Dealer Group
Fiesta Auto Group
15 locations across New Mexico, Texas
Fiesta Auto Group operates 15 franchised locations across 2 states. This page rolls up 31 verified out-the-door quotes from 12 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
31 verified quotes · Data since 2025
Score Breakdown
Grade Distribution
Across 12 rated locations
58% of locations earned a B or better.
Key Insights
Transparency Score
Scores 77/100, 13.4 points below the national average of 90.4/100.
Add-on Frequency
36% of transactions include an add-on, 16% more often than the national average of 20%.
Listing-to-OTD Gap
Prices run 6.4% above listing on average, better than the national average of 359.1%.
Top performers in this group
Locations with D or below: 5 — Viva Toyota Of Las Cruces, Viva Chrysler Dodge Jeep, Fiesta Nissan, +2 more
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Viva Mazda | El Paso, TX | A | 100 | 1 | Mazda | $0 | 0% |
| Viva Ford | El Paso, TX | A | 100 | 2 | Ford | $208 | 0% |
| Viva Chrysler Jeep Dodge Ram Fiat Of Las Cruces | Las Cruces, NM | A | 96 | 1 | Chrysler | $499 | 0% |
| Fiesta Kia | Albuquerque, NM | A | 96 | 3 | Kia | $499 | 0% |
| Fiesta Subaru | Albuquerque, NM | A | 93 | 7 | Subaru | $499 | 14% |
| Viva Chevrolet | El Paso, TX | B | 82 | 1 | Chev | $0 | 0% |
| Fiesta Hyundai | Santa Fe, NM | B | 81 | 8 | Hyundai | $499 | 63% |
| Viva Toyota Of Las Cruces | Las Cruces, NM | D | 62 | 5 | Toyo | $499 | 20% |
| Viva Chrysler Dodge Jeep | El Paso, TX | F | 59 | 1 | Chrysler | $225 | 100% |
| Fiesta Nissan | Santa Fe, NM | F | 56 | 1 | Nissan | $499 | 100% |
Group locations
15 locations across New Mexico, Texas