D

Jacksonville Kia earns a D.

Early deals raised concerns on fees, add-ons or markup. Get every number in writing.

$947
Doc fee

$198 above NC avg

25%
Dealer add-ons

On 1 of 4 recent quotes

4
Verified quotes →

Price negotiated down on 2 cars

Developing confidenceJacksonville, NCUpdated How we score dealersPart of Capital Automotive Group

Location

Jacksonville, NC

8 rated dealers within 30 miles · Open full map →

The full story

Why Jacksonville Kia earned this grade

Between May 2026 and May 2026, CarEdge negotiated or logged 4 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

1 thing

Quoted add-ons are the exception

Only 25% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $1,248. Most shoppers here never see one.

! Where to push back

2 things

Doc fee is slightly padded

$947 is $198 above the NC average of $749. Not outrageous, but worth questioning.

TipFactor it into your overall price — every dollar here is negotiable.

Listing price and real price disagree

Quoted prices run 10.0% above the advertised listing — roughly $3,500 extra on a $35k vehicle. That's a pattern, not a rounding error.

TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.

4 verified OTD quotes from Jacksonville Kia

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

2 vehicle transactions — 4 individual quotes

2024 Hyundai Palisade

CalligraphyUsed2 quotes
$39,100
$899doc feeNo add-onsSaved $614
View 2 Quotes →

2025 Kia K4

LXNew2 quotes
$21,836
$995doc fee—Saved $5,266
View 2 Quotes →

Most Common Add-ons

Quoted Add-ons
accessoriesavg $4,990
1 quote

At a Glance

High dealer markup (+10.0% above listing)

Tips for Jacksonville Kia

  • 1 of 4 quotes included $4,990 in add-ons (Accessories), not marked optional.
  • Dealer markup is 10% above listing (excluding taxes). Ask for an itemized breakdown — doc fees and add-ons may be negotiable.
  • Doc fee ($947) is slightly above average. Worth asking for a reduction.
  • Limited data (4 quotes). Score may change as we collect more information.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Jacksonville Kia charge?

Based on 4 verified out-the-door quotes collected by CarEdge, Jacksonville Kia charges a $947 documentation fee and averages $1,248 in dealer add-ons when present. Jacksonville Kia earns Transparency Grade D (69/100).

What is the doc fee at Jacksonville Kia?

Jacksonville Kia charges a typical documentation fee of $947. The NC average is $749. This is based on 4 verified OTD quotes in our database.

Does Jacksonville Kia add dealer add-ons?

Jacksonville Kia adds an average of $1,248 in dealer add-ons when present. Dealer add-ons appeared on 1 of 4 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Jacksonville Kia a good dealership?

Jacksonville Kia has a transparency score of 69/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 4 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.

What do reviews say about Jacksonville Kia?

CarEdge reviews Jacksonville Kia on 4 verified out-the-door quotes, not star ratings. It earns transparency grade D (69/100), with a typical doc fee of $947 versus an NC average of $749. Dealer add-ons appeared on 1 of 4 recent quotes.

Is Jacksonville Kia a transparent Kia dealer in Jacksonville?

Not by CarEdge's measure. Jacksonville Kia holds CarEdge Transparency Grade D (69/100), based on 4 verified out-the-door quotes. Get every number in writing and compare quotes from other Kia dealers nearby.

How does Jacksonville Kia compare to other Kia dealers?

You can compare Jacksonville Kia's transparency score, doc fees, and add-on behavior against other Kia dealers using our comparison tool or by browsing Kia dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Kia Dealerships in North Carolina and Best Kia Dealerships in the US rank Kia dealers on the same data.

Explore Kia and North Carolina dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Jacksonville Kia in Jacksonville, NC, that has meant 4 verified OTD quotes across 2 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to D.

Fee Transparency (30%)
80
Add-on Behavior (30%)
75
Price Accuracy (30%)
42
Data Quality (10%)
100

Doc Fee Comparison

This dealer$947
NC avg$749
National avg$404

Pulled 4 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

CarEdge

Don't face this dealer alone

Let us negotiate for you. We push for the out-the-door price in writing, strip junk fees and add-ons, and you only approve the final offer.

Let CarEdge negotiate

*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.