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Herson's Honda earns a B.
Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.
- $800
- Doc fee
- 7%
- Dealer add-ons
$8 above MD avg
On 1 of 15 recent quotes
Moderate confidenceRockville, MDUpdated How we score dealers
The full story
Why Herson's Honda earned this grade
Between October 2025 and September 2026, CarEdge negotiated or logged 15 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsDoc fee is in line with the market
At $800, their doc fee is within $8 of the MD average of $792. Not exceptional, but nothing to fight over.
Quoted add-ons are the exception
Only 7% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $11. Most shoppers here never see one.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
15 verified OTD quotes from Herson's Honda
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
13 vehicle transactions — 15 individual quotes
Most Common Add-ons
At a Glance
Tips for Herson's Honda
- 1 of 15 quotes included $165 in add-ons (Wheel Locks), not marked optional.
- Dealer markup is effectively 0% above listing (excluding taxes). This dealer keeps their fees minimal.
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 277 vehicles →$33,845
Median Price
30
Median Days Listed
12
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Rockville have transparency scores based on verified pricing data.
CarEdge Certified near Rockville
Frequently Asked Questions
What fees does Herson's Honda charge?
Based on 15 verified out-the-door quotes collected by CarEdge, Herson's Honda charges a $800 documentation fee and averages $11 in dealer add-ons when present. Herson's Honda earns Transparency Grade B (89/100).
What is the doc fee at Herson's Honda?
Herson's Honda charges a typical documentation fee of $800. The MD average is $792. This is based on 15 verified OTD quotes in our database.
Does Herson's Honda add dealer add-ons?
Herson's Honda adds an average of $11 in dealer add-ons when present. Dealer add-ons appeared on 1 of 15 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Herson's Honda a good dealership?
Herson's Honda has a transparency score of 89/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 15 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Herson's Honda?
CarEdge reviews Herson's Honda on 15 verified out-the-door quotes, not star ratings. It earns transparency grade B (89/100), with a typical doc fee of $800 versus an MD average of $792. Dealer add-ons appeared on 1 of 15 recent quotes.
Is Herson's Honda a transparent Honda dealer in Rockville?
Yes. Herson's Honda holds CarEdge Transparency Grade B (89/100), based on 15 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Herson's Honda compare to other Honda dealers?
You can compare Herson's Honda's transparency score, doc fees, and add-on behavior against other Honda dealers using our comparison tool or by browsing Honda dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Honda Dealerships in Washington DC, Best Honda Dealerships in Baltimore, Best Honda Dealerships in Maryland and Best Honda Dealerships in the US rank Honda dealers on the same data.
Explore Honda and Maryland dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Herson's Honda in Rockville, MD, that has meant 15 verified OTD quotes across 1 negotiated deal logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 15 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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