B
80–89 · Above average

Transparency Verdict

Mark Kia earns a B.

Mostly honest. Stay alert.

Fair on the big stuff, but there are small things to watch. Read the out-the-door carefully before you sign.

Strong confidence — based on 20 verified out-the-door quotes and 6 tracked negotiations · Scottsdale, AZ
Collected Oct 23, 2025Apr 18, 2026 · Updated Apr 21, 2026

Location

Scottsdale, AZ

7 rated dealers within 30 miles · Open full map →

The full story

Why Mark Kia earned this grade

Between October 2025 and April 2026, CarEdge negotiated or logged 20 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.

What they do well

3 things

Add-ons are the exception, not the rule

Only 20% of quotes include dealer-installed add-ons, averaging $1,126 when present. Most shoppers here never see them.

Advertised pricing is largely honest

On average, the quoted price is only 0.7% above the listing — small enough to be fees, not markup games.

Shoppers who negotiated saved real money

Across 6 back-and-forth negotiations we tracked here, buyers saved an average of $2,159 from first quote to final. That tells you their opening number has room.

TipNever take the first quote. Their floor is lower than what they offer on day one.

! Where to push back

1 thing

Doc fee is significantly inflated

$998 is $402 above the AZ average of $596. That's pure margin for the dealer, not cost of service.

TipThis fee is mostly not "standard paperwork" — it's profit. Push back, or get the equivalent off the vehicle price.

20verified quotes

Verified OTD quotes from Mark Kia

Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.

Recent Quotes

Verified out-the-door prices from real transactions

13 vehicle transactions20 individual quotes

2020 Toyota RAV4

XLE
$25,125
$998doc feeNo add-ons
View Quote →

2024 Kia Telluride

SX Prestige2 quotes
$45,889
$998doc feeNo add-onsSaved $376
View 2 Quotes →

2026 Kia Niro

LX
$31,842
$998doc fee$599add-ons
View Quote →

2025 Kia EV6

Wind2 quotes
$43,516
$998doc feeNo add-ons
View 2 Quotes →

2027 Kia Telluride Hybrid

X-Line SX-PRESTIGE AWD2 quotes
$65,625
$998doc feeNo add-onsSaved $1,965
View 2 Quotes →

2023 GMC Sierra 1500

ProUsed
$39,461
$998doc feeNo add-ons
View Quote →

2024 Ford F-150

XLTUsed2 quotes
$44,674
$998doc feeNo add-onsSaved $1,430
View 2 Quotes →

2025 Ford F-150

XLTNew
$50,292
$398doc feeNo add-ons
View Quote →

2025 Ford F-150

XLT
$50,892
$998doc feeNo add-ons
View Quote →

2023 Audi S5 SPORTBACK

PREMIUM PLUSUsed2 quotes
$45,998
$998doc fee$810add-onsSaved $6,304
View 2 Quotes →

Most Common Add-ons

1
ceramic tintavg $666
3 quotes
2
accessoriesavg $810
1 quote
3
battery for lifeavg $899
1 quote
4
theft protectionavg $799
1 quote

At a Glance

Minimal dealer markup above listing price
Doc fee ($998) is well above average ($518)

Tips for Mark Kia

  • Doc fee is $598 above national average. Ask if they'll match competitors or reduce it.
  • Minor add-ons (~$225) may appear. Ask what's included and if they can be removed.
  • Dealer markup is only +1% above listing (excluding taxes). This dealer keeps their fees minimal.
  • 20 quotes analyzed. This score is based on solid data.
Live inventory

On the lot right now

Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.

Frequently Asked Questions

What is Mark Kia's doc fee?

Mark Kia charges a typical documentation fee of $998. The AZ average is $518. This is based on 20 verified OTD quotes in our database.

Does Mark Kia add mandatory add-ons?

Mark Kia adds an average of $225 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.

Is Mark Kia a good dealer?

Mark Kia has a transparency score of 81.5/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 20 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.

How we know this

Every number on this page came from a real deal.

Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.

For Mark Kia in Scottsdale, AZ, that has meant 20 verified OTD quotes across 6 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.

Fee Transparency

30%

Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.

Add-on Behavior

30%

How often does the dealer try to stick on paint protection, theft deterrent, or nitrogen tires? And when they do, how much do they cost you?

Price Accuracy

30%

Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.

Data Quality

10%

More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.

The four numbers behind the grade

Weighted Score

The raw component scores — the math that led to B.

Fee Transparency (30%)
52
Add-on Behavior (30%)
88
Price Accuracy (30%)
100
Data Quality (10%)
95

Doc Fee Comparison

This dealer$998
AZ avg$596
National avg$400

Pulled 20 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.

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*Information provided for general informational purposes only. Scores are independently calculated and do not imply endorsement of or affiliation with any dealer. Verify all information independently before making a purchase decision. See our Terms of Service.