Transparency Verdict
Brannon Honda earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Developing confidence — based on 7 verified out-the-door quotes and 2 tracked negotiations · Birmingham, AL
Collected Aug 26, 2025 – May 29, 2026 · Updated Jul 23, 2026
The full story
Why Brannon Honda earned this grade
Between August 2025 and May 2026, CarEdge negotiated or logged 7 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingThe price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
! Where to push back
2 thingsDoc fee is slightly padded
$800 is $54 above the AL average of $746. Not outrageous, but worth questioning.
TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.
Add-ons are baked into almost every deal
71% of quotes include dealer add-ons, averaging $199. This is their business model — inflate the OTD, then hope you don't line-item it.
TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.
7 verified OTD quotes from Brannon Honda
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
3 vehicle transactions — 7 individual quotes
2025 Honda Pilot
Most Common Add-ons
At a Glance
Tips for Brannon Honda
- Doc fee is $400 above national average. Ask if they'll match competitors or reduce it.
- Minor add-ons (~$142) may appear. Ask what's included and if they can be removed.
- Dealer markup is about 5% below listing (excluding taxes). This dealer keeps fees very low.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 138 vehicles →$38,852
Median Price
34
Median Days Listed
12
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Birmingham have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Brannon Honda charge?
Based on 7 verified out-the-door quotes collected by CarEdge, Brannon Honda charges a $800 documentation fee and averages $142 in dealer add-ons when present. Brannon Honda earns Transparency Grade B (85.5/100).
What is Brannon Honda's doc fee?
Brannon Honda charges a typical documentation fee of $800. The AL average is $746. This is based on 7 verified OTD quotes in our database.
Does Brannon Honda add mandatory add-ons?
Brannon Honda adds an average of $142 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Brannon Honda a good dealer?
Brannon Honda has a transparency score of 85.5/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 7 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
Explore Honda and Alabama dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Brannon Honda in Birmingham, AL, that has meant 7 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 7 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Shop this dealer with confidence
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates so you walk in already knowing the right number.
Try CarEdge Pro*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.