Best Car Dealers in Wisconsin
As of November 2026, CarEdge grades 474 of 1,147 Wisconsin car dealers from 1,332 quotes from the past year. The median Wisconsin dealer charges $497 in total dealer fees.
397 of 474 rated Wisconsin dealers earn an A · 6 earn a D or F
Data updated Nov 11, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: A
95/100 average transparency score
25th lowest median dealer fees in the U.S.
Based on 474 dealers with quotes from the past year.
Transparency Leaderboard
View all 1,147 dealers →Heiser Toyota
Milwaukee, WI
$18 below the Wisconsin median
No quoted add-ons · 15 quotes, past year
See the quotesRock County Honda
Janesville, WI
$148 below the Wisconsin median
Quoted add-ons on 7% · 14 quotes, past year
See the quotesKearns Motor Car
Johnson Creek, WI
$8 below the Wisconsin median
No quoted add-ons · 10 quotes, past year
See the quotesJohn Amato Hyundai
Menomonee Falls, WIMenomonee Falls, WI
Metro Ford of Madison
Madison, WIMadison, WI
Acura of Brookfield
Brookfield, WIBrookfield, WI
Bell Ford
Arlington, WIArlington, WI
Wilde Subaru
Waukesha, WIWaukesha, WI
Wilde Toyota
West Allis, WIWest Allis, WI
Griffin Ford Fort Atkinson
Fort Atkinson, WIFort Atkinson, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Lake City Auto LLC
Sun Prairie, WI · 1 quote, past yearLimited data
Lot of Deals, LLC
Oconto Falls, WI · 1 quote, past yearLimited data
Lupient Ford
Baldwin, WI · 1 quote, past yearLimited data
Menke GMC
Schofield, WI · 1 quote, past yearLimited data
Olby Automotive Sales
Frederic, WI · 1 quote, past yearLimited data
Page Auto Inc
Green Bay, WI · 1 quote, past yearLimited data
Rapids Ford
Wisconsin Rapids, WI · 1 quote, past yearLimited data
Rhinelander Gm
Rhinelander, WI · 1 quote, past yearLimited data
Runde Buick GMC of Platteville
Platteville, WI · 1 quote, past yearLimited data
Stark On the Beltline
Marshall, WI · 1 quote, past yearLimited data
Union Auto Sales
Evansville, WI · 1 quote, past yearLimited data
United Motors LLC
Saint Francis, WI · 1 quote, past yearLimited data
Wenninger Auto Repair, Inc.
Wautoma, WI · 1 quote, past yearLimited data
Zimbrick Automotive
Madison, WI · 1 quote, past yearLimited data
Drive Town Motors
Cameron, WI · 2 quotes, past yearLimited data
Gandrud Chevrolet
Green Bay, WI · 2 quotes, past yearLimited data
Homan Chrysler Dodge Jeep RAM of Ripon
Ripon, WI · 2 quotes, past yearLimited data
Kocourek Subaru
Wausau, WI · 2 quotes, past yearLimited data
Wilde Honda
Waukesha, WI · 2 quotes, past yearLimited data
Carsplaza Superstore
Kenosha, WI · 1 quote, past yearLimited data
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What are median dealer fees in Wisconsin?
As of November 2026, the median Wisconsin dealer charges $497 in total dealer fees, the doc fee plus every other fee the dealer adds, based on quotes from the past year. CarEdge grades Fee Transparency against this median. Wisconsin sets no legal cap on the doc fee itself.
Who are the best car dealers in Wisconsin?
Heiser Toyota, Rock County Honda and Kearns Motor Car lead the Wisconsin transparency rankings. 397 of 474 rated Wisconsin dealers earned an A for fair dealer fees, few quoted add-ons and website prices that match the quote.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door quotes from the past year, with the newest counting most: fee transparency (30%, total dealer fees compared with the Wisconsin median), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Median dealer fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the dealer fees: The median Wisconsin dealer charges $497 in total dealer fees. If a dealer charges significantly more, ask which fees they will drop.
- Good news on add-ons: 82% of Wisconsin quotes from the past year have no quoted add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair dealer fees, few quoted add-ons and website prices that match the quote.