Transparency Verdict
Marietta Toyota earns an A.
One of the good ones.
You can walk in here with confidence. Fees are reasonable, add-ons are rare, and the final number usually matches the listing.
Moderate confidence — based on 13 verified out-the-door quotes and 4 tracked negotiations · Marietta, GA
Collected Nov 7, 2025 – May 18, 2026 · Updated May 19, 2026
The full story
Why Marietta Toyota earned this grade
Between November 2025 and May 2026, CarEdge negotiated or logged 13 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
3 thingsDoc fee is genuinely reasonable
$699 is $119 below the GA average of $818. That's money you keep — most dealers in their market charge more.
The price you see is the price you get
Their quoted selling price almost exactly matches the advertised listing price. No mystery markup, no surprise "market adjustment."
Shoppers who negotiated saved real money
Across 4 back-and-forth negotiations we tracked here, buyers saved an average of $2,179 from first quote to final. That tells you their opening number has room.
TipNever take the first quote. Their floor is lower than what they offer on day one.
! Where to push back
1 thingAdd-ons show up on most deals
31% of quotes include dealer add-ons, averaging $1,671. Expect them to try to include something — paint protection, nitrogen-filled tires, VIN etching.
TipNearly all aftermarket add-ons are optional and removable. Say "please take those off the quote" and watch the OTD drop.
13 verified OTD quotes from Marietta Toyota
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
7 vehicle transactions — 13 individual quotes
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Most Common Add-ons
At a Glance
Tips for Marietta Toyota
- Expect ~$514 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
- Doc fee ($699) is slightly above average. Worth asking for a reduction.
- A-rated dealer! Focus on vehicle price negotiation—fees are already competitive.
- Dealer markup is about 6% below listing (excluding taxes). This dealer keeps fees very low.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 242 vehicles →$41,021
Median Price
14
Median Days Listed
58
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Marietta have transparency scores based on verified pricing data.
Frequently Asked Questions
What is Marietta Toyota's doc fee?
Marietta Toyota charges a typical documentation fee of $699. The GA average is $818. This is based on 13 verified OTD quotes in our database.
Does Marietta Toyota add mandatory add-ons?
Marietta Toyota adds an average of $514 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Marietta Toyota a good dealer?
Marietta Toyota has a transparency score of 91.5/100, earning a Grade A. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 13 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Marietta Toyota in Marietta, GA, that has meant 13 verified OTD quotes across 4 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Doc Fee Comparison
Pulled 13 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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