Dealer Group
Fiesta Auto Group
16 locations across California, New Mexico, Texas
Fiesta Auto Group operates 16 franchised locations across 3 states. This page rolls up 44 verified out-the-door quotes from 13 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
44 verified quotes · Data since 2025
Score Breakdown
Grade Distribution
Across 13 rated locations
46% of locations earned a B or better.
Key Insights
Transparency Score
Scores 70/100, 16.6 points below the national average of 86.6/100.
Add-on Frequency
39% of transactions include an add-on, 21% more often than the national average of 18%.
Listing-to-OTD Gap
Prices run 7.1% above listing on average, better than the national average of 103.3%.
Top performers in this group
Locations with D or below: 7 — Viva Toyota Of Las Cruces, Viva Chrysler Dodge Jeep Ram El Paso, Viva Chevrolet, +4 more
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Viva Ford | El Paso, TX | A | 100 | 4 | Ford | $225 | 0% |
| Viva Chrysler Dodge Jeep Ram Fiat | Las Cruces, NM | A | 97 | 1 | Chrysler | $499 | 0% |
| Fiesta Kia | Indio, CA | A | 93 | 5 | Kia | $292 | 0% |
| Fiesta Subaru | Albuquerque, NM | A | 92 | 7 | Subaru | $499 | 14% |
| Fiesta Hyundai | Santa Fe, NM | B | 84 | 7 | Hyundai | $499 | 57% |
| Viva Mazda | El Paso, TX | B | 81 | 11 | Mazda | $225 | 36% |
| Viva Toyota Of Las Cruces | Las Cruces, NM | D | 63 | 5 | Toyota | $499 | 20% |
| Viva Chrysler Dodge Jeep Ram El Paso | El Paso, TX | F | 59 | 1 | Chrysler | $225 | 100% |
| Viva Chevrolet | El Paso, TX | F | 52 | 1 | Chev | — | 0% |
| Viva Kia | El Paso, TX | F | 43 | 1 | Kia | $225 | 100% |
Group locations
16 locations across California, New Mexico, Texas