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Morrie's West Salem Kia earns a B.
Early deals look mostly fair. Read the out-the-door carefully before you sign.
- $299
- Doc fee
- 50%
- Dealer add-ons
$103 below WI avg
On 1 of 2 recent quotes
Limited confidenceWest Salem, WIUpdated How we score dealersPart of Morrie’s Automotive Group
Early read. The grade may shift as we log more deals here.
The full story
Why Morrie's West Salem Kia earned this grade
Between September 2026 and September 2026, CarEdge negotiated or logged 2 verified deals with this dealership. We pulled the doc fee, the add-ons, and the gap between advertised and out-the-door price from each one. Then we graded them the way a friend in the business would: on the things that actually cost you money.
✓ What they do well
2 thingsDoc fee is genuinely reasonable
$299 is $103 below the WI average of $402. That's money you keep — most dealers in their market charge more.
Advertised pricing is largely honest
On average, the quoted price is only 1.8% above the listing — small enough to be fees, not markup games.
2 verified OTD quotes from Morrie's West Salem Kia
Real out-the-door worksheets, not reviews. Click “View Quote” on any row to see the price breakdown.
Recent Quotes
Verified out-the-door prices from real transactions
1 vehicle transaction — 2 individual quotes
Most Common Add-ons
At a Glance
Tips for Morrie's West Salem Kia
- 1 of 2 quotes included $1,498 in add-ons (Diamond Fusion, Accessories), not marked optional.
- Doc fee ($299) is at or below WI average. One less thing to negotiate.
- Dealer markup is only +2% above listing (excluding taxes). This dealer keeps their fees minimal.
- Limited data (2 quotes). Score may change as we collect more information.
Keep researching
Look up another dealer by name, brand, city, or zip.
On the lot right now
Separate from the grade above: this is what's currently listed. Useful for spotting aging stock with room to negotiate.
Current Inventory
View all 211 vehicles →$35,549
Median Price
39
Median Days Listed
25
Added This Week
Days on Market
How long vehicles have been listed. Older stock means more room to negotiate.
Nearby Rated Dealers
These dealers near West Salem have transparency scores based on verified pricing data.
Frequently Asked Questions
What fees does Morrie's West Salem Kia charge?
Based on 2 verified out-the-door quotes collected by CarEdge, Morrie's West Salem Kia charges a $299 documentation fee and averages $749 in dealer add-ons when present. Morrie's West Salem Kia earns Transparency Grade B, based on limited data (2 verified quotes).
What is the doc fee at Morrie's West Salem Kia?
Morrie's West Salem Kia charges a typical documentation fee of $299. The WI average is $402. This is based on 2 verified OTD quotes in our database.
Does Morrie's West Salem Kia add dealer add-ons?
Morrie's West Salem Kia adds an average of $749 in dealer add-ons when present. Dealer add-ons appeared on 1 of 2 recent verified quotes. Ask for an itemized breakdown and negotiate to remove non-essential items like paint protection, nitrogen tire fill, or VIN etching.
Is Morrie's West Salem Kia a good dealership?
Morrie's West Salem Kia earns a Grade B, based on limited data (2 verified quotes). The grade reflects their doc fees, add-on behavior, and dealer markup, and an exact score appears once Morrie's West Salem Kia has 3 verified quotes. This is a well-above-average score, indicating transparent pricing practices.
What do reviews say about Morrie's West Salem Kia?
CarEdge reviews Morrie's West Salem Kia on 2 verified out-the-door quotes, not star ratings. It earns transparency grade B, an early read that may change as more quotes come in, with a typical doc fee of $299 versus a WI average of $402. Dealer add-ons appeared on 1 of 2 recent quotes.
Is Morrie's West Salem Kia a transparent Kia dealer in West Salem?
CarEdge has limited data on Morrie's West Salem Kia so far. Morrie's West Salem Kia holds CarEdge Transparency Grade B, based on 2 verified out-the-door quotes. The grade may change as more quotes come in.
How does Morrie's West Salem Kia compare to other Kia dealers?
You can compare Morrie's West Salem Kia's transparency score, doc fees, and add-on behavior against other Kia dealers using our comparison tool or by browsing Kia dealers in your area. Scores are based on the same methodology for every dealer. CarEdge's market guides Best Kia Dealerships in Wisconsin and Best Kia Dealerships in the US rank Kia dealers on the same data.
Explore Kia and Wisconsin dealer data
How we know this
Every number on this page came from a real deal.
Most dealer review sites scrape star ratings and count angry posts. We do the opposite. CarEdge shops for cars alongside thousands of real buyers every week — and when we negotiate on their behalf, we capture the full out-the-door breakdown the dealer sends back.
For Morrie's West Salem Kia in West Salem, WI, that has meant 2 verified OTD quotes across 1 negotiated deals logged into our database. Each one is a PDF, an email, or a screenshot showing the actual doc fee, the actual add-ons, and the actual final price — not a salesperson's promise.
Fee Transparency
30%Is the doc fee reasonable, or is it just profit? We compare it against the state average — and the legal cap, where one exists.
Add-on Behavior
30%How often does the dealer stick you with mandatory add-ons like paint protection or theft deterrent — the kind you can't say no to? Add-ons the dealer discloses as optional don't count against them.
Price Accuracy
30%Does the advertised listing price match what you'd actually sign for? We flag dealers whose out-the-door diverges from the listing.
Data Quality
10%More data = more trustworthy grade. Dealers with lots of recent, complete quotes score higher for consistency.
The four numbers behind the grade
Weighted ScoreThe raw component scores — the math that led to B.
Doc Fee Comparison
Pulled 2 quote records · Grades update as new data comes in · Dealers cannot pay to change their score.
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