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Morrie's West Salem Kia earns an A.
Early deals look fair on fees and add-ons. CarEdge will firm this up as more data comes in.
- $299
- Total dealer fees
- 50%
- Quoted add-ons
$198 below WI median
On 1 of 2 quotes, past year
Limited confidence (latest quote Sep 2026)West Salem, WIUpdated How we score dealersPart of Morrie’s Automotive Group
Early read. The grade may shift as we log more deals here.
The full story
Why Morrie's West Salem Kia earned this grade
Morrie's West Salem Kia had two verified quotes reviewed by CarEdge in September 2026. This is a small sample. The review considers dealer fees, required extras, selling prices, and whether charges were clearly shown.
What they do well
- ✓ Dealer fees were clearly shown and below the state reference. Average confirmed dealer fees were $299 across the two quotes, below the $497 Median state fee in Wisconsin, the middle fee figure for the state. Both quotes showed fully itemized dealer fees.
Where to push back
One quote listed $1,498 in required extras; the other did not show a required-extra amount. Ask which extras are required and whether they can be removed, and request an itemized written offer showing the vehicle selling price, fees, extras, taxes, and government charges before agreeing.
2 verified OTD quotes from Morrie's West Salem Kia
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
Both quotes are from the past year and count toward the grade
2027 Kia Telluride
Most Common Add-ons
At a Glance
Tips for Morrie's West Salem Kia
- 1 of 2 quotes included add-ons (Diamond Fusion, Nano), not marked optional.
- A-rated dealer! Focus on vehicle price negotiation, since fees are already competitive.
- Total dealer fees are at or below the state median. One less thing to negotiate.
- Limited data (2 quotes from the past year). Score may change as we collect more information.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 207 vehicles →$35,649
Median Price
50
Median Days Listed
21
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near West Salem have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Morrie's West Salem Kia charge?
Based on 2 verified out-the-door quotes from the past year, Morrie's West Salem Kia charges $299 in dealer fees. Quoted add-ons average $749 when present. Morrie's West Salem Kia earns Transparency Grade A (94/100), based on limited data (2 verified quotes).
Does Morrie's West Salem Kia add dealer add-ons?
Morrie's West Salem Kia adds an average of $749 in quoted add-ons when present. Quoted add-ons appeared on 1 of 2 quotes in the past year. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Morrie's West Salem Kia a good dealership?
Morrie's West Salem Kia earns a Grade A (94/100), based on limited data (2 verified quotes from the past year). The grade reflects its dealer fees, quoted add-ons, advertised price accuracy and data quality. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Morrie's West Salem Kia?
CarEdge reviews Morrie's West Salem Kia on 2 verified out-the-door quotes from the past year, not star ratings. It earns transparency grade A (94/100), an early read that may change as more quotes come in, with dealer fees of $299 versus a WI median of $497. Quoted add-ons appeared on 1 of 2 quotes in the past year.
Is Morrie's West Salem Kia a transparent Kia dealer in West Salem?
CarEdge has limited data on Morrie's West Salem Kia so far. Morrie's West Salem Kia holds CarEdge Transparency Grade A (94/100), based on 2 verified out-the-door quotes from the past year. The grade may change as more quotes come in.
How does Morrie's West Salem Kia compare to other Kia dealers?
You can compare Morrie's West Salem Kia's transparency score, dealer fees, and quoted add-ons against other Kia dealers using our comparison tool or by browsing Kia dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Kia Dealerships in Wisconsin and Best Kia Dealerships in the US rank Kia dealers on the same data.
Explore Kia and Wisconsin dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Morrie's West Salem Kia in West Salem, WI, that has meant 2 verified OTD quotes from the past year across 1 negotiated deal logged into our database. Each one is a PDF, an email, or a screenshot showing the actual dealer fees, the actual add-ons, and the final price against the advertised price — not a salesperson's promise.
Only quotes from the past year count. We split them into four groups, newest first: the newest counts 50%, then 30%, 15% and 5%.
Fee Transparency
30%Are the dealer's fees reasonable? We add up every dealer fee and compare the total with the state median.
Add-on Behavior
30%How often does the dealer include quoted add-ons like paint protection or theft deterrent, the kind you can't say no to? Add-ons the dealer marks as optional don't count against them.
Price Accuracy
30%Does the advertised price include every charge you have to pay? We check each quote against the vehicle page: dealer fees, add-ons, the advertised price and the discount.
Data Quality
10%Does the quote list taxes, dealer fees, add-ons and government fees each on its own line? Each one is worth a quarter.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to A.
Total Dealer Fees Comparison
Graded on 2 quotes from the past year (2 on record) · Grades update as new data comes in · Dealers cannot pay to change their score.
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