New Mexico Dealer Fee Report
How transparent are car dealers in New Mexico? We analyzed 218 verified OTD quotes from 98 dealers to reveal what buyers actually pay in doc fees, add-ons, and markup.
As of July 2026, the average doc fee at 98 rated New Mexico dealers is $264, $136 below the national average, based on 218 verified out-the-door quotes collected by CarEdge.
Data updated Jul 7, 2026 · How we score dealers
The Land of Enchantment
New Mexico's dealer grade: C
71/100 average transparency score
41st highest doc fees in the U.S.
Key Findings
- New Mexico has the 41st-highest average doc fee of the 53 states we track, at $264.
- 52 of 98 rated New Mexico dealers earned an A for transparency; 29 earned a D or F.
- Car Pros in Albuquerque is the state's most transparent dealer at 100/100 from 3 verified quotes.
- Verified doc fees in New Mexico range from $0 to $998 — Santa Fe Mazda charges the most.
- The most common dealer add-on in New Mexico is protection plan, appearing on 45% of itemized quotes at an average of $516.
New Mexico Dealer Grade Distribution
Top 10 Most Transparent Dealers in New Mexico
The most transparent dealers in New Mexico, from verified pricing data (3+ quotes each).
Car Pros
Albuquerque, NM
$39 below the New Mexico average
No mandatory add-ons · 3 verified quotes
See the quotesRichland Chrysler Dodge Jeep Ram
Roswell, NM
$121 above the New Mexico average
No mandatory add-ons · 3 verified quotes
See the quotesHonda Of Santa Fe
Santa Fe, NM
$125 above the New Mexico average
No mandatory add-ons · 4 verified quotes
See the quotesCapitol Ford
Santa Fe, NMSanta Fe, NM
Roswell Toyota
Roswell, NMRoswell, NM
Webb Chevrolet
Farmington, NMFarmington, NM
Chalmers Ford
Rio Rancho, NMRio Rancho, NM
Group 1 Toyota Albuquerque
Albuquerque, NMAlbuquerque, NM
Fiesta Subaru
Albuquerque, NMAlbuquerque, NM
Lexus Of Albuquerque
Albuquerque, NMAlbuquerque, NM
Look up any dealer’s transparency grade
Search any dealer in New Mexico or nationwide by name, brand, city, or zip.
Highest Doc Fees in New Mexico
These New Mexico dealers charge the most in documentation fees. The state average is $264.
| # | Dealer | Doc Fee | Quotes |
|---|---|---|---|
| 1 | Santa Fe Mazda | $699 | 18 |
| 2 | Fiesta Subaru | $499 | 7 |
| 3 | Fiesta Hyundai | $499 | 8 |
| 4 | Viva Toyota Of Las Cruces | $499 | 5 |
| 5 | Honda Of Santa Fe | $389 | 4 |
| 6 | Honda Subaru Of Santa Fe | $389 | 6 |
| 7 | Richland Chrysler Dodge Jeep Ram | $385 | 3 |
| 8 | Casa Toyota | $374 | 6 |
| 9 | Webb Chevrolet | $368 | 9 |
| 10 | Car Pros | $225 | 3 |
Lowest-Rated Dealers in New Mexico
These New Mexico dealers have the lowest transparency scores based on fees, add-ons, and markup.
| Dealer | Grade | Doc Fee | Quotes |
|---|---|---|---|
| Viva Toyota Of Las Cruces | F 49.4/100 | $499 | 5 |
| Tillery Chevrolet GMC | D 66.1/100 | $0 | 4 |
| Perfection Honda | D 66.2/100 | $0 | 4 |
| Rich Ford | C 70.1/100 | $96 | 5 |
| Casa Toyota | C 77.3/100 | $374 | 6 |
| Fiesta Hyundai | B 80.8/100 | $499 | 8 |
| Lexus Of Santa Fe | B 81/100 | $1 | 7 |
| Santa Fe Mazda | B 81.2/100 | $699 | 18 |
| Larry H. Miller American Toyota Albuquerque | A 90/100 | $0 | 5 |
| Toyota Of Santa Fe | A 90/100 | $0 | 3 |
Most Common Add-ons in New Mexico
The most frequently seen dealer add-ons in New Mexico, based on itemized OTD quotes.
Dealers by Brand in New Mexico
Which brands have the most transparent dealers in New Mexico?
Chevrolet
11 dealers · Avg score: 69/100
Toyota
11 dealers · Avg score: 78/100
Ford
9 dealers · Avg score: 86/100
Honda
6 dealers · Avg score: 83/100
Kia
5 dealers · Avg score: 76/100
GMC
5 dealers · Avg score: 52/100
Chrysler
4 dealers · Avg score: 75/100
Dodge
4 dealers · Avg score: 100/100
Jeep
4 dealers · Avg score: 75/100
Hyundai
3 dealers · Avg score: 88/100
Ram
3 dealers · Avg score: 67/100
Mazda
3 dealers · Avg score: 89/100
Subaru
3 dealers · Avg score: 91/100
Lincoln
2 dealers · Avg score: 79/100
Buick
2 dealers · Avg score: 98/100
Ready to buy a car in New Mexico? Bring the real numbers.
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates on every listing in New Mexico — so you walk into a dealership already knowing what you should pay.
Try CarEdge ProFind the Best Dealer in New Mexico
Use our dealer search to find and compare dealers in New Mexico by location. See transparency scores, doc fees, and real pricing data before you visit.
How New Mexico compares to its neighbors
Average doc fees next door. Crossing a state line can change what the dealer charges.
New Mexico Dealer Fee FAQ
What is the average dealer doc fee in New Mexico?
As of July 2026, the average documentation fee in New Mexico is $264, based on 218 verified out-the-door quotes from 98 dealers collected by CarEdge. That is $136 below the $400 national average.
Which New Mexico dealers charge the highest doc fees?
Santa Fe Mazda charges the highest verified doc fee in New Mexico at $699. Doc fees across the state range from $0 to $998.
Who is the most transparent car dealer in New Mexico?
Car Pros in Albuquerque is the highest-rated dealer in New Mexico with a transparency score of 100/100 (Grade A) from 3 verified quotes.
Are dealer doc fees negotiable in New Mexico?
Doc fees themselves are often presented as non-negotiable, but the out-the-door price always is: if a New Mexico dealer charges a high doc fee, ask for an equivalent discount on the vehicle price. 52 of 98 rated New Mexico dealers earned an A for transparent, low-fee pricing.