New Mexico Dealer Fee Report
How transparent are car dealers in New Mexico? We analyzed 335 verified OTD quotes from 204 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of September 2026, the average doc fee at 99 rated New Mexico dealers is $395, $9 below the national average, based on 335 verified out-the-door quotes collected by CarEdge.
Data updated Sep 28, 2026 · How we score dealers
The Land of Enchantment
New Mexico's dealer grade: D
62/100 average transparency score
35th highest doc fees in the U.S.
Key Findings
- New Mexico has the 35th-highest average doc fee of the 52 states we track, at $395.
- 74 of 204 rated New Mexico dealers earned an A for transparency; 110 earned a D or F.
- Honda Of Santa Fe in Santa Fe is the state's most transparent dealer at 100/100 from 5 verified quotes.
- Verified doc fees in New Mexico range from $2 to $1,419 — Santa Fe Mazda charges the most.
- The most common dealer add-on in New Mexico is protection plan, appearing on 41% of itemized quotes at an average of $421.
New Mexico Dealer Grade Distribution
Top 10 Most Transparent Dealers in New Mexico
The most transparent dealers in New Mexico, from verified pricing data (3+ quotes each).
Honda Of Santa Fe
Santa Fe, NM
No mandatory add-ons · 5 verified quotes
See the quotesCapitol Ford
Santa Fe, NM
$310 below the New Mexico average
No mandatory add-ons · 3 verified quotes
See the quotesSubaru Of Santa Fe
Santa Fe, NM
No mandatory add-ons · 3 verified quotes
See the quotesMelloy Dodge Ram Fiat
Albuquerque, NMAlbuquerque, NM
Richland Chrysler Dodge Jeep Ram
Roswell, NMRoswell, NM
Group 1 Toyota Albuquerque
Albuquerque, NMAlbuquerque, NM
Car Pros
Albuquerque, NMAlbuquerque, NM
Bright Auto Wholesale Llc
Albuquerque, NMAlbuquerque, NM
Sierra Blanca Motors Llc
Ruidoso, NMRuidoso, NM
Sandia BMW MINI
Albuquerque, NMAlbuquerque, NM
Look up any dealer’s transparency grade
Search any dealer in New Mexico or nationwide by name, brand, city, or zip.
Highest Doc Fees in New Mexico
These New Mexico dealers charge the most in documentation fees. The state average is $395.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Santa Fe Mazda | $699 | 11 |
| 2 | Rich Ford | $628 | 3 |
| 3 | Roswell Toyota | $500 | 6 |
| 4 | Fiesta Subaru | $499 | 7 |
| 5 | Fiesta Hyundai | $499 | 7 |
| 6 | Viva Toyota Of Las Cruces | $499 | 5 |
| 7 | Casa Toyota Nm | $449 | 6 |
| 8 | Tillery Chevrolet | $449 | 3 |
| 9 | Sandia BMW MINI | $390 | 3 |
| 10 | Honda Of Santa Fe | $389 | 5 |
Lowest-Rated Dealers in New Mexico
These New Mexico dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Casa Hyundai Las Cruces | F 33/100 | — | 3 |
| Galles Chevrolet | F 46/100 | $350 | 3 |
| Bravo Chevrolet Of Las Cruces | F 56/100 | — | 4 |
| Tate Branch Roswell | D 60/100 | — | 3 |
| Sisbarro Dealerships | D 60/100 | — | 3 |
| Drive Melloy Honda | D 60/100 | — | 3 |
| Power Ford | D 60/100 | — | 8 |
| Larry H. Miller American Toyota Albuquerque | D 60/100 | — | 7 |
| Toyota Of Santa Fe | D 60/100 | — | 3 |
| Viva Toyota Of Las Cruces | D 63/100 | $499 | 5 |
Most Common Add-ons in New Mexico
The most frequently seen dealer add-ons in New Mexico, based on itemized OTD quotes.
Dealers by Brand in New Mexico
Which brands have the most transparent dealers in New Mexico?
Ford
15 dealers · Avg score: 70/100
Chevrolet
14 dealers · Avg score: 68/100
Toyota
12 dealers · Avg score: 72/100
Dodge
11 dealers · Avg score: 79/100
Chrysler
10 dealers · Avg score: 77/100
Jeep
10 dealers · Avg score: 77/100
Ram
9 dealers · Avg score: 74/100
GMC
9 dealers · Avg score: 59/100
Honda
7 dealers · Avg score: 83/100
Hyundai
7 dealers · Avg score: 72/100
Subaru
5 dealers · Avg score: 95/100
Kia
5 dealers · Avg score: 60/100
Mercedes-Benz
4 dealers · Avg score: 64/100
Lincoln
3 dealers · Avg score: 74/100
Mazda
3 dealers · Avg score: 86/100
Ready to buy a car in New Mexico? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in New Mexico — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in New Mexico
Use our dealer search to find and compare dealers in New Mexico by location. See transparency scores, doc fees, and real pricing data before you visit.
How New Mexico compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
New Mexico Dealer Fee FAQ
What is the average dealer doc fee in New Mexico?
As of September 2026, the average documentation fee in New Mexico is $395, based on 335 verified out-the-door quotes from 99 dealers collected by CarEdge. That is $9 below the $404 national average.
Which New Mexico dealers charge the highest doc fees?
Santa Fe Mazda charges the highest verified doc fee in New Mexico at $699. Doc fees across the state range from $2 to $1,419.
Who is the most transparent car dealer in New Mexico?
Honda Of Santa Fe in Santa Fe is the highest-rated dealer in New Mexico with a transparency score of 100/100 (Grade A) from 5 verified quotes.
Are dealer doc fees negotiable in New Mexico?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a New Mexico dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 74 of 204 rated New Mexico dealers earned an A for transparent, low-fee pricing.