Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 256 of 1232 Wisconsin car dealers from 844 verified out-the-door quotes. Wisconsin's average doc fee is $410.
172 of 256 rated Wisconsin dealers earn an A · 30 earn a D or F
Data updated Jul 13, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
31st highest doc fees in the U.S.
Based on 256 dealers with verified quotes.
Transparency Leaderboard
View all 1232 dealers →Symdon Chevrolet
Evansville, WI
$160 below the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesNapleton Chevrolet Buick GMC
Beaver Dam, WI
No mandatory add-ons · 3 verified quotes
See the quotesKearns
Johnson Creek, WI
No mandatory add-ons · 3 verified quotes
See the quotesMarthaler Toyota Of Ashland
Ashland, WIAshland, WI
Markquart, Inc.
Chippewa Falls, WIChippewa Falls, WI
Miller Motor Sales
Burlington, WIBurlington, WI
Prestige Kia
Eau Claire, WIEau Claire, WI
Wheelers Chevrolet GMC Of Marshfield
Marshfield, WIMarshfield, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
Toycen Ford Chippewa Falls
Chippewa Falls, WIChippewa Falls, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Williams Auto Sales Llc
Green Bay, WI
Williams Automotive And Imports Llc
Neenah, WI
Wisconsin Family Autos Llc
Manitowoc, WI
Wisneski Auto Sales, Inc.
Ashwaubenon, WI
Witt Auto
Crivitz, WI
Witt Auto Sales Inc
Crivitz, WI
Witt Family Ford
Pulaski, WI
Wyocena Auto Llc
Pardeeville, WI
Wyss Auto
Oak Creek, WI
Xtreme Motors Llc
Milwaukee, WI
Yachs Auto Sales And Service
Ringle, WI
Young's Auto Sales Llc
Fort Atkinson, WI
Zen Motor Sales
South Milwaukee, WI
Zimbrick Acura
Middleton, WI
Zimbrick Automotive
Madison, WI
Zimbrick Buick GMC West
Madison, WI
Zimbrick Eastside
Madison, WI
Zimbrick Infiniti Of Madison
Madison, WI
Zimbrick Mercedes-Benz
Madison, WI
Zimbrick Nissan
Madison, WI
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 204 rated Wisconsin dealers is $410, based on 844 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Symdon Chevrolet, Napleton Chevrolet Buick GMC, Kearns lead the Wisconsin transparency rankings. 172 of 256 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $410. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 70% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.