Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 255 of 1232 Wisconsin car dealers from 844 verified out-the-door quotes. Wisconsin's average doc fee is $410.
172 of 255 rated Wisconsin dealers earn an A · 29 earn a D or F
Data updated Jul 12, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
31st highest doc fees in the U.S.
Based on 255 dealers with verified quotes.
Transparency Leaderboard
View all 1232 dealers →Pischke Motors
La Crosse, WI
$161 below the Wisconsin average
No mandatory add-ons · 11 verified quotes
See the quotesLenz Auto
Fond du Lac, WI
No mandatory add-ons · 3 verified quotes
See the quotesBergstrom Subaru Of Oshkosh
Oshkosh, WI
No mandatory add-ons · 4 verified quotes
See the quotesMiller Motor Sales
Burlington, WIBurlington, WI
Prestige Kia
Eau Claire, WIEau Claire, WI
Wheelers Chevrolet GMC Of Marshfield
Marshfield, WIMarshfield, WI
International Autos Group
Menomonee Falls, WIMenomonee Falls, WI
Toycen Ford Chippewa Falls
Chippewa Falls, WIChippewa Falls, WI
Napleton Chevrolet Buick GMC
Beaver Dam, WIBeaver Dam, WI
Symdon Chevrolet
Evansville, WIEvansville, WI
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More Dealers in Wisconsin
Von Holzen Chevrolet
Ashland, WI
Von Holzen GMC Inc.
Ashland, WI
Warga Auto And Truck Center
Phillips, WI
Waukeshas Best Used Cars
Waukesha, WI
Weigman's Auto Sales
Milwaukee, WI
Wenninger Auto Repair, Inc.
Wautoma, WI
Wenninger Auto Sales Llc
Iron Ridge, WI
West College Auto Sales
Menasha, WI
West Side GMC
Berlin, WI
West Side Service
Auburndale, WI
Wheel Way Auto Supercenter
Fifield, WI
Wheelers Chevrolet GMC Of Wisconsin Rapids
Wisconsin Rapids, WI
Wheelers Chevrolet Of Coloma
Coloma, WI
Wheelers Chevrolet Of Medford
Medford, WI
Wheelers GMC Of Marshfield
Marshfield, WI
Wheelers GMC Of Wisconsin Rapids
Wisconsin Rapids, WI
Wheelers Sales And Service
Abbotsford, WI
Wheels Deals Inc
Madison, WI
Wilde Chrysler Dodge Jeep RAM
Waukesha, WI
Williams Auto Sales
Green Bay, WI
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 204 rated Wisconsin dealers is $410, based on 844 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Pischke Motors, Lenz Auto, Bergstrom Subaru Of Oshkosh lead the Wisconsin transparency rankings. 172 of 255 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $410. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 69% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.