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Ed Morse Cadillac Tampa earns an A.
Fees are reasonable, add-ons are rare, and the advertised price matches what you pay.
- $999
- Median dealer fees
- 36%
- Quoted add-ons
$300 below FL median
On 5 of 14 quotes, past year
Moderate confidence (latest quote Oct 2026)Tampa, FLUpdated How we score dealersPart of Ed Morse Automotive Group
The full story
Why Ed Morse Cadillac Tampa earned this grade
Ed Morse Cadillac Tampa received an A. From December 2025 through October 2026, CarEdge reviewed 14 verified quotes. This review considers dealer fees, required extras, selling prices and whether charges were clearly shown.
What they do well
- ✓ Dealer fees were below the state median. Average confirmed dealer fees were $1,011 across the 14 quotes, below the Median state fee in Florida of $1,299. That median is the middle fee amount in the eligible quote sample.
- ✓ Two written offers showed prices below the advertised prices. In those two quotes, the vehicle selling prices averaged $3,489 below the advertised prices; the differences ranged from $2,000 to $4,977.
Where to push back
Required extras may add a substantial cost. Six quotes showed required extras averaging $1,663, and five of those included a required-extra charge greater than zero. Ask which extras are required, whether any can be removed, and request their costs on an itemized written offer before agreeing.
14 verified OTD quotes from Ed Morse Cadillac Tampa
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
All 14 quotes are from the past year and count toward the grade
Over a year old · shown for reference, not counted in the grade
Most Common Add-ons
At a Glance
Tips for Ed Morse Cadillac Tampa
- 5 of 14 quotes included add-ons (Ed Morse Ultimate Package), not marked optional.
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Total dealer fees are at or below the state median. One less thing to negotiate.
- The advertised price has matched the real price. Use it as your starting point.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 305 vehicles →$60,292
Median Price
73
Median Days Listed
21
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Tampa have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Ed Morse Cadillac Tampa charge?
Based on 14 verified out-the-door quotes from the past year, Ed Morse Cadillac Tampa charges $999 in dealer fees. Quoted add-ons average $855 when present. Ed Morse Cadillac Tampa earns Transparency Grade A (96/100).
Does Ed Morse Cadillac Tampa add dealer add-ons?
Ed Morse Cadillac Tampa adds an average of $855 in quoted add-ons when present. Quoted add-ons appeared on 5 of 14 quotes in the past year. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Does Ed Morse Cadillac Tampa's advertised price include all required charges?
On all 2 quotes we could check, the out-the-door price before taxes and government fees matched the advertised price.
Is Ed Morse Cadillac Tampa a good dealership?
Ed Morse Cadillac Tampa has a transparency score of 96/100, earning a Grade A. This score is based on its dealer fees, quoted add-ons, advertised price accuracy and data quality from 14 verified OTD quotes from the past year. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Ed Morse Cadillac Tampa?
CarEdge reviews Ed Morse Cadillac Tampa on 14 verified out-the-door quotes from the past year, not star ratings. It earns transparency grade A (96/100), with dealer fees of $999 versus an FL median of $1,299. On all 2 quotes we could check, the out-the-door price before taxes and government fees matched the advertised price. Quoted add-ons appeared on 5 of 14 quotes in the past year.
Is Ed Morse Cadillac Tampa a transparent Cadillac dealer in Tampa?
Yes. Ed Morse Cadillac Tampa holds CarEdge Transparency Grade A (96/100), based on 14 verified out-the-door quotes from the past year. That is well above average on dealer fees, add-ons and pricing accuracy.
How does Ed Morse Cadillac Tampa compare to other Cadillac dealers?
You can compare Ed Morse Cadillac Tampa's transparency score, dealer fees, and quoted add-ons against other Cadillac dealers using our comparison tool or by browsing Cadillac dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Cadillac Dealerships in Tampa, Best Cadillac Dealerships in Florida and Best Cadillac Dealerships in the US rank Cadillac dealers on the same data.
Explore Cadillac and Florida dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Ed Morse Cadillac Tampa in Tampa, FL, that has meant 14 verified OTD quotes from the past year across 4 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual dealer fees, the actual add-ons, and the final price against the advertised price — not a salesperson's promise.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Fee Transparency
30%Are the dealer's fees reasonable? We add up every dealer fee and compare the total with the state median.
Add-on Behavior
30%How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can't say no to? Add-ons the dealer marks as optional don't count against them.
Price Accuracy
30%Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
Data Quality
10%Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Total Dealer Fees Comparison
Graded on 14 quotes from the past year (14 on record) · Grades update as new data comes in · Dealers cannot pay to change their score.
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