Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 255 of 1232 Wisconsin car dealers from 844 verified out-the-door quotes. Wisconsin's average doc fee is $410.
172 of 255 rated Wisconsin dealers earn an A · 29 earn a D or F
Data updated Jul 12, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
31st highest doc fees in the U.S.
Based on 255 dealers with verified quotes.
Transparency Leaderboard
View all 1232 dealers →Napleton Chevrolet Buick GMC
Beaver Dam, WI
No mandatory add-ons · 3 verified quotes
See the quotesInternational Autos Group
Menomonee Falls, WI
$60 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesPrestige Kia
Eau Claire, WI
No mandatory add-ons · 3 verified quotes
See the quotesLenz Auto
Fond du Lac, WIFond du Lac, WI
Miller Motor Sales
Burlington, WIBurlington, WI
Toycen Ford Chippewa Falls
Chippewa Falls, WIChippewa Falls, WI
Symdon Chevrolet
Evansville, WIEvansville, WI
Zeigler Subaru Of Kenosha
Kenosha, WIKenosha, WI
Wheelers Chevrolet GMC Of Marshfield
Marshfield, WIMarshfield, WI
Marthaler Toyota Of Ashland
Ashland, WIAshland, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Uptown Motors
Milwaukee, WI
Used Car Factory
Janesville, WI
V&h Automotive CDJR
Marshfield, WI
V&h Automotive Ford
Marshfield, WI
Van Horn Automotive Group
Plymouth, WI
Van Horn Chevrolet Of Plymouth
Plymouth, WI
Van Horn Chrysler Dodge Jeep RAM Fiat Of Plymouth
Plymouth, WI
Van Horn Chrysler Dodge Jeep RAM Of Manitowoc
Manitowoc, WI
Van Horn Latino Of Milwaukee
Milwaukee, WI
Van Horn Nissan Of Stevens Point
Stevens Point, WI
Van Horn Vw Of Sheboygan
Sheboygan, WI
Vande Hey Brantmeier Automotive Group
Chilton, WI
Vande Hey Brantmeier Chrysler Dodge Jeep RAM
Chilton, WI
Vca Auto Sales
Milwaukee, WI
Vega S Wheels
Kenosha, WI
Village Auto Inc.
Green Bay, WI
Virtue Motors
Darlington, WI
Vista Motorwerks
Oak Creek, WI
Vogel Chevrolet
Kiel, WI
Volkswagen Of Eau Claire
Eau Claire, WI
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 204 rated Wisconsin dealers is $410, based on 844 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Napleton Chevrolet Buick GMC, International Autos Group, Prestige Kia lead the Wisconsin transparency rankings. 172 of 255 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $410. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 69% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.