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Land Rover South Atlanta earns an A.
Fees are reasonable, and add-ons are rare.
- $1,087
- Median dealer fees
- 40%
- Quoted add-ons
$162 above GA median
On 2 of 5 quotes, past year
Developing confidence (latest quote Oct 2026)Fairburn, GAUpdated How we score dealersPart of Sonic Automotive Inc.
The full story
Why Land Rover South Atlanta earned this grade
Land Rover South Atlanta had 5 verified quotes reviewed from December 2025 through October 2026. This review considers dealer fees, required extras, selling prices, and whether charges were clearly shown.
What they do well
- ✓ One written quote was below the ad. In the one quote with a price comparison, the vehicle selling price was $1,997 below the advertised price.
Where to push back
Dealer fees were above the state reference in all 5 quotes. Average confirmed dealer fees were $1,124.80; the Median state fee in GA was $925, the middle fee amount in the state reference. Ask what the dealer fee covers and whether it can be reduced.
Required extras averaged $571.25 in 4 quotes, and 2 quotes included a required-extra charge greater than zero. Ask which extras are required and whether any can be removed. Before agreeing, request an itemized written offer showing the selling price, dealer fees, required extras, taxes, and government charges.
5 verified OTD quotes from Land Rover South Atlanta
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
All 5 quotes are from the past year and count toward the grade
2025 Land Rover Discovery
2026 Land Rover Range Rover
2026 Land Rover Range Rover Sport
2025 Land Rover Defender
Over a year old · shown for reference, not counted in the grade
Most Common Add-ons
At a Glance
Tips for Land Rover South Atlanta
- 2 of 5 quotes included add-ons (LOJACK EXTENDED RECOVERY, PERMAPLATE), not marked optional.
- Total dealer fees are slightly above the state median. Worth asking for a reduction.
- A-rated dealer! Focus on vehicle price negotiation.
- Recent quotes count most. This grade mostly reflects Jul to Oct 2026.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 111 vehicles →$79,081
Median Price
70
Median Days Listed
11
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Fairburn have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Land Rover South Atlanta charge?
Based on 5 verified out-the-door quotes from the past year, Land Rover South Atlanta charges $1,087 in dealer fees. Quoted add-ons average $1,552 when present. Land Rover South Atlanta earns Transparency Grade A (90/100).
Does Land Rover South Atlanta add dealer add-ons?
Land Rover South Atlanta adds an average of $1,552 in quoted add-ons when present. Quoted add-ons appeared on 2 of 5 quotes in the past year. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Does Land Rover South Atlanta's advertised price include all required charges?
On the 1 quote we could check, the out-the-door price before taxes and government fees was about $2,076 higher than the advertised price, mostly add-ons.
Is Land Rover South Atlanta a good dealership?
Land Rover South Atlanta has a transparency score of 90/100, earning a Grade A. This score is based on its dealer fees, quoted add-ons, advertised price accuracy and data quality from 5 verified OTD quotes from the past year. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Land Rover South Atlanta?
CarEdge reviews Land Rover South Atlanta on 5 verified out-the-door quotes from the past year, not star ratings. It earns transparency grade A (90/100), with dealer fees of $1,087 versus a GA median of $925. On the 1 quote we could check, the out-the-door price before taxes and government fees was about $2,076 higher than the advertised price, mostly add-ons. Quoted add-ons appeared on 2 of 5 quotes in the past year.
Is Land Rover South Atlanta a transparent Land Rover dealer in Fairburn?
Yes. Land Rover South Atlanta holds CarEdge Transparency Grade A (90/100), based on 5 verified out-the-door quotes from the past year. That is well above average on dealer fees and add-ons.
How does Land Rover South Atlanta compare to other Land Rover dealers?
You can compare Land Rover South Atlanta's transparency score, dealer fees, and quoted add-ons against other Land Rover dealers using our comparison tool or by browsing Land Rover dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Land Rover Dealerships in Atlanta and Best Land Rover Dealerships in the US rank Land Rover dealers on the same data.
Explore Land Rover and Georgia dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Land Rover South Atlanta in Fairburn, GA, that has meant 5 verified OTD quotes from the past year across 1 negotiated deal logged into our database. Each one is a PDF, an email, or a screenshot showing the actual dealer fees, the actual add-ons, and the final price against the advertised price — not a salesperson's promise.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Fee Transparency
30%Are the dealer's fees reasonable? We add up every dealer fee and compare the total with the state median.
Add-on Behavior
30%How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can't say no to? Add-ons the dealer marks as optional don't count against them.
Price Accuracy
30%Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
Data Quality
10%Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Total Dealer Fees Comparison
Graded on 5 quotes from the past year (5 on record) · Grades update as new data comes in · Dealers cannot pay to change their score.
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