A

Daytona Toyota earns an A.

Fees are reasonable, add-ons are rare, and the final price usually matches the listing.

$1,199
Doc fee

$228 above FL avg

None
Dealer add-ons

In 16 recent quotes

16
Verified quotes →

Price negotiated down on 3 cars

Moderate confidenceDaytona Beach, FLUpdated How we score dealers

Location

Daytona Beach, FL

8 rated dealers within 30 miles · Open full map →

The full story

Why Daytona Toyota earned this grade

Between August 2025 and October 2026, CarEdge negotiated or logged 16 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

3 things

No dealer add-ons detected

Across 16 recent quotes, we haven't seen a single "dealer accessory," "paint protection," or "theft deterrent" line item. That is rare, and it is good.

Advertised pricing is largely honest

On average, the quoted price is only 2.8% above the listing — small enough to be fees, not markup games.

Shoppers who negotiated saved real money

Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $22,375 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

1 thing

Doc fee is significantly inflated

$1,199 is $228 above the FL average of $971. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

16 verified OTD quotes from Daytona Toyota

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

12 vehicle transactions — 16 individual quotes

2023 Honda Pilot

EliteUsed3 quotes
$39,301
$1,199doc feeNo add-onsSaved $1,241
View 3 Quotes →

2026 Toyota Corolla

SENew2 quotes
$28,500
—doc feeNo add-onsSaved $1,000
View 2 Quotes →

2026 Toyota Prius

LENew
$33,140
$1,199doc feeNo add-ons
View Quote →

2026 Toyota Corolla

LENew
$26,000
$1,199doc feeNo add-ons
View Quote →

2025 Nissan Rogue

Sport UtiUsed
$26,762
$1,199doc feeNo add-ons
View Quote →

2026 Toyota 4Runner

SportNew2 quotes
$65,109
$1,199doc feeNo add-onsSaved $64,883
View 2 Quotes →

2026 Toyota Tundra

New
$76,234
$1,199doc feeNo add-ons
View Quote →

2026 Toyota Sienna

ExecutiveNew
$54,556
$1,199doc feeNo add-ons
View Quote →

2026 Toyota Sienna

PlatinumNew
$74,442
$999doc feeNo add-ons
View Quote →

2025 Toyota RAV4

Sport/UTI
$42,490
$999doc feeNo add-ons
View Quote →

At a Glance

No mandatory add-ons detected
Minimal dealer markup above listing price

Tips for Daytona Toyota

  • Doc fee ($1,199) is slightly above average. Worth asking for a reduction.
  • A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
  • This dealer typically doesn't add mandatory dealer add-ons. That's a good sign of transparency.
  • Dealer markup is only +3% above listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Daytona Toyota charge?

Based on 16 verified out-the-door quotes collected by CarEdge, Daytona Toyota charges a $1,199 documentation fee and typically adds no mandatory dealer add-ons. Daytona Toyota earns Transparency Grade A (93/100).

What is the doc fee at Daytona Toyota?

Daytona Toyota charges a typical documentation fee of $1,199. The FL average is $971. This is based on 16 verified OTD quotes in our database.

Does Daytona Toyota add dealer add-ons?

Based on our data, quotes from Daytona Toyota typically do not include dealer add-ons. When add-ons do appear, some may be marked optional. Dealer add-ons appeared on 0 of 16 recent verified quotes.

Is Daytona Toyota a good dealership?

Daytona Toyota has a transparency score of 93/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 16 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Daytona Toyota?

CarEdge reviews Daytona Toyota on 16 verified out-the-door quotes, not star ratings. It earns transparency grade A (93/100), with a typical doc fee of $1,199 versus an FL average of $971. None of its 16 recent quotes included dealer add-ons.

Is Daytona Toyota a transparent Toyota dealer in Daytona Beach?

Yes. Daytona Toyota holds CarEdge Transparency Grade A (93/100), based on 16 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Daytona Toyota compare to other Toyota dealers?

You can compare Daytona Toyota's transparency score, doc fees, and add-on behavior against other Toyota dealers using our comparison tool or by browsing Toyota dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Toyota Dealerships in Florida and Best Toyota Dealerships in the US rank Toyota dealers on the same data.

Explore Toyota and Florida dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Daytona Toyota in Daytona Beach, FL, that has meant 16 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
77
Add-on Behavior (30%)
100
Price Accuracy (30%)
100
Data Quality (10%)
94

Doc Fee Comparison

This dealer$1,199
FL avg$971
National avg$404

Pulled 16 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.