Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 255 of 1236 Wisconsin car dealers from 843 verified out-the-door quotes. Wisconsin's average doc fee is $410.
172 of 255 rated Wisconsin dealers earn an A · 29 earn a D or F
Data updated Jul 11, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
31st highest doc fees in the U.S.
Based on 255 dealers with verified quotes.
Transparency Leaderboard
View all 1236 dealers →Marthaler Toyota Of Ashland
Ashland, WI
$111 below the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesPischke Motors
La Crosse, WI
$161 below the Wisconsin average
No mandatory add-ons · 11 verified quotes
See the quotesMiller Motor Sales
Burlington, WI
No mandatory add-ons · 3 verified quotes
See the quotesWheelers Chevrolet GMC Of Marshfield
Marshfield, WIMarshfield, WI
Prestige Kia
Eau Claire, WIEau Claire, WI
International Autos Group
Menomonee Falls, WIMenomonee Falls, WI
Bergstrom Subaru Of Oshkosh
Oshkosh, WIOshkosh, WI
Napleton Chevrolet Buick GMC
Beaver Dam, WIBeaver Dam, WI
Zeigler Subaru Of Kenosha
Kenosha, WIKenosha, WI
Toycen Ford Chippewa Falls
Chippewa Falls, WIChippewa Falls, WI
Look up any dealer’s transparency grade
Search 13,000+ dealers by name, brand, city, or zip.
More Dealers in Wisconsin
Symdon Auto Of Monticello/new Glarus
New Glarus, WI
Symdon Chevrolet Of Monticello
Monticello, WI
Symdon Chevrolet Of Mt Horeb
Mount Horeb, WI
Symdon Ford Of Monticello
Monticello, WI
Tanner & Son Llc
Genoa City, WI
Tc Autoworks Llc
Richland Center, WI
Tenpin Motors Llc
Fort Atkinson, WI
The Auto Shop Ltd
Appleton, WI
The Autohaus Llc
Tomahawk, WI
The Car Store
Delavan, WI
The Motor Company
Marinette, WI
Throttlestop
Elkhart Lake, WI
Thunder Truck & Auto Sales
Sheboygan, WI
Tim Witt Chevrolet
Crivitz, WI
Tim's Alignment & Auto Svc
Fond du Lac, WI
Timber Ford Of Hayward
Hayward, WI
Titletown Auto Sales Llc
Green Bay, WI
Tj's Auto
Wisconsin Rapids, WI
Tj's Repairables
Wisconsin Rapids, WI
Tml Auto Llc
Appleton, WI
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 204 rated Wisconsin dealers is $410, based on 843 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Marthaler Toyota Of Ashland, Pischke Motors, Miller Motor Sales lead the Wisconsin transparency rankings. 172 of 255 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $410. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 69% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.