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B

Clay Cooley Hyundai of Rockwall earns a B.

Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.

$225
Doc fee

$2 below TX avg

50%
Dealer add-ons

On 6 of 12 recent quotes

12
Verified quotes →

Price negotiated down on 2 cars

Moderate confidenceRockwall, TXUpdated How we score dealersPart of Clay Cooley Auto Group

Location

Rockwall, TX

8 rated dealers within 30 miles · Open full map →

The full story

Why Clay Cooley Hyundai of Rockwall earned this grade

Between March 2026 and October 2026, CarEdge negotiated or logged 12 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

3 things

Doc fee is in line with the market

At $225, their doc fee sits at or just under the TX average. Not exceptional, but nothing to fight over.

Quoted add-ons are the exception

Only 25% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $374. Most shoppers here never see one.

Advertised pricing is largely honest

On average, the quoted price is only 0.6% above the listing — small enough to be fees, not markup games.

! Where to push back:Nothing glaring. That's part of why they scored where they did.

12 verified OTD quotes from Clay Cooley Hyundai of Rockwall

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

7 vehicle transactions — 12 individual quotes

2026 Hyundai Santa Fe

LimitedNew
$47,043
$225doc feeNo add-ons
View Quote →

2026 Hyundai IONIQ 9

SELNew
$65,156
—doc fee$1,494mandatory
View Quote →

2026 Hyundai IONIQ 5

SELNew2 quotes
$37,852
$0doc feeNo add-onsSaved $7,338
View 2 Quotes →

2026 Hyundai Palisade Hybrid

CalligraphyNew
$67,914
$0doc fee$1,995mandatory
View Quote →

2024 Ford F-150

XLTUsed
$44,587
$0doc feeNo add-ons
View Quote →

2025 Hyundai TUCSON

Used
$32,872
$225doc feeNo add-ons
View Quote →

2023 Audi Q5

Premium Plus5 quotes
$38,500
$0doc fee—Saved $1,138
View 5 Quotes →

Most Common Add-ons

Optional — ask to remove
protection packageavg $6,978
3 quotes
Quoted Add-ons
theft protectionavg $995
2 quotes
polyplateavg $499
1 quote
accessoriesavg $1,995
1 quote

At a Glance

Doc fee ($225) is at or below average
Minimal dealer markup above listing price

Tips for Clay Cooley Hyundai of Rockwall

  • 3 of 12 quotes included $4,484 in add-ons (Theft Protection, Polyplate, Accessories), not marked optional.
  • Doc fee ($225) is at or below TX average. One less thing to negotiate.
  • Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.

Frequently Asked Questions

What fees does Clay Cooley Hyundai of Rockwall charge?

Based on 12 verified out-the-door quotes collected by CarEdge, Clay Cooley Hyundai of Rockwall charges a $225 documentation fee and averages $374 in dealer add-ons when present. Clay Cooley Hyundai of Rockwall earns Transparency Grade B (87/100).

What is the doc fee at Clay Cooley Hyundai of Rockwall?

Clay Cooley Hyundai of Rockwall charges a typical documentation fee of $225. The TX average is $227. This is based on 12 verified OTD quotes in our database.

Does Clay Cooley Hyundai of Rockwall add dealer add-ons?

Clay Cooley Hyundai of Rockwall adds an average of $374 in dealer add-ons when present. Dealer add-ons appeared on 6 of 12 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Clay Cooley Hyundai of Rockwall a good dealership?

Clay Cooley Hyundai of Rockwall has a transparency score of 87/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 12 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Clay Cooley Hyundai of Rockwall?

CarEdge reviews Clay Cooley Hyundai of Rockwall on 12 verified out-the-door quotes, not star ratings. It earns transparency grade B (87/100), with a typical doc fee of $225 versus a TX average of $227. Dealer add-ons appeared on 6 of 12 recent quotes.

Is Clay Cooley Hyundai of Rockwall a transparent Hyundai dealer in Rockwall?

Yes. Clay Cooley Hyundai of Rockwall holds CarEdge Transparency Grade B (87/100), based on 12 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Clay Cooley Hyundai of Rockwall compare to other Hyundai dealers?

You can compare Clay Cooley Hyundai of Rockwall's transparency score, doc fees, and add-on behavior against other Hyundai dealers using our comparison tool or by browsing Hyundai dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Hyundai Dealerships in Dallas-Fort Worth, Best Hyundai Dealerships in Texas and Best Hyundai Dealerships in the US rank Hyundai dealers on the same data.

Explore Hyundai and Texas dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Clay Cooley Hyundai of Rockwall in Rockwall, TX, that has meant 12 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
100
Add-on Behavior (30%)
85
Price Accuracy (30%)
100
Data Quality (10%)
17

Doc Fee Comparison

This dealer$225
TX avg$227
National avg$404

Pulled 12 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.