B

Fiesta Hyundai earns a B.

Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.

$499
Doc fee

$114 above NM avg

60%
Dealer add-ons

On 3 of 5 recent quotes

5
Verified quotes →

Price negotiated down on 1 car

Developing confidenceSanta Fe, NMUpdated How we score dealersPart of Fiesta Auto Group

Location

Santa Fe, NM

8 rated dealers within 30 miles · Open full map →

The full story

Why Fiesta Hyundai earned this grade

Between August 2025 and March 2026, CarEdge negotiated or logged 5 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

1 thing

Advertised pricing is largely honest

On average, the quoted price is only 2.9% above the listing — small enough to be fees, not markup games.

! Where to push back

2 things

Doc fee is slightly padded

$499 is $114 above the NM average of $385. Not outrageous, but worth questioning.

TipFactor it into your overall price — every dollar here is negotiable.

Quoted add-ons show up on many deals

60% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $811. Expect to see items like paint protection, nitrogen-filled tires, or VIN etching on your quote.

TipAsk which items are genuinely required and which are dealer-added. Anything not required by the manufacturer or the state is worth pushing on.

5 verified OTD quotes from Fiesta Hyundai

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

3 vehicle transactions — 5 individual quotes

2025 Hyundai Elantra N DCT

NNew2 quotes
$45,469
$499doc fee—
View 2 Quotes →

2021 Ford Explorer

TimberlineUsed2 quotes
$26,932
$499doc feeNo add-onsSaved $1,344
View 2 Quotes →

2025 Hyundai Tucson Hybrid

SEL Convenience AWDNew
$38,400
$399doc fee$721mandatory
View Quote →

Most Common Add-ons

Quoted Add-ons
window tintavg $429
3 quotes
wheel locksavg $292
3 quotes
protection planavg $999
1 quote
theft protectionavg $894
1 quote

At a Glance

Minimal dealer markup above listing price

Tips for Fiesta Hyundai

  • 3 of 5 quotes included $4,056 in add-ons (Window Tint, Wheel Locks, Protection Plan), not marked optional.
  • Doc fee ($499) is slightly above average. Worth asking for a reduction.
  • Dealer markup is only +3% above listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Fiesta Hyundai charge?

Based on 5 verified out-the-door quotes collected by CarEdge, Fiesta Hyundai charges a $499 documentation fee and averages $811 in dealer add-ons when present. Fiesta Hyundai earns Transparency Grade B (83/100).

What is the doc fee at Fiesta Hyundai?

Fiesta Hyundai charges a typical documentation fee of $499. The NM average is $385. This is based on 5 verified OTD quotes in our database.

Does Fiesta Hyundai add dealer add-ons?

Fiesta Hyundai adds an average of $811 in dealer add-ons when present. Dealer add-ons appeared on 3 of 5 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Fiesta Hyundai a good dealership?

Fiesta Hyundai has a transparency score of 83/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 5 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Fiesta Hyundai?

CarEdge reviews Fiesta Hyundai on 5 verified out-the-door quotes, not star ratings. It earns transparency grade B (83/100), with a typical doc fee of $499 versus an NM average of $385. Dealer add-ons appeared on 3 of 5 recent quotes.

Is Fiesta Hyundai a transparent Hyundai dealer in Santa Fe?

Yes. Fiesta Hyundai holds CarEdge Transparency Grade B (83/100), based on 5 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Fiesta Hyundai compare to other Hyundai dealers?

You can compare Fiesta Hyundai's transparency score, doc fees, and add-on behavior against other Hyundai dealers using our comparison tool or by browsing Hyundai dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guide Best Hyundai Dealerships in the US ranks Hyundai dealers on the same data.

Explore Hyundai and New Mexico dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Fiesta Hyundai in Santa Fe, NM, that has meant 5 verified OTD quotes across 1 negotiated deal logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
89
Add-on Behavior (30%)
54
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$499
NM avg$385
National avg$404

Pulled 5 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.