C
70–79 · Average

Transparency Verdict

Coggin Deland Hyundai earns a C.

Negotiate. Hard.

Average transparency — expect pushback on fees and add-ons. Shoppers who hold the line here consistently save money.

Strong confidence — based on 20 verified out-the-door quotes and 5 tracked negotiations · DeLand, FL
Collected Nov 11, 2025Mar 18, 2026 · Updated Apr 28, 2026

Location

DeLand, FL

6 rated dealers within 30 miles · Open full map →

The full story

Why Coggin Deland Hyundai earned this grade

Between November 2025 and March 2026, CarEdge negotiated or logged 20 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

3 things

Doc fee is genuinely reasonable

$0 is $984 below the FL average of $984. That's money you keep — most dealers in their market charge more.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

Shoppers who negotiated saved real money

Across 5 back-and-forth negotiations we tracked here, buyers saved an average of $2,919 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

1 thing

Add-ons are baked into almost every deal

70% of quotes include dealer add-ons, averaging $499. This is their business model — inflate the OTD, then hope you don't line-item it.

TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.

20 verified OTD quotes from Coggin Deland Hyundai

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

7 vehicle transactions20 individual quotes

2026 Hyundai Santa Fe Hybrid

SEL
$40,606
doc fee$499add-ons
View Quote →

2023 Subaru Ascent

Onyx Edition Limited2 quotes
$32,166
doc feeNo add-onsSaved $1,156
View 2 Quotes →

2025 Hyundai IONIQ 5

SEL3 quotes
$47,354
doc fee$499add-onsSaved $5,845
View 3 Quotes →

2025 Hyundai Santa Cruz

SE3 quotes
$25,500
doc feeNo add-onsSaved $412
View 3 Quotes →

2026 Hyundai Palisade HEV

New8 quotes
$59,716
doc fee$499add-onsSaved $3,804
View 8 Quotes →

2025 Hyundai Kona Electric

SELNew2 quotes
$36,857
doc fee$499add-onsSaved $3,377
View 2 Quotes →

2014 Buick Enclave

Convenience Front-wheel Drive SportUsed
$7,645
$799doc feeNo add-ons
View Quote →

Most Common Add-ons

1
window tintavg $499
14 quotes

At a Glance

Doc fee ($0) is at or below average
Minimal dealer markup above listing price

Tips for Coggin Deland Hyundai

  • Minor add-ons (~$349) may appear. Ask what's included and if they can be removed.
  • Doc fee ($0) is at or below national average. One less thing to negotiate.
  • Dealer markup is about 4% below listing (excluding taxes). This dealer keeps fees very low.
  • 20 quotes analyzed. This score is based on solid data.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What is Coggin Deland Hyundai's doc fee?

Coggin Deland Hyundai charges a typical documentation fee of $0. The FL average is $603. This is based on 20 verified OTD quotes in our database.

Does Coggin Deland Hyundai add mandatory add-ons?

Coggin Deland Hyundai adds an average of $349 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Coggin Deland Hyundai a good dealer?

Coggin Deland Hyundai has a transparency score of 77.9/100, earning a Grade C. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 20 verified OTD quotes. This is an average score. Compare with nearby dealers before making a decision.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Coggin Deland Hyundai in DeLand, FL, that has meant 20 verified OTD quotes across 5 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to C.

Fee Transparency (30%)
100
Add-on Behavior (30%)
58
Price Accuracy (30%)
100
Data Quality (10%)
5

Doc Fee Comparison

This dealer$0
FL avg$984
National avg$400

Pulled 20 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Want a better deal from this dealer?

CarEdge Pro handles the back-and-forth and gets you a fair OTD price. Average savings: $2,200.

Try CarEdge Pro

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.