Transparency Verdict
Haley Toyota Of Richmond earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Strong confidence — based on 27 verified out-the-door quotes and 4 tracked negotiations · Midlothian, VA
Collected Aug 12, 2025 – Apr 26, 2026 · Updated May 23, 2026
The full story
Why Haley Toyota Of Richmond earned this grade
Between August 2025 and April 2026, CarEdge negotiated or logged 27 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsDoc fee is in line with the market
At $799, their doc fee sits at or just under the VA average. Not exceptional, but nothing to fight over.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
Shoppers who negotiated saved real money
Across 4 back-and-forth negotiations we tracked here, buyers saved an average of $1,247 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
1 thingAdd-ons are baked into almost every deal
89% of quotes include dealer add-ons, averaging $319. This is their business model — inflate the OTD, then hope you don't line-item it.
TipDemand an itemized quote before signing anything. Every add-on is optional — refuse them unless you actually want them.
27 verified OTD quotes from Haley Toyota Of Richmond
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
16 vehicle transactions — 27 individual quotes
2026 Toyota Tundra
Most Common Add-ons
At a Glance
Tips for Haley Toyota Of Richmond
- Minor add-ons (~$284) may appear. Ask what's included and if they can be removed.
- Doc fee ($799) is at or below VA average. One less thing to negotiate.
- Dealer markup is about 3% below listing (excluding taxes). This dealer keeps fees very low.
- 27 quotes analyzed. This score is based on solid data.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 450 vehicles →$44,477
Median Price
17
Median Days Listed
67
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Midlothian have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Haley Toyota Of Richmond's doc fee?
Haley Toyota Of Richmond charges a typical documentation fee of $799. The VA average is $879. This is based on 27 verified OTD quotes in our database.
Does Haley Toyota Of Richmond add mandatory add-ons?
Haley Toyota Of Richmond adds an average of $284 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Haley Toyota Of Richmond a good dealer?
Haley Toyota Of Richmond has a transparency score of 84/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 27 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Haley Toyota Of Richmond in Midlothian, VA, that has meant 27 verified OTD quotes across 4 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 27 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
Shop this dealer with confidence
CarEdge Pro unlocks real dealer invoice data, target prices, and out-the-door estimates so you walk in already knowing the right number.
Try CarEdge Pro*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.