Transparency Verdict
Longo Toyota of Prosper earns a B.
Mostly honest. Stay alert.
Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.
Strong confidence — based on 36 verified out-the-door quotes and 5 tracked negotiations · Prosper, TX
Collected Aug 12, 2025 – May 2, 2026 · Updated May 3, 2026
The full story
Why Longo Toyota of Prosper earned this grade
Between August 2025 and May 2026, CarEdge negotiated or logged 36 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsDoc fee is in line with the market
At $225, their doc fee sits at or just under the TX average. Not exceptional, but nothing to fight over.
Advertised pricing is largely honest
On average, the quoted price is only 1.1% above the listing — small enough to be fees, not markup games.
Shoppers who negotiated saved real money
Across 5 back-and-forth negotiations we tracked here, buyers saved an average of $2,520 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
1 thingAdd-ons show up on most deals
31% of quotes include dealer add-ons, averaging $1,750. Expect them to try to include something — paint protection, nitrogen-filled tires, VIN etching.
TipNearly all aftermarket add-ons are optional and removable. Say "please take those off the quote" and watch the OTD drop.
36 verified OTD quotes from Longo Toyota of Prosper
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
20 vehicle transactions — 36 individual quotes
2024 Toyota Grand Highlander
Most Common Add-ons
At a Glance
Tips for Longo Toyota of Prosper
- This dealer often adds $5,474 in dealer add-ons. Request a quote WITHOUT any add-ons upfront. These are almost always removable.
- Doc fee ($225) is at or below national average. One less thing to negotiate.
- Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
- 36 quotes analyzed. This score is based on solid data.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 310 vehicles →$42,536
Median Price
14
Median Days Listed
70
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Prosper have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Longo Toyota of Prosper's doc fee?
Longo Toyota of Prosper charges a typical documentation fee of $225. The TX average is $233. This is based on 36 verified OTD quotes in our database.
Does Longo Toyota of Prosper add mandatory add-ons?
Longo Toyota of Prosper adds an average of $5,474 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Longo Toyota of Prosper a good dealer?
Longo Toyota of Prosper has a transparency score of 81.1/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 36 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Longo Toyota of Prosper in Prosper, TX, that has meant 36 verified OTD quotes across 5 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 36 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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