Best Car Dealers in Wisconsin
As of September 2026, CarEdge grades 471 of 1270 Wisconsin car dealers from 1,222 verified out-the-door quotes. Wisconsin's average doc fee is $409.
305 of 471 rated Wisconsin dealers earn an A · 104 earn a D or F
Data updated Sep 25, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
82/100 average transparency score
32nd highest doc fees in the U.S.
Based on 471 dealers with verified quotes.
Transparency Leaderboard
View all 1270 dealers →Acura Of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBergstrom Subaru Of Oshkosh
Oshkosh, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WI
$59 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesKolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota Of Ashland
Ashland, WIAshland, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
Napleton Chevrolet Buick GMC
Beaver Dam, WIBeaver Dam, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Keyes Chevrolet
Menomonie, WI · 1 verified quoteLimited data
Kudick Chevrolet
Mauston, WI · 1 verified quoteLimited data
Leadcar Toyota La Crosse
La Crosse, WI · 1 verified quoteLimited data
Lupient Ford
Baldwin, WI · 1 verified quoteLimited data
Lx Auto Solution Llc
Green Bay, WI · 1 verified quoteLimited data
Maritime Ford
Manitowoc, WI · 1 verified quoteLimited data
Markquart Chevrolet
Chippewa Falls, WI · 1 verified quoteLimited data
Markquart, Inc.
Chippewa Falls, WI · 1 verified quoteLimited data
Mark Toyota
Plover, WI · 1 verified quoteLimited data
Marquardt, Inc.
Chippewa Falls, WI · 1 verified quoteLimited data
Marthaler Chevrolet Of Minocqua
Minocqua, WI · 1 verified quoteLimited data
Medford Motors, Inc.
Medford, WI · 1 verified quoteLimited data
Menke GMC
Schofield, WI · 1 verified quoteLimited data
Meyer Motors
Plymouth, WI · 1 verified quoteLimited data
Middleton Ford
Middleton, WI · 1 verified quoteLimited data
Miller Ford
Burlington, WI · 1 verified quoteLimited data
Miller Motor Sales Group
Burlington, WI · 1 verified quoteLimited data
Minocqua Chevrolet
WI · 1 verified quoteLimited data
Mint Julep Motors
Delavan, WI · 1 verified quoteLimited data
Morrie's Sparta Ford
Sparta, WI · 1 verified quoteLimited data
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of September 2026, the average documentation fee at 381 rated Wisconsin dealers is $409, based on 1,222 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura Of Brookfield, Bergstrom Subaru Of Oshkosh, International Autos Group lead the Wisconsin transparency rankings. 305 of 471 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $409. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 76% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.