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Kia On Atlantic earns a B.
Fair on the big stuff, with a few small things to watch. Read the out-the-door carefully.
- $1,298
- Doc fee
- 25%
- Dealer add-ons
$329 above FL avg
On 3 of 12 recent quotes
Moderate confidenceJacksonville, FLUpdated How we score dealersPart of Morgan Auto Group
The full story
Why Kia On Atlantic earned this grade
Between November 2025 and September 2026, CarEdge negotiated or logged 12 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsQuoted add-ons are the exception
Only 8% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $25. Most shoppers here never see one.
Advertised pricing is largely honest
On average, the quoted price is only 1.4% above the listing — small enough to be fees, not markup games.
Shoppers who negotiated saved real money
Across 3 back-and-forth negotiations we tracked here, buyers saved an average of $835 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
1 thingDoc fee is significantly inflated
$1,298 is $329 above the FL average of $969. That's pure margin for the dealer, not cost of service.
TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.
12 verified OTD quotes from Kia On Atlantic
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
7 vehicle transactions — 12 individual quotes
2026 Kia Carnival
2026 Kia Carnival
Most Common Add-ons
At a Glance
Tips for Kia On Atlantic
- Doc fee is $329 above FL average. Ask if they'll match competitors or reduce it.
- 1 of 12 quotes included $295 in add-ons (Protection Plan), not marked optional.
- Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
Keep researching
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On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 502 vehicles →$34,191
Median Price
51
Median Days Listed
21
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Jacksonville have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Kia On Atlantic charge?
Based on 12 verified out-the-door quotes collected by CarEdge, Kia On Atlantic charges a $1,298 documentation fee and averages $25 in dealer add-ons when present. Kia On Atlantic earns Transparency Grade B (83/100).
What is the doc fee at Kia On Atlantic?
Kia On Atlantic charges a typical documentation fee of $1,298. The FL average is $969. This is based on 12 verified OTD quotes in our database.
Does Kia On Atlantic add dealer add-ons?
Kia On Atlantic adds an average of $25 in dealer add-ons when present. Dealer add-ons appeared on 3 of 12 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Kia On Atlantic a good dealership?
Kia On Atlantic has a transparency score of 83/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 12 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Kia On Atlantic?
CarEdge reviews Kia On Atlantic on 12 verified out-the-door quotes, not star ratings. It earns transparency grade B (83/100), with a typical doc fee of $1,298 versus an FL average of $969. Dealer add-ons appeared on 3 of 12 recent quotes.
Is Kia On Atlantic a transparent Kia dealer in Jacksonville?
Yes. Kia On Atlantic holds CarEdge Transparency Grade B (83/100), based on 12 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.
How does Kia On Atlantic compare to other Kia dealers?
You can compare Kia On Atlantic's transparency score, doc fees, and add-on behavior against other Kia dealers using our comparison tool or by browsing Kia dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Kia Dealerships in Jacksonville, Best Kia Dealerships in Florida and Best Kia Dealerships in the US rank Kia dealers on the same data.
Explore Kia and Florida dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Kia On Atlantic in Jacksonville, FL, that has meant 12 verified OTD quotes across 3 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 12 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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