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Ed Morse Cadillac Tampa earns a B.
Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.
- $999
- Doc fee
- 50%
- Dealer add-ons
$29 above FL avg
On 7 of 14 recent quotes
Moderate confidenceTampa, FLUpdated How we score dealersPart of Ed Morse Automotive Group
The full story
Why Ed Morse Cadillac Tampa earned this grade
Between October 2025 and September 2026, CarEdge negotiated or logged 14 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsDoc fee is in line with the market
At $999, their doc fee is within $29 of the FL average of $970. Not exceptional, but nothing to fight over.
Shoppers who negotiated saved real money
Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $2,214 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
2 thingsQuoted add-ons show up on many deals
50% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $998. Expect to see items like paint protection, nitrogen-filled tires, or VIN etching on your quote.
TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.
The listing isn't quite the price
Quoted prices run about 3.2% above the advertised listing. On a $35,000 vehicle that's roughly $1,120 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
14 verified OTD quotes from Ed Morse Cadillac Tampa
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
9 vehicle transactions — 14 individual quotes
Most Common Add-ons
Tips for Ed Morse Cadillac Tampa
- 7 of 14 quotes included $13,965 in add-ons (Protection Plan), not marked optional.
- Dealer markup is only +3% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 356 vehicles →$62,442
Median Price
55
Median Days Listed
28
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Tampa have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Ed Morse Cadillac Tampa charge?
Based on 14 verified out-the-door quotes collected by CarEdge, Ed Morse Cadillac Tampa charges a $999 documentation fee and averages $998 in dealer add-ons when present. Ed Morse Cadillac Tampa earns Transparency Grade B (86/100).
What is the doc fee at Ed Morse Cadillac Tampa?
Ed Morse Cadillac Tampa charges a typical documentation fee of $999. The FL average is $970. This is based on 14 verified OTD quotes in our database.
Does Ed Morse Cadillac Tampa add dealer add-ons?
Ed Morse Cadillac Tampa adds an average of $998 in dealer add-ons when present. Dealer add-ons appeared on 7 of 14 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Ed Morse Cadillac Tampa a good dealership?
Ed Morse Cadillac Tampa has a transparency score of 86/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 14 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Ed Morse Cadillac Tampa?
CarEdge reviews Ed Morse Cadillac Tampa on 14 verified out-the-door quotes, not star ratings. It earns transparency grade B (86/100), with a typical doc fee of $999 versus an FL average of $970. Dealer add-ons appeared on 7 of 14 recent quotes.
Is Ed Morse Cadillac Tampa a transparent Cadillac dealer in Tampa?
Yes. Ed Morse Cadillac Tampa holds CarEdge Transparency Grade B (86/100), based on 14 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Ed Morse Cadillac Tampa compare to other Cadillac dealers?
You can compare Ed Morse Cadillac Tampa's transparency score, doc fees, and add-on behavior against other Cadillac dealers using our comparison tool or by browsing Cadillac dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Cadillac Dealerships in Tampa, Best Cadillac Dealerships in Florida and Best Cadillac Dealerships in the US rank Cadillac dealers on the same data.
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How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Ed Morse Cadillac Tampa in Tampa, FL, that has meant 14 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 14 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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