Best Car Dealers in Wisconsin
As of July 2026, CarEdge grades 255 of 1236 Wisconsin car dealers from 844 verified out-the-door quotes. Wisconsin's average doc fee is $410.
172 of 255 rated Wisconsin dealers earn an A · 29 earn a D or F
Data updated Jul 12, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
84/100 average transparency score
31st highest doc fees in the U.S.
Based on 255 dealers with verified quotes.
Transparency Leaderboard
View all 1236 dealers →Markquart, Inc.
Chippewa Falls, WI
$40 below the Wisconsin average
No mandatory add-ons · 3 verified quotes
See the quotesZeigler Subaru Of Kenosha
Kenosha, WI
No mandatory add-ons · 6 verified quotes
See the quotesMiller Motor Sales
Burlington, WI
No mandatory add-ons · 3 verified quotes
See the quotesPrestige Kia
Eau Claire, WIEau Claire, WI
Toycen Ford Chippewa Falls
Chippewa Falls, WIChippewa Falls, WI
Bergstrom Subaru Of Oshkosh
Oshkosh, WIOshkosh, WI
International Autos Group
Menomonee Falls, WIMenomonee Falls, WI
Wheelers Chevrolet GMC Of Marshfield
Marshfield, WIMarshfield, WI
Symdon Chevrolet
Evansville, WIEvansville, WI
Marthaler Toyota Of Ashland
Ashland, WIAshland, WI
Look up any dealer’s transparency grade
Search 13,000+ dealers by name, brand, city, or zip.
More Dealers in Wisconsin
Tom Peck Ford
Clinton, WI
Tom's Sales And Service, Inc.
Cornell, WI
Town Motors Waukesha
Waukesha, WI
Toybox Rides Inc.
Black River Falls, WI
Toycen Ford Inc.
Chippewa Falls, WI
Toyota Of Brookfield
Brookfield, WI
Traxside Motors Llc
Wisconsin Rapids, WI
Trecek Automotive Of Portage Inc.
Portage, WI
Trecek Buick GMC
Portage, WI
Trucksfor25k
Plymouth, WI
Trust N Ride
Madison, WI
Turn Key Auto
Oshkosh, WI
Turn Key Autoz Llc
Antigo, WI
Ultimate Rides
Appleton, WI
Ultimate Rides
Fond du Lac, WI
Umansky Chevrolet
Glendale, WI
Umansky Motor Cars
Glendale, WI
Union Auto Sales
Evansville, WI
United Motors Llc
Saint Francis, WI
Uno's Auto Sales
Milwaukee, WI
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of July 2026, the average documentation fee at 204 rated Wisconsin dealers is $410, based on 844 verified out-the-door quotes collected by CarEdge.
Who are the best car dealers in Wisconsin?
Markquart, Inc., Zeigler Subaru Of Kenosha, Miller Motor Sales lead the Wisconsin transparency rankings. 172 of 255 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $410. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 69% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.