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Freeman Toyota Santa Rosa earns an A.
Fees are reasonable, add-ons are rare, and the final price usually matches the listing.
- $85
- Doc fee
- 20%
- Dealer add-ons
At the CA avg
On 3 of 15 recent quotes
Moderate confidenceSanta Rosa, CAUpdated How we score dealers
The full story
Why Freeman Toyota Santa Rosa earned this grade
Between October 2025 and October 2026, CarEdge negotiated or logged 15 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
4 thingsDoc fee is in line with the market
At $85, their doc fee sits at or just under the CA average. Not exceptional, but nothing to fight over.
Quoted add-ons are the exception
Only 13% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $199. Most shoppers here never see one.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
Shoppers who negotiated saved real money
Across 4 back-and-forth negotiations we tracked here, buyers saved an average of $1,691 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
15 verified OTD quotes from Freeman Toyota Santa Rosa
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
9 vehicle transactions — 15 individual quotes
Most Common Add-ons
At a Glance
Tips for Freeman Toyota Santa Rosa
- 2 of 15 quotes included $2,988 in add-ons (Theft Protection), not marked optional.
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Doc fee ($85) is at or below CA average. One less thing to negotiate.
- Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 381 vehicles →$40,771
Median Price
28
Median Days Listed
48
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Santa Rosa have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Freeman Toyota Santa Rosa charge?
Based on 15 verified out-the-door quotes collected by CarEdge, Freeman Toyota Santa Rosa charges a $85 documentation fee and averages $199 in dealer add-ons when present. Freeman Toyota Santa Rosa earns Transparency Grade A (92/100).
What is the doc fee at Freeman Toyota Santa Rosa?
Freeman Toyota Santa Rosa charges a typical documentation fee of $85. The CA average is $85. This is based on 15 verified OTD quotes in our database.
Does Freeman Toyota Santa Rosa add dealer add-ons?
Freeman Toyota Santa Rosa adds an average of $199 in dealer add-ons when present. Dealer add-ons appeared on 3 of 15 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Freeman Toyota Santa Rosa a good dealership?
Freeman Toyota Santa Rosa has a transparency score of 92/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 15 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Freeman Toyota Santa Rosa?
CarEdge reviews Freeman Toyota Santa Rosa on 15 verified out-the-door quotes, not star ratings. It earns transparency grade A (92/100), with a typical doc fee of $85 versus a CA average of $85. Dealer add-ons appeared on 3 of 15 recent quotes.
Is Freeman Toyota Santa Rosa a transparent Toyota dealer in Santa Rosa?
Yes. Freeman Toyota Santa Rosa holds CarEdge Transparency Grade A (92/100), based on 15 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Freeman Toyota Santa Rosa compare to other Toyota dealers?
You can compare Freeman Toyota Santa Rosa's transparency score, doc fees, and add-on behavior against other Toyota dealers using our comparison tool or by browsing Toyota dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Toyota Dealerships in San Francisco Bay, Best Toyota Dealerships in California and Best Toyota Dealerships in the US rank Toyota dealers on the same data.
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How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Freeman Toyota Santa Rosa in Santa Rosa, CA, that has meant 15 verified OTD quotes across 4 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 15 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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