Dealer Group
Fiesta Auto Group
15 locations across New Mexico, Texas
Fiesta Auto Group operates 15 franchised locations across 2 states. This page rolls up 44 verified out-the-door quotes from 13 of its locations, rated on fee transparency, add-on behavior, and listing-to-final-price accuracy.
44 verified quotes · Data since 2025
Score Breakdown
Grade Distribution
Across 13 rated locations
54% of locations earned a B or better.
Key Insights
Transparency Score
Scores 72/100, 19.2 points below the national average of 91.2/100.
Add-on Frequency
39% of transactions include an add-on, 20% more often than the national average of 19%.
Listing-to-OTD Gap
Prices run 7.2% above listing on average, better than the national average of 123.5%.
Top performers in this group
Locations with D or below: 6 — Viva Toyota Of Las Cruces, Viva Chrysler Dodge Jeep Ram El Paso, Viva Kia, +3 more
All locations
| Dealer | Location | Grade | Score | Quotes | Brand | Doc Fee | Add-on Rate |
|---|---|---|---|---|---|---|---|
| Viva Ford | El Paso, TX | A | 100 | 4 | Ford | $225 | 0% |
| Viva Chrysler Dodge Jeep Ram Fiat | Las Cruces, NM | A | 96 | 1 | Chrysler | $499 | 0% |
| Fiesta Kia | Albuquerque, NM | A | 96 | 3 | Kia | $499 | 0% |
| Fiesta Subaru | Albuquerque, NM | A | 94 | 7 | Subaru | $499 | 14% |
| Viva Mazda | El Paso, TX | B | 83 | 12 | Mazda | $0 | 33% |
| Viva Chevrolet | El Paso, TX | B | 82 | 1 | Chev | $0 | 0% |
| Fiesta Hyundai | Santa Fe, NM | B | 81 | 8 | Hyundai | $499 | 63% |
| Viva Toyota Of Las Cruces | Las Cruces, NM | D | 63 | 5 | Toyo | $499 | 20% |
| Viva Chrysler Dodge Jeep Ram El Paso | El Paso, TX | F | 59 | 1 | Chrysler | $225 | 100% |
| Viva Kia | El Paso, TX | F | 43 | 1 | Kia | $225 | 100% |
Group locations
15 locations across New Mexico, Texas