New Mexico Dealer Fee Report
How transparent are car dealers in New Mexico? We analyzed 345 verified OTD quotes from 206 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of October 2026, the average doc fee at 104 rated New Mexico dealers is $394, $10 below the national average, based on 345 verified out-the-door quotes collected by CarEdge.
Data updated Oct 18, 2026 · How we score dealers
The Land of Enchantment
New Mexico's dealer grade: D
65/100 average transparency score
36th highest doc fees in the U.S.
Key Findings
- New Mexico has the 36th-highest average doc fee of the 52 states we track, at $394.
- 80 of 206 rated New Mexico dealers earned an A for transparency; 107 earned a D or F.
- Lexus of Albuquerque in Albuquerque is the state's most transparent dealer at 100/100 from 7 verified quotes.
- Verified doc fees in New Mexico range from $29 to $1,419 — Santa Fe Mazda charges the most.
- The most common dealer add-on in New Mexico is protection plan, appearing on 37% of itemized quotes at an average of $387.
New Mexico Dealer Grade Distribution
Top 10 Most Transparent Dealers in New Mexico
The most transparent dealers in New Mexico, from verified pricing data (3+ quotes each).
Lexus of Albuquerque
Albuquerque, NM
No mandatory add-ons · 7 verified quotes
See the quotesMelloy Dodge Ram Fiat
Albuquerque, NM
$45 below the New Mexico average
No mandatory add-ons · 4 verified quotes
See the quotesHonda of Santa Fe
Santa Fe, NM
No mandatory add-ons · 5 verified quotes
See the quotesGroup 1 Toyota Albuquerque
Albuquerque, NMAlbuquerque, NM
Richland Chrysler Dodge Jeep Ram
Roswell, NMRoswell, NM
Subaru of Santa Fe
Santa Fe, NMSanta Fe, NM
Capitol Ford
Santa Fe, NMSanta Fe, NM
Bright Auto Wholesale LLC
Albuquerque, NMAlbuquerque, NM
Sierra Blanca Motors LLC
Ruidoso, NMRuidoso, NM
Car Pros
Albuquerque, NMAlbuquerque, NM
Look up any dealer’s transparency grade
Search any dealer in New Mexico or nationwide by name, brand, city, or zip.
Highest Doc Fees in New Mexico
These New Mexico dealers charge the most in documentation fees. The state average is $394.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Santa Fe Mazda | $699 | 11 |
| 2 | Roswell Toyota | $500 | 6 |
| 3 | Fiesta Subaru | $499 | 7 |
| 4 | Fiesta Hyundai | $499 | 7 |
| 5 | Viva Toyota of Las Cruces | $499 | 5 |
| 6 | Tate Branch Roswell | $449 | 3 |
| 7 | Casa Toyota Nm | $449 | 6 |
| 8 | Tillery Chevrolet | $449 | 3 |
| 9 | Honda of Santa Fe | $389 | 5 |
| 10 | Subaru of Santa Fe | $389 | 3 |
Lowest-Rated Dealers in New Mexico
These New Mexico dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Rich Ford | F 41/100 | — | 3 |
| Casa Hyundai Las Cruces | F 46/100 | — | 3 |
| Galles Chevrolet | F 46/100 | $350 | 3 |
| Bravo Chevrolet of Las Cruces | F 56/100 | — | 4 |
| Drive Melloy Honda | D 60/100 | — | 3 |
| Larry H. Miller American Toyota Albuquerque | D 60/100 | — | 7 |
| Power Ford | D 60/100 | — | 9 |
| Toyota of Santa Fe | D 60/100 | — | 3 |
| Viva Toyota of Las Cruces | D 63/100 | $499 | 5 |
| Tillery Chevrolet | C 75/100 | $449 | 3 |
Most Common Add-ons in New Mexico
The most frequently seen dealer add-ons in New Mexico, based on itemized OTD quotes.
Dealers by Brand in New Mexico
Which brands have the most transparent dealers in New Mexico?
Ford
15 dealers · Avg score: 74/100
Chevrolet
14 dealers · Avg score: 76/100
Toyota
12 dealers · Avg score: 74/100
Dodge
11 dealers · Avg score: 83/100
Chrysler
10 dealers · Avg score: 82/100
Jeep
10 dealers · Avg score: 82/100
Ram
9 dealers · Avg score: 79/100
GMC
8 dealers · Avg score: 67/100
Hyundai
7 dealers · Avg score: 74/100
Honda
7 dealers · Avg score: 83/100
Kia
6 dealers · Avg score: 60/100
Subaru
5 dealers · Avg score: 87/100
Mercedes-Benz
4 dealers · Avg score: 64/100
Lincoln
3 dealers · Avg score: 74/100
Nissan
3 dealers · Avg score: 87/100
Ready to buy a car in New Mexico? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in New Mexico — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in New Mexico
Use our dealer search to find and compare dealers in New Mexico by location. See transparency scores, doc fees, and real pricing data before you visit.
How New Mexico compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
New Mexico Dealer Fee FAQ
What is the average dealer doc fee in New Mexico?
As of October 2026, the average documentation fee in New Mexico is $394, based on 345 verified out-the-door quotes from 104 dealers collected by CarEdge. That is $10 below the $404 national average.
Which New Mexico dealers charge the highest doc fees?
Santa Fe Mazda charges the highest verified doc fee in New Mexico at $699. Doc fees across the state range from $29 to $1,419.
Who is the most transparent car dealer in New Mexico?
Lexus of Albuquerque in Albuquerque is the highest-rated dealer in New Mexico with a transparency score of 100/100 (Grade A) from 7 verified quotes.
Are dealer doc fees negotiable in New Mexico?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a New Mexico dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 80 of 206 rated New Mexico dealers earned an A for transparent, low-fee pricing.