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Haley Toyota of Richmond earns a B.
Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.
- $799
- Doc fee
- 81%
- Dealer add-ons
$37 below VA avg
On 25 of 31 recent quotes
Strong confidenceMidlothian, VAUpdated How we score dealers
The full story
Why Haley Toyota of Richmond earned this grade
Between August 2025 and September 2026, CarEdge negotiated or logged 31 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsDoc fee is in line with the market
At $799, their doc fee sits at or just under the VA average. Not exceptional, but nothing to fight over.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
Shoppers who negotiated saved real money
Across 6 back-and-forth negotiations we tracked here, buyers saved an average of $1,051 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
1 thingQuoted add-ons show up on most deals
81% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $267. Plan on seeing them on your quote.
TipAsk for an itemized quote before signing, and ask the dealer to confirm in writing which add-ons, if any, are required.
31 verified OTD quotes from Haley Toyota of Richmond
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
24 vehicle transactions — 31 individual quotes
Most Common Add-ons
At a Glance
Tips for Haley Toyota of Richmond
- 25 of 31 quotes included $8,264 in add-ons (Accessories, Accessories:* Etch, Accessories:*), not marked optional.
- Doc fee ($799) is at or below VA average. One less thing to negotiate.
- Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
- 31 quotes analyzed. This score is based on solid data.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 441 vehicles →$43,924
Median Price
24
Median Days Listed
69
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Midlothian have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Haley Toyota of Richmond charge?
Based on 31 verified out-the-door quotes collected by CarEdge, Haley Toyota of Richmond charges a $799 documentation fee and averages $267 in dealer add-ons when present. Haley Toyota of Richmond earns Transparency Grade B (85/100).
What is the doc fee at Haley Toyota of Richmond?
Haley Toyota of Richmond charges a typical documentation fee of $799. The VA average is $836. This is based on 31 verified OTD quotes in our database.
Does Haley Toyota of Richmond add dealer add-ons?
Haley Toyota of Richmond adds an average of $267 in dealer add-ons when present. Dealer add-ons appeared on 25 of 31 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Haley Toyota of Richmond a good dealership?
Haley Toyota of Richmond has a transparency score of 85/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 31 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Haley Toyota of Richmond?
CarEdge reviews Haley Toyota of Richmond on 31 verified out-the-door quotes, not star ratings. It earns transparency grade B (85/100), with a typical doc fee of $799 versus a VA average of $836. Dealer add-ons appeared on 25 of 31 recent quotes.
Is Haley Toyota of Richmond a transparent Toyota dealer in Midlothian?
Yes. Haley Toyota of Richmond holds CarEdge Transparency Grade B (85/100), based on 31 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Haley Toyota of Richmond compare to other Toyota dealers?
You can compare Haley Toyota of Richmond's transparency score, doc fees, and add-on behavior against other Toyota dealers using our comparison tool or by browsing Toyota dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Toyota Dealerships in Virginia and Best Toyota Dealerships in the US rank Toyota dealers on the same data.
Explore Toyota and Virginia dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Haley Toyota of Richmond in Midlothian, VA, that has meant 31 verified OTD quotes across 6 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 31 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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