Best Car Dealers in Wisconsin
As of September 2026, CarEdge grades 471 of 1270 Wisconsin car dealers from 1,222 verified out-the-door quotes. Wisconsin's average doc fee is $409.
305 of 471 rated Wisconsin dealers earn an A · 104 earn a D or F
Data updated Sep 25, 2026 · How we score dealers
The Badger State
Wisconsin's dealer grade: B
82/100 average transparency score
32nd highest doc fees in the U.S.
Based on 471 dealers with verified quotes.
Transparency Leaderboard
View all 1270 dealers →Acura Of Brookfield
Brookfield, WI
No mandatory add-ons · 9 verified quotes
See the quotesBergstrom Subaru Of Oshkosh
Oshkosh, WI
No mandatory add-ons · 4 verified quotes
See the quotesInternational Autos Group
West Allis, WI
$59 below the Wisconsin average
No mandatory add-ons · 4 verified quotes
See the quotesKolosso Chrysler Dodge Jeep Ram
Appleton, WIAppleton, WI
Marthaler Toyota Of Ashland
Ashland, WIAshland, WI
Eric Von Schledorn Ford
Random Lake, WIRandom Lake, WI
Fields Volvo Cars Waukesha
Waukesha, WIWaukesha, WI
Kearns
Johnson Creek, WIJohnson Creek, WI
Lenz Auto
Fond du Lac, WIFond du Lac, WI
Napleton Chevrolet Buick GMC
Beaver Dam, WIBeaver Dam, WI
Look up any dealer’s transparency grade
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More Dealers in Wisconsin
Auto Gallery Llc
Burlington, WI · 1 verified quoteLimited data
Auto Haus
Green Bay, WI · 1 verified quoteLimited data
Auto Hunter
Webster, WI · 1 verified quoteLimited data
Auto Spot
Racine, WI · 1 verified quoteLimited data
Bergstrom Buick GMC Of Appleton
Appleton, WI · 1 verified quoteLimited data
Bergstrom Nissan Of Appleton
Appleton, WI · 1 verified quoteLimited data
Bergstrom Subaru Of Green Bay
Green Bay, WI · 1 verified quoteLimited data
Bergstrom Volkswagen Of Oshkosh
Oshkosh, WI · 1 verified quoteLimited data
Bernard's Chrysler Dodge Jeep Ram
New Richmond, WI · 1 verified quoteLimited data
Blake's Auto Sales Llc
Rice Lake, WI · 1 verified quoteLimited data
Blue Line Auto
Muskego, WI · 1 verified quoteLimited data
Brickner's Of Antigo CDJR
Antigo, WI · 1 verified quoteLimited data
Brickner's Of Wausau
Wausau, WI · 1 verified quoteLimited data
Brown Deer Sales
Milwaukee, WI · 1 verified quoteLimited data
Budget Motors Of Wisconsin
Racine, WI · 1 verified quoteLimited data
Burtness Chevrolet Inc.
Orfordville, WI · 1 verified quoteLimited data
Car City Auto Group
Milwaukee, WI · 1 verified quoteLimited data
Car Smart Of Madison
Madison, WI · 1 verified quoteLimited data
Clason Buick GMC
La Crosse, WI · 1 verified quoteLimited data
Clintonville Motors Inc.
Clintonville, WI · 1 verified quoteLimited data
Wisconsin Dealer FAQ
What is the average dealer doc fee in Wisconsin?
As of September 2026, the average documentation fee at 381 rated Wisconsin dealers is $409, based on 1,222 verified out-the-door quotes collected by CarEdge. Wisconsin sets no legal cap on doc fees.
Who are the best car dealers in Wisconsin?
Acura Of Brookfield, Bergstrom Subaru Of Oshkosh, International Autos Group lead the Wisconsin transparency rankings. 305 of 471 rated Wisconsin dealers earned an A grade for fair fees, minimal add-ons, and honest pricing.
How are Wisconsin dealers graded?
Each dealer is scored 0-100 from verified out-the-door price quotes: fee transparency (30%), add-on behavior (30%), price accuracy (30%), and data quality (10%). Grades update as new Wisconsin quotes are verified.
How Wisconsin compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
Tips for Buying a Car in Wisconsin
- Know the doc fee: The average doc fee in Wisconsin is $409. If a dealer charges significantly more, ask them to reduce it or consider other options.
- Good news on add-ons: 76% of dealers in Wisconsin charge no mandatory add-ons.
- Get multiple quotes: Request OTD quotes from at least 3 dealers to compare total prices, not just sticker prices.
- Check transparency scores: Dealers with scores above 80 typically have fair doc fees and minimal add-ons.