Transparency Verdict
Clay Cooley Hyundai Of Rockwall earns a D.
Proceed with caution.
High fees or frequent add-ons are a pattern here. Get every number in writing, line by line, before you give them your deposit.
Moderate confidence — based on 14 verified out-the-door quotes and 3 tracked negotiations · Rockwall, TX
Collected Mar 19, 2026 – Sep 4, 2026 · Updated Sep 25, 2026
The full story
Why Clay Cooley Hyundai Of Rockwall earned this grade
Between March 2026 and September 2026, CarEdge negotiated or logged 14 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsDoc fee is in line with the market
At $225, their doc fee sits at or just under the TX average. Not exceptional, but nothing to fight over.
Shoppers who negotiated saved real money
Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $5,419 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
2 thingsMandatory add-ons show up on most deals
43% of quotes include add-ons presented as non-negotiable. Across all recent quotes, add-ons average $1,816. Expect them to try to include something — paint protection, nitrogen-filled tires, VIN etching.
TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.
The listing isn't quite the price
Quoted prices run about 6.1% above the advertised listing. On a $35,000 vehicle that's roughly $2,135 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
14 verified OTD quotes from Clay Cooley Hyundai Of Rockwall
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
8 vehicle transactions — 14 individual quotes
Most Common Add-ons
At a Glance
Tips for Clay Cooley Hyundai Of Rockwall
- This dealer often adds $1,816 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
- Doc fee ($225) is at or below TX average. One less thing to negotiate.
- Dealer markup is only +6% above listing (excluding taxes). This dealer keeps their fees minimal.
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Frequently Asked Questions
What fees does Clay Cooley Hyundai Of Rockwall charge?
Based on 14 verified out-the-door quotes collected by CarEdge, Clay Cooley Hyundai Of Rockwall charges a $225 documentation fee and averages $1,816 in dealer add-ons when present. Clay Cooley Hyundai Of Rockwall earns Transparency Grade D (69/100).
What is Clay Cooley Hyundai Of Rockwall's doc fee?
Clay Cooley Hyundai Of Rockwall charges a typical documentation fee of $225. The TX average is $241. This is based on 14 verified OTD quotes in our database.
Does Clay Cooley Hyundai Of Rockwall add mandatory add-ons?
Clay Cooley Hyundai Of Rockwall adds an average of $1,816 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Clay Cooley Hyundai Of Rockwall a good dealer?
Clay Cooley Hyundai Of Rockwall has a transparency score of 69/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 14 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.
Explore Hyundai and Texas dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Clay Cooley Hyundai Of Rockwall in Rockwall, TX, that has meant 14 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to D.
Doc Fee Comparison
Pulled 14 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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Let CarEdge negotiate*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.