Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 256 of 1235 Wisconsin car dealers from 844 verified out-the-door quotes. Wisconsin's average doc fee is $410.
172 of 256 rated Wisconsin dealers earn an A · 30 earn a D or F
Data updated Jul 13, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
31st highest doc fees in the U.S.
Based on 256 dealers with verified quotes.
Transparency Leaderboard
View all 1235 dealers →Toycen Ford Chippewa Falls
Chippewa Falls, WI
$111 below the Wisconsin average
No mandatory add-ons · 5 verified quotes
See the quotesPischke Motors
La Crosse, WI
$161 below the Wisconsin average
No mandatory add-ons · 11 verified quotes
See the quotesBergstrom Subaru Of Oshkosh
Oshkosh, WI
No mandatory add-ons · 4 verified quotes
See the quotesSymdon Chevrolet
Evansville, WIEvansville, WI
Marthaler Toyota Of Ashland
Ashland, WIAshland, WI
Miller Motor Sales
Burlington, WIBurlington, WI
Prestige Kia
Eau Claire, WIEau Claire, WI
Wheelers Chevrolet GMC Of Marshfield
Marshfield, WIMarshfield, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Zeigler Subaru Of Kenosha
Kenosha, WIKenosha, WI
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Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 204 rated Wisconsin dealers is $410, based on 844 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Toycen Ford Chippewa Falls, Pischke Motors, Bergstrom Subaru Of Oshkosh lead the Wisconsin transparency rankings. 172 of 256 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $410. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 70% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.