Transparency Verdict
Ed Morse Cadillac Tampa earns a D.
Proceed with caution.
High fees or frequent add-ons are a pattern here. Get every number in writing, line by line, before you give them your deposit.
Moderate confidence — based on 11 verified out-the-door quotes and 1 tracked negotiation · Tampa, FL
Collected Oct 21, 2025 – Apr 10, 2026 · Updated May 1, 2026
Location
Tampa, FL
The full story
Why Ed Morse Cadillac Tampa earned this grade
Between October 2025 and April 2026, CarEdge negotiated or logged 11 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
! Where to push back
3 thingsDoc fee is slightly padded
$999 is $14 above the FL average of $985. Not outrageous, but worth questioning.
TipAsk them to match the average. If they won't, factor it into your overall price — every dollar here is negotiable.
Add-ons are baked into almost every deal
100% of quotes include dealer add-ons, averaging $1,991. This is their business model — inflate the OTD, then hope you don't line-item it.
TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.
Listing price and real price disagree
Quoted prices run 7.8% above the advertised listing — roughly $2,730 extra on a $35k vehicle. That's a pattern, not a rounding error.
TipThis dealer's listing price is a marketing number, not a real one. Don't anchor to it — anchor to an out-the-door target.
11 verified OTD quotes from Ed Morse Cadillac Tampa
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
7 vehicle transactions — 11 individual quotes
Most Common Add-ons
At a Glance
Tips for Ed Morse Cadillac Tampa
- This dealer often adds $1,991 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
- Doc fee ($999) is at or below FL average. One less thing to negotiate.
- Dealer markup is only +8% above listing (excluding taxes). This dealer keeps their fees minimal.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 203 vehicles →$59,325
Median Price
62
Median Days Listed
10
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Frequently Asked Questions
What is Ed Morse Cadillac Tampa's doc fee?
Ed Morse Cadillac Tampa charges a typical documentation fee of $999. The FL average is $985. This is based on 11 verified OTD quotes in our database.
Does Ed Morse Cadillac Tampa add mandatory add-ons?
Ed Morse Cadillac Tampa adds an average of $1,991 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Ed Morse Cadillac Tampa a good dealer?
Ed Morse Cadillac Tampa has a transparency score of 63.6/100, earning a Grade D. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 11 verified OTD quotes. This is below average. Consider getting quotes from other dealers in the area for comparison.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Ed Morse Cadillac Tampa in Tampa, FL, that has meant 11 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to D.
Doc Fee Comparison
Pulled 11 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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