Transparency Verdict
Don Williamson Nissan earns an A.
One of the good ones.
You can walk in here with confidence. Fees are reasonable, add-ons are rare, and the final number usually matches the listing.
Moderate confidence — based on 16 verified out-the-door quotes and 3 tracked negotiations · Jacksonville, NC
Collected Jul 28, 2025 – Mar 12, 2026 · Updated Apr 29, 2026
The full story
Why Don Williamson Nissan earned this grade
Between July 2025 and March 2026, CarEdge negotiated or logged 16 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
4 thingsDoc fee is in line with the market
At $779, their doc fee sits at or just under the NC average. Not exceptional, but nothing to fight over.
Add-ons are the exception, not the rule
Only 13% of quotes include dealer-installed add-ons, averaging $1,030 when present. Most shoppers here never see them.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
Shoppers who negotiated saved real money
Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $2,976 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
16 verified OTD quotes from Don Williamson Nissan
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
5 vehicle transactions — 16 individual quotes
2023 Nissan Frontier
At a Glance
Tips for Don Williamson Nissan
- Doc fee is $379 above national average. Ask if they'll match competitors or reduce it.
- Minor add-ons (~$129) may appear. Ask what's included and if they can be removed.
- A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
- Dealer markup is about 9% below listing (excluding taxes). This dealer keeps fees very low.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 252 vehicles →$37,070
Median Price
47
Median Days Listed
26
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Jacksonville have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Don Williamson Nissan's doc fee?
Don Williamson Nissan charges a typical documentation fee of $779. The NC average is $692. This is based on 16 verified OTD quotes in our database.
Does Don Williamson Nissan add mandatory add-ons?
Don Williamson Nissan adds an average of $129 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Don Williamson Nissan a good dealer?
Don Williamson Nissan has a transparency score of 95.1/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 16 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Don Williamson Nissan in Jacksonville, NC, that has meant 16 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 16 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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