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Dch Ford of Eatontown earns a B.
Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.
- $999
- Doc fee
- 60%
- Dealer add-ons
$266 above NJ avg
On 3 of 5 recent quotes
Developing confidenceEatontown, NJUpdated How we score dealersPart of Lithia Motors Inc.
The full story
Why Dch Ford of Eatontown earned this grade
Between August 2025 and September 2026, CarEdge negotiated or logged 5 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingAdvertised pricing is largely honest
On average, the quoted price is only 1.8% above the listing — small enough to be fees, not markup games.
! Where to push back
2 thingsDoc fee is significantly inflated
$999 is $266 above the NJ average of $733. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
Quoted add-ons show up on many deals
60% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $408. Expect to see items like paint protection, nitrogen-filled tires, or VIN etching on your quote.
TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.
5 verified OTD quotes from Dch Ford of Eatontown
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
4 vehicle transactions — 5 individual quotes
Most Common Add-ons
At a Glance
Tips for Dch Ford of Eatontown
- 3 of 5 quotes included $2,041 in add-ons (Floor Mats, Nitrogen, Bed Liner), not marked optional.
- Doc fee ($999) is slightly above average. Worth asking for a reduction.
- Dealer markup is only +2% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 356 vehicles →$46,810
Median Price
69
Median Days Listed
33
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Eatontown have transparency scores based on verified pricing data.
CarEdge Certified near Eatontown
Frequently Asked Questions
What fees does Dch Ford of Eatontown charge?
Based on 5 verified out-the-door quotes collected by CarEdge, Dch Ford of Eatontown charges a $999 documentation fee and averages $408 in dealer add-ons when present. Dch Ford of Eatontown earns Transparency Grade B (81/100).
What is the doc fee at Dch Ford of Eatontown?
Dch Ford of Eatontown charges a typical documentation fee of $999. The NJ average is $733. This is based on 5 verified OTD quotes in our database.
Does Dch Ford of Eatontown add dealer add-ons?
Dch Ford of Eatontown adds an average of $408 in dealer add-ons when present. Dealer add-ons appeared on 3 of 5 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Dch Ford of Eatontown a good dealership?
Dch Ford of Eatontown has a transparency score of 81/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 5 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Dch Ford of Eatontown?
CarEdge reviews Dch Ford of Eatontown on 5 verified out-the-door quotes, not star ratings. It earns transparency grade B (81/100), with a typical doc fee of $999 versus an NJ average of $733. Dealer add-ons appeared on 3 of 5 recent quotes.
Is Dch Ford of Eatontown a transparent Ford dealer in Eatontown?
Yes. Dch Ford of Eatontown holds CarEdge Transparency Grade B (81/100), based on 5 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Dch Ford of Eatontown compare to other Ford dealers?
You can compare Dch Ford of Eatontown's transparency score, doc fees, and add-on behavior against other Ford dealers using our comparison tool or by browsing Ford dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Ford Dealerships in New York City, Best Ford Dealerships in New Jersey and Best Ford Dealerships in the US rank Ford dealers on the same data.
Explore Ford and New Jersey dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Dch Ford of Eatontown in Eatontown, NJ, that has meant 5 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 5 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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