Best Car Dealers in Wisconsin
As of November 2026, CarEdge grades 474 of 1,146 Wisconsin car dealers from 1,332 quotes from the past year. The median Wisconsin dealer charges $497 in total dealer fees.
397 of 474 rated Wisconsin dealers earn an A · 6 earn a D or F
Data updated Nov 11, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: A
95/100 average transparency score
25th lowest median dealer fees in the U.S.
Based on 474 dealers with quotes from the past year.
Transparency Leaderboard
View all 1,146 dealers →Heiser Toyota
Milwaukee, WI
$18 below the Wisconsin median
No quoted add-ons · 15 quotes, past year
See the quotesRock County Honda
Janesville, WI
$148 below the Wisconsin median
Quoted add-ons on 7% · 14 quotes, past year
See the quotesKearns Motor Car
Johnson Creek, WI
$8 below the Wisconsin median
No quoted add-ons · 10 quotes, past year
See the quotesJohn Amato Hyundai
Menomonee Falls, WIMenomonee Falls, WI
Metro Ford of Madison
Madison, WIMadison, WI
Acura of Brookfield
Brookfield, WIBrookfield, WI
Bell Ford
Arlington, WIArlington, WI
Wilde Subaru
Waukesha, WIWaukesha, WI
Wilde Toyota
West Allis, WIWest Allis, WI
Griffin Ford Fort Atkinson
Fort Atkinson, WIFort Atkinson, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Ketterhagen Motor Sales Inc
Whitewater, WI · 2 quotes, past yearLimited data
Mark Toyota
Plover, WI · 2 quotes, past yearLimited data
Mike Juneau's Brookfield Buick GMC
Brookfield, WI · 2 quotes, past yearLimited data
Morrie's West Bend Honda
West Bend, WI · 2 quotes, past yearLimited data
Parsons of Eagle River
Eagle River, WI · 2 quotes, past yearLimited data
Rhinelander Toyota
Rhinelander, WI · 2 quotes, past yearLimited data
Sheboygan Cadillac
Sheboygan, WI · 2 quotes, past yearLimited data
Toyota of Brookfield
Brookfield, WI · 2 quotes, past yearLimited data
Van Horn Hyundai of Sheboygan
Sheboygan, WI · 2 quotes, past yearLimited data
Zimbrick Hyundai Eastside
Madison, WI · 2 quotes, past yearLimited data
Zimbrick Volkswagen
Middleton, WI · 2 quotes, past yearLimited data
A-F Motors
Adams, WI · 1 quote, past yearLimited data
Abby Ford Inc
Abbotsford, WI · 1 quote, past yearLimited data
Algoma Motors, Inc
Algoma, WI · 1 quote, past yearLimited data
Audi Appleton
Appleton, WI · 1 quote, past yearLimited data
Auto Hunter
Webster, WI · 1 quote, past yearLimited data
Auto Spot
Racine, WI · 1 quote, past yearLimited data
Avenue Auto
Oshkosh, WI · 1 quote, past yearLimited data
Bennett's Auto Inc. Sales & Service
Neenah, WI · 1 quote, past yearLimited data
Bergstrom Lincoln of Neenah
Neenah, WI · 1 quote, past yearLimited data
Dealers by City in Wisconsin
Wisconsin Dealer FAQ
What are median dealer fees in Wisconsin?
As of November 2026, the median Wisconsin dealer charges $497 in total dealer fees, the doc fee plus every other fee the dealer adds, based on quotes from the past year. CarEdge grades Fee Transparency against this median. Wisconsin sets no legal cap on the doc fee itself.
Who are the best car dealers in Wisconsin?
Heiser Toyota, Rock County Honda and Kearns Motor Car lead the Wisconsin transparency rankings. 397 of 474 rated Wisconsin dealers earned an A for fair dealer fees, few quoted add-ons and website prices that match the quote.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door quotes from the past year, with the newest counting most: fee transparency (30%, total dealer fees compared with the Wisconsin median), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Median dealer fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the dealer fees: The median Wisconsin dealer charges $497 in total dealer fees. If a dealer charges significantly more, ask which fees they will drop.
- Good news on add-ons: 82% of Wisconsin quotes from the past year have no quoted add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair dealer fees, few quoted add-ons and website prices that match the quote.