 things

Doc fee is genuinely reasonable

$595 is $118 below the NJ average of $713. That's money you keep — most dealers in their market charge more.

Advertised pricing is largely honest

On average, the quoted price is only 0.7% above the listing — small enough to be fees, not markup games.

! Where to push back

1 thing

Add-ons show up on most deals

60% of quotes include dealer add-ons, averaging $416. Expect them to try to include something — paint protection, nitrogen-filled tires, VIN etching.

TipNearly all aftermarket add-ons are optional and removable. Say "please take those off the quote" and watch the OTD drop.

5 verified OTD quotes from Towne Hyundai

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

3 vehicle transactions5 individual quotes

2026 Hyundai Palisade Hybrid

CalligraphyNew
$65,819
$695doc feeNo add-ons
View Quote →

2026 Hyundai Tucson

SEL PremiumNew
$39,762
$595doc feeNo add-ons
View Quote →

2026 Hyundai TUCSON HYBRID

SEL CONVENIENCENew3 quotes
$39,578
$595doc fee$199add-ons
View 3 Quotes →

Most Common Add-ons

1
vin etchavg $199
2 quotes
2
cargo accessoriesavg $95
2 quotes
3
floor matsavg $240
1 quote
4
all season fitted linersavg $280
1 quote
5
guardavg $140
1 quote

At a Glance

Doc fee ($595) is at or below average
Minimal dealer markup above listing price

Tips for Towne Hyundai

  • Doc fee ($595) is slightly above average. Worth asking for a reduction.
  • Minor add-ons (~$250) may appear. Ask what's included and if they can be removed.
  • Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What is Towne Hyundai's doc fee?

Towne Hyundai charges a typical documentation fee of $595. The NJ average is $630. This is based on 5 verified OTD quotes in our database.

Does Towne Hyundai add mandatory add-ons?

Towne Hyundai adds an average of $250 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Towne Hyundai a good dealer?

Towne Hyundai has a transparency score of 87.2/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 5 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Towne Hyundai in Denville, NJ, that has meant 5 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
100
Add-on Behavior (30%)
64
Price Accuracy (30%)
100
Data Quality (10%)
80

Doc Fee Comparison

This dealer$595
NJ avg$713
National avg$400

Pulled 5 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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