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A

Marietta Toyota earns an A.

Fees are reasonable, add-ons are rare, and the final price usually matches the listing.

$699
Doc fee

$99 below GA avg

30%
Dealer add-ons

On 12 of 40 recent quotes

40
Verified quotes →

Price negotiated down on 12 cars

Strong confidenceMarietta, GAUpdated How we score dealers

Location

Marietta, GA

8 rated dealers within 30 miles · Open full map →

The full story

Why Marietta Toyota earned this grade

Between November 2025 and November 2026, CarEdge negotiated or logged 40 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

✓ What they do well

4 things

Doc fee is in line with the market

At $699, their doc fee sits at or just under the GA average. Not exceptional, but nothing to fight over.

Quoted add-ons are the exception

Only 30% of quotes include add-ons that aren't marked optional. Across all recent quotes, add-ons average $451. Most shoppers here never see one.

The price you see is the price you get

Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."

Shoppers who negotiated saved real money

Across 12 back-and-forth negotiations we tracked here, buyers saved an average of $1,563 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back:Nothing glaring. That's part of why they scored where they did.

40 verified OTD quotes from Marietta Toyota

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

22 vehicle transactions — 40 individual quotes

2026 Toyota Tundra

PlatinumNew2 quotes
$79,474
$699doc fee—Saved $334
View 2 Quotes →

2026 Toyota RAV4

LimitedNew
$52,679
$699doc fee$995mandatory
View Quote →

2027 Toyota Crown

NightshadeNew4 quotes
$53,800
$699doc fee—Saved $2,834
View 4 Quotes →

2027 Toyota Prius

LENew
$36,913
$699doc fee$2,294mandatory
View Quote →

2026 Toyota TACOMA

TRD OFF-ROADNew2 quotes
$53,662
$699doc fee—Saved $653
View 2 Quotes →

2025 Toyota Highlander

PlatinumUsed3 quotes
$59,000
$699doc fee—Saved $561
View 3 Quotes →

2026 Toyota Grand Highlander

LimitedNew2 quotes
$62,296
$699doc fee—Saved $3,268
View 2 Quotes →

2026 Toyota Corolla Cross Hybrid

XSENew2 quotes
$41,884
$699doc fee—
View 2 Quotes →

2024 Toyota Venza

NightshadeUsed3 quotes
$39,500
$699doc feeNo add-onsSaved $1,442
View 3 Quotes →

2026 Toyota Tacoma

TRD SportUsed
$50,666
$699doc feeNo add-ons
View Quote →

Most Common Add-ons

Quoted Add-ons
accessoriesavg $1,551
9 quotes
screen protectoravg $299
4 quotes
carbon neutral program:avg $200
3 quotes
digital screen protector:avg $299
1 quote
mt lifetime benefit program:avg $1,995
1 quote

At a Glance

Doc fee ($699) is at or below average
Minimal dealer markup above listing price

Tips for Marietta Toyota

  • 12 of 40 quotes included $18,045 in add-ons (Accessories, Screen Protector, Carbon Neutral Program:), not marked optional.
  • A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
  • Doc fee ($699) is at or below GA average. One less thing to negotiate.
  • Dealer markup is about 3% below listing (excluding taxes). This dealer keeps their fees minimal.
Live inventory

On the lot right now

Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What fees does Marietta Toyota charge?

Based on 40 verified out-the-door quotes collected by CarEdge, Marietta Toyota charges a $699 documentation fee and averages $451 in dealer add-ons when present. Marietta Toyota earns Transparency Grade A (95/100).

What is the doc fee at Marietta Toyota?

Marietta Toyota charges a typical documentation fee of $699. The GA average is $798. This is based on 40 verified OTD quotes in our database.

Does Marietta Toyota add dealer add-ons?

Marietta Toyota adds an average of $451 in dealer add-ons when present. Dealer add-ons appeared on 12 of 40 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Marietta Toyota a good dealership?

Marietta Toyota has a transparency score of 95/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 40 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

What do reviews say about Marietta Toyota?

CarEdge reviews Marietta Toyota on 40 verified out-the-door quotes, not star ratings. It earns transparency grade A (95/100), with a typical doc fee of $699 versus a GA average of $798. Dealer add-ons appeared on 12 of 40 recent quotes.

Is Marietta Toyota a transparent Toyota dealer in Marietta?

Yes. Marietta Toyota holds CarEdge Transparency Grade A (95/100), based on 40 verified out-the-door quotes. That is well above average on doc fees, add-ons and pricing accuracy.

How does Marietta Toyota compare to other Toyota dealers?

You can compare Marietta Toyota's transparency score, doc fees, and add-on behavior against other Toyota dealers using our comparison tool or by browsing Toyota dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Toyota Dealerships in Atlanta, Best Toyota Dealerships in Georgia and Best Toyota Dealerships in the US rank Toyota dealers on the same data.

Explore Toyota and Georgia dealer data

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Marietta Toyota in Marietta, GA, that has meant 40 verified OTD quotes across 12 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to A.

Fee Transparency (30%)
100
Add-on Behavior (30%)
82
Price Accuracy (30%)
100
Data Quality (10%)
100

Doc Fee Comparison

This dealer$699
GA avg$798
National avg$404

Pulled 40 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.