Dealer Group
Fiesta Auto Group
Fiesta Auto Group runs 15 locations in 2 states and earns a CarEdge transparency grade of C (72/100) from 51 verified out-the-door quotes.
- Average doc fee
- $374
- Dealer add-ons
- On 38% of quotes
- Top-graded store
- Viva Ford (A)
Verified quotes since 2025
Score Breakdown
Grade Distribution
Across 11 rated locations
45% of locations earned a B or better.
Key Insights
Transparency Score
Scores 72/100, 14.7 points below the national average of 86.7/100.
Add-on Frequency
38% of transactions include an add-on, 21% more often than the national average of 17%.
Listing-to-OTD Gap
Prices run 3.4% above listing on average, better than the national average of 246.3%.
Top performers in this group
Locations with D or below: 5 — Fiesta Volkswagen, Viva Chrysler Dodge Jeep RAM Fiat, Fiesta Kia, +2 more
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Viva Ford | El Paso, TX | A | 100 | 5 | Ford | $225 | 0% |
| Viva Mazda | El Paso, TX | B | 85 | 11 | Mazda | $225 | 46% |
| Viva Kia | El Paso, TX | B | 85 | 3 | Kia | $320 | 33% |
| Fiesta Subaru | Albuquerque, NM | B | 85 | 13 | Subaru | $499 | 15% |
| Fiesta Hyundai | Santa Fe, NM | B | 83 | 5 | Hyundai | $499 | 60% |
| Viva Chrysler Dodge Jeep RAM El Paso | El Paso, TX | C | 73 | 1 | Chrysler | $225 | 100% |
| Fiesta Volkswagen | Albuquerque, NM | D | 62 | 3 | Volkswagen | $499 | 67% |
| Viva Chrysler Dodge Jeep RAM Fiat | Las Cruces, NM | D | 60 | 1 | Chrysler | — | 0% |
| Fiesta Kia | Albuquerque, NM | D | 60 | 2 | Kia | — | 0% |
| Viva Toyota of Las Cruces | Las Cruces, NM | F | 50 | 7 | Toyota | $499 | 57% |
Group locations
15 locations across New Mexico, Texas
Frequently Asked Questions
Is Fiesta Auto Group a good place to buy a car?
Fiesta Auto Group is about average by CarEdge's measure. Fiesta Auto Group earns CarEdge transparency grade C (72/100) across 51 verified out-the-door quotes from 11 stores, graded 1 A, 4 B, 1 C, 3 D, 2 F. 45% of its graded stores earn an A or B. Grades vary by store, so check the specific location before you buy.
What do reviews say about Fiesta Auto Group?
CarEdge reviews Fiesta Auto Group on 51 verified out-the-door quotes, not star ratings. Fiesta Auto Group earns CarEdge transparency grade C (72/100) across 51 verified out-the-door quotes from 11 stores, graded 1 A, 4 B, 1 C, 3 D, 2 F. Across those quotes its stores show dealer add-ons on 38% of verified quotes.
What is the doc fee at Fiesta Auto Group dealerships?
Its stores average a $374 doc fee across 51 verified out-the-door quotes. It ranges from $225 at Viva Ford in El Paso, TX to $499 at Viva Toyota of Las Cruces in Las Cruces, NM, partly because doc fee limits differ by state.
Do Fiesta Auto Group dealerships add dealer add-ons?
CarEdge's verified quotes from Fiesta Auto Group stores show dealer add-ons on 38% of verified quotes. Ask any store for an itemized out-the-door quote with all dealer add-ons removed before you visit.
Which Fiesta Auto Group dealership is the best?
Viva Ford in El Paso, TX is Fiesta Auto Group's highest-graded store on the CarEdge Dealer Transparency Index: grade A (100/100) from 5 verified out-the-door quotes.