Transparency Verdict
Modern Toyota earns a B.
Early read: mostly fair.
Based on a small number of verified deals so far, fees and pricing look fair. Read the out-the-door carefully and we'll update as we gather more.
Developing confidence — based on 3 verified out-the-door quotes · Winston-Salem, NC
Collected Nov 25, 2025 – Aug 12, 2026 · Updated Sep 26, 2026
The full story
Why Modern Toyota earned this grade
Between November 2025 and August 2026, CarEdge negotiated or logged 3 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
1 thingDoc fee is in line with the market
At $799, their doc fee is within $45 of the NC average of $754. Not exceptional, but nothing to fight over.
! Where to push back
2 thingsAdd-ons are baked into almost every deal
67% of quotes include add-ons the buyer couldn't remove. Across all recent quotes, add-ons average $663. This is their business model — inflate the OTD, then hope you don't line-item it.
TipDemand an itemized quote before signing anything, and ask them to justify every "required" charge in writing.
The listing isn't quite the price
Quoted prices run about 3.2% above the advertised listing. On a $35,000 vehicle that's roughly $1,120 in extra fees or markup.
TipGet an OTD quote in writing before you visit. Compare it to the listing — if there's a gap, ask them to account for every line.
3 verified OTD quotes from Modern Toyota
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
3 verified quotes
Most Common Add-ons
Tips for Modern Toyota
- Expect ~$663 in add-ons. Items like "dealer accessories," paint protection, and theft deterrent are typically negotiable.
- Dealer markup is only +3% above listing (excluding taxes). This dealer keeps their fees minimal.
- Limited data (3 quotes). Score may change as we collect more information.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above — this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 682 vehicles →$42,439
Median Price
19
Median Days Listed
115
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near Winston-Salem have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Modern Toyota charge?
Based on 3 verified out-the-door quotes collected by CarEdge, Modern Toyota charges a $799 documentation fee and averages $663 in dealer add-ons when present. Modern Toyota earns Transparency Grade B (80/100).
What is Modern Toyota's doc fee?
Modern Toyota charges a typical documentation fee of $799. The NC average is $754. This is based on 3 verified OTD quotes in our database.
Does Modern Toyota add mandatory add-ons?
Modern Toyota adds an average of $663 in dealer add-ons when present. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Modern Toyota a good dealer?
Modern Toyota has a transparency score of 80/100, earning a Grade B. This score is based on their doc fees, add-on behavior, dealer markup, and data quality from 3 verified OTD quotes. This is a well-above-average score, indicating transparent pricing practices.
Explore Toyota and North Carolina dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Modern Toyota in Winston-Salem, NC, that has meant 3 verified OTD quotes logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 3 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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